The 2nd AREA Research Project
Significant market forces have made it challenging for organizations to conduct return on investment (ROI) analyses on emerging technologies, such as Augmented Reality. These forces include: the digital transformation of enterprise IT; the increasing use of software-as-a-service (SaaS) business models; and the use of agile development practices.
These and other factors have necessitated an adaptation in the fundamentals of performing ROI analyses. To achieve the AREA goal of helping accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem wider AR ecosystem, the AREA Research Committee has made the ROI calculator and report publicly available.
These Research Committee webinars are also available for viewing:
Estimating Enterprise AR ROI using AREA Online Calculator | How Does AR Impact Your Organization’s Bottom Line?
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