Khronos AR and 3D Commerce Initiatives and their Wider Industry Impact

Date of Event:

Mar 3 2021


This is an online event


Online. Timings
5.00PM - 6.30PM CET
4.00PM - 5.30PM GMT
11.00AM - 12.30PM EST
8:00AM- 9:30AM PST

Overview of event

The AREA Interoperability and Standards program produces thought leadership content to increase awareness and provide concrete ways that all members of the AR ecosystem can use standards to integrate AR solutions in scalable ways.

The Khronos Group is an open industry consortium of over 150 leading hardware and software companies creating advanced, royalty-free, acceleration standards for 3D graphics, Augmented and Virtual Reality, and parallel computation.

Created in 2019, Khronos’ 3D Commerce Working Group is leveraging Khronos technologies and developing new standards and best practices to streamline the creation, management and accurate display of 3D assets at industrial scale. During this public webinar, Martin Enthed, Digital Manager at IKEA, will share why his company supports interoperable AR, invests in standards development and recommends adoption of standards in its ecosystem.

Neil Trevett, Khronos President, will then offer an overview of Khronos and its standardization work which is relevant to AR.

Khronos 3D Commerce Working Group chairs and members will then describe the goals of their work and how they are catalyzing standards, toolchains and best practices that will positively impact the wider AR industry.

After short presentations there will be a panel discussion about Khronos’ AR initiatives at which the audience can ask questions of the presenters.


Attendees will learn:

  • How AR interoperability changes the world
  • An overview of Khronos activities for AR
  • Khronos 3D commerce and its impact on AR in enterprise
  • Efficient asset creation and optimization for 3D Commerce and beyond
  • The evolution of 3D tooling for AR
  • Use of AR to replace physical prototypes in 3D Commerce



  • Christine Perey, PEREY Research & Consulting


  • Martin Enthed, IKEA
  • Neil Trevett, NVIDIA
  • Max Limper, DGG
  • Brent Scannell, Autodesk
  • Ashley Crowder, VNTANA

Registration and Fees

Register here.

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