The IEEE Standards Association at Inside AR 2014

This is a guest post by the IEEE Standards Association (IEEE-SA), on their participation at the 2014 edition of InsideAR in Munich.

There has been a lot of hype about Augmented Reality, and concrete examples help us all to grasp how far we have come and how much is yet to be done in the field. For this reason, we at IEEE Standards Association (IEEE-SA) were delighted to see all the new technologies showcased at InsideAR 2014. We also enjoyed talking with the diverse crowd of visitors to our booth, which included folks from wearable tech, mobile software and business development, research, academia and marketing.

Many visitors were aware of IEEE-SA’s activities and were interested in knowing more about our “Bringing Standards to Life” AR app experience, showing how IEEE standards (with focus on IEEE 802® standards) impact their daily lives. Some were interested in IEEE-SA’s role in AR, and whether there were any current standards available.

IEEE believes AR is an enabling tool for a number of technologies, including the broad tech that IEEE serves. – Mary Lynne Nielsen, Global Operations and Outreach Program Manager at IEEE Standards Association

Tools for Expanding Augmented Reality Markets

At IEEE we help companies interested in AR to plan for the future. For example, we offer tools for business planning, such as our complimentary copy of IEEE Scenarios for AR in 2020. Also, the standards-development process offers a path for engineers to realize the full potential of Augmented Reality, as the adoption of open standards fosters innovation and market growth through economies of scale and wider interoperability.

We lead campaigns and projects to advance open and interoperable AR. This makes sense, given the scope of IEEE expertise across technology areas that contribute to AR and the proven track record of IEEE for serving as a facilitator and catalyst in widely adopted technologies, such as networking communications and the smart grid.

The IEEE-SA offers a platform for developers and users to innovate for open and interoperable AR. For example, the IEEE-SA’s standards-development process is based on broad global participation and consensus—in alignment with the “OpenStand” principles for global, open, market-driven standards. And, indeed, a wide variety of IEEE standards and projects relevant to AR already exists today.

To facilitate participation from emerging AR domains, the IEEE also explores the establishment of new study groups, projects or standards based on requirements for all segments of the AR ecosystem. To that end, an IEEE-SA Industry Connections activity has been launched to, in part, identify use cases, glossaries, and best practices in the AR technology space.

Furthermore, through participating in meetings of the AR Community and conferences like InsideAR, the IEEE-SA proactively engages with other leaders around the world to encourage global AR market growth.


Overall, we found InsideAR 2014 to be a well-organized and very enlightening event, shedding light on the endless opportunities in the AR space, as it relates to technology overall. There were great sessions covering a range of topics that could provide inspiration across many other industries. We’re looking forward to next year’s event.

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