Why IEEE Joined the AREA

The Augmented Reality for Enterprise Alliance offers a central platform for the Augmented Reality ecosystem to come together in a manner that fosters growth, collaboration and market awareness and development.

This is why the AREA is important for the IEEE as well as for everyone who will use AR in the future. Prior to the AREA, no one has focused on the enterprise AR value chain. In the AREA, those who provide AR solutions and components will improve their processes and products in partnership with their future customers, and customers will be fully engaged in the process of expanding this market.

The Diverse Viewpoints of AREA Members

The Founding Sponsor members of the AREA, including IEEE, seek to bring together the diverse perspectives of the AR value chain in order to provide opportunities for working through common pain points. The resolution of these points will result in a positive outcome for customers, end users and manufacturers. By fostering this level of growth, the AREA is an enticing forum for interested parties to jointly conduct research that supports their organizations’ performance.

Beyond research, the AREA affords its members the opportunity to gain inroads with other organizations that potentially offer them new solutions with diverse stakeholders.

Personally, I’m excited about the opportunity to increase our collective knowledge and educate the marketplace with respect to the impact that AR can have on their businesses’ and customers’ product quality and experiences. From the perspective of advancing technology for humanity, the IEEE Standards Association continues to explore new areas to support technologies that have the potential to impact the world in a positive manner. Augmented Reality offers this possibility in a very important way—and members of the AREA collaborate to show their support of the technology as well as to increase their voice in the market.

Complexity in Emergence

In addition to the benefits AR offers, there are aspects of AR introduction that will be difficult to overcome. The technology is no more immune to themes of cybersecurity, privacy, and identity than other interconnected technologies. Given the pervasive nature of these themes, it is natural that we will, at some point, need to tackle these complex techno-political questions together, as partners in equilibrium with end users.

While resolving cybersecurity, privacy and identity issues is not on the AREA docket in the immediate future, you can imagine the role the AREA will play in the future as an important actor in the AR ecosystem.

Your Role in the AREA

The AREA is now open to all classes of membership. Why should you join?

I encourage you to take a few moments to learn about the AREA’s value proposition to your company and customers. Reflect on how your value chain could benefit from having technology that increases workplace safety and product quality, while reducing manufacturing and operational costs and helping to streamline workflow processes.

Then ask yourself if your company had the chance to educate the market regarding the benefits of AR in the enterprise; would it benefit? What about the chance to be a part of collective, exploratory research that advanced the AR market? If you believe these questions make sense and your company needs to be at this table, then consider joining the IEEE and becoming an AREA member.

I look forward to meeting you at one of our many upcoming events and discussing the important issues that AREA members will be tackling for the benefit of humanity.


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