AREA Member Atheer featured on Venture Beat
3 Ways of Improving User Retention in AR/VR
A recent article written by AREA member Atheer featured on Venture Beat; it discusses factors that will help Augmented and Virtual Reality in retaining users.
The three factors listed are:
- A simpler and more intuitive user experience – a lack of context is one of the main reasons why users find immersive experiences confusing. Sean Chen, UX Lead at Atheer, is quoted to have said that AR and VR applications are fragmenting due to a lack of world-wide accepted standards for interaction and user experience, and so app creators need to utilise the correct modality inputs for optimum synergy.
- Creating content within limitations of the medium – when a user explores outside of the sensor range, they lose control of their “virtual hands”, a flaw which is a result of not sticking within the constraints of the platform. Greg Madison, Senior Interaction Designer at Unity, is quoted to have said that AR doesn’t have an issue with this due to the availability of programming resources via software such as ARKit.
- Focus on experiences that are only possible in AR/VR – only devices that are convenient and necessary should be created, e.g. MasterpieceVR enables users to build floating 3D objects in collaboration with others, which isn’t possible to replicate in real life. Adam Arrigo, CEO of TheWaveVR, is quoted to have said that AR/VR pioneers should “build things that enable the impossible”, which will in turn encourage people to invest in devices.
Source article: Venture Beat.