Marketing Committee

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The AREA Marketing Committee is responsible for promoting the adoption and impact of augmented reality (AR) in enterprise settings by creating high-value content, hosting thought leadership events, and engaging with the broader AR ecosystem.

Our mission is to:

Increase awareness and visibility of AR’s benefits for enterprises through targeted marketing campaigns, webinars, case studies, and reports.
Support AREA members by providing marketing tools, networking opportunities, and exposure through social media, blogs, videos, and event sponsorships.
Drive industry engagement by showcasing use cases, expert insights, and success stories that highlight the value of enterprise AR.
Foster collaboration between members by facilitating networking events, fireside chats, and podcasts to discuss trends, challenges, and innovations in AR.

Current Activities

The AREA Marketing Committee is actively working on a range of initiatives and campaigns aimed at promoting AR adoption, increasing AREA’s visibility, and providing valuable marketing support for members.

Thought Leadership & Content Creation
- Expanding the AREA Case Study Library by capturing real-world success stories from AREA members to showcase the business impact of AR.
- Publishing expert blogs & whitepapers on key industry topics, including:
  - Enterprise AR deployment challenges (e.g., Android compatibility, security, ROI analysis).
  - AI and AR integration for enhanced user experiences.
  - Best practices for AR adoption in aerospace, manufacturing, healthcare, and energy.
- Growing the AREA Podcast Series, featuring fireside chats, industry leader interviews, and expert discussions.
Event Promotion & Engagement
- AREA Member Events:
  - Reston Meetup (April 2025): A two-day event with networking sessions, workshops on digital transformation, and panel discussions AREA members.
  - Leeds Enterprise AR Showcase (2025): Hands-on experiences with AR/XR technologies, including AI, human factors, and user experience panels.
  - AWE Vienna Meetup: An informal AREA networking event at AWE Europe 2025.
- Webinars & Fireside Chats:
  - Upcoming webinars on Volumetric Media and CES 2025 insights.
  - AREA-sponsored fireside chats covering trending AR topics.
AREA Digital & Social Media Growth
- Strengthening AREA’s LinkedIn presence by:
  - Promoting webinars, case studies, and committee deliverables.
  - Encouraging member contributions through LinkedIn takeovers, reposts, and social advocacy campaigns.

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