Vehicle redesign transformed by AR holograms
A recent article shows how a company called Finger Food Studios is helping enterprises with design by using holograms.
They began as a game design company and are currently partnered with Microsoft, developing for their HoloLens hardware.
Finger Food Studios recently did a lot of work with a semi-truck company, helping them to redesign their vehicles. Ryan Peterson their CEO, is quoted as saying “When trucks normally go through that restyling—making them look more modern, or changing the aerodynamics—engineers work with a huge, life-size clay model, which takes about six months to create. Instead, we made a life-sized hologram, and built it so you could manipulate the truck design while wearing the headset. It cut the process down to three days.”
They recently acquired and opened a 25,000 square foot warehouse. The warehouse is called the “Holodeck” and is the first in the world dedicated to developing large-scale industrial holographic projects. Currently in the process of hiring around 100 new staff members to help program and imaginatively style the Holodeck’s ventures, Finger Food is hoping to attract some of the city’s top engineering talent and visual designers.
“We work on three levels,” Peterson says. “There’s a part of our business that we call the Internet of Things, where we produce data through things like 3D printing and electrical fabrication. The next part is VR, or virtual reality, and the last is AR, or augmented reality—both of which help people visualize data in a digestible format. When we take all these technologies together, it’s possible to make exponential transformations to the current way that we do things.