Augmented Reality for Enterprise Alliance

Thought Leadership

Latest Blog Posts

5 Challenges that Providers of Smart Glasses Must Overcome Copy


May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

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May 23rd AREA Webinar is All About ROI

The AREA Editor
May 11 2018

The primary reason for – and the ultimate test of – any AR solution is its return on investment (ROI)....

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The AREA Expands its Reach in Asia/Pacific

The AREA Editor
May 1 2018

  The AREA is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality...

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Putting the ‘work’ into ‘AR Workshop’

Dr. Michael Rygol
Apr 26 2018

Deep in the snow of a wintery Chicago, the annual AREA/DMDII workshop was a hotbed of activity! The sessions attracted...

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Huawei’s Farhad Patel on Taking AR Beyond the Pilot

AREA Editor
Apr 26 2018

Since its founding 31 years ago, Huawei has grown to become the largest telecommunications equipment manufacturer in the world and...

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‘Tis the season. The event season.

Angela Lang
Apr 17 2018

April onward sees a real upward spike in the number of conferences and events around the world as exhibitors and attendees...

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3 Things You Need to Know About the New Atheer/Toshiba AR Partnership

AREA Editor
Mar 27 2018

Last week, AREA member Atheer announced a new partnership with Toshiba -pairing Atheer’s AiR Enterprise solution with Toshiba’s new dynaEdge...

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Leading Water Utility in Wales Turns to AR to Reduce Errors and Improve Service

Gary Smith, Glen Peek and Ben Cale
Mar 2 2018

Dŵr Cymru Welsh Water (DCWW) supplies drinking water and wastewater services to most of Wales and parts of western England....

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How AREA Research Projects are Furthering the Adoption of Enterprise AR

AREA Editor
Feb 27 2018

With the recent publication of our Measuring AR ROI Calculator and Best Practices Report, we at the AREA are demonstrating...

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Recapping the AREA/DMDII 2nd Enterprise AR Workshop


Feb 20 2018

The Augmented Reality Enterprise Alliance (AREA) and the Digital Manufacturing and Design Innovation Institute (DMDII), a UI LABS collaboration recently...

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Take the AREA 2018 Enterprise AR Ecosystem Survey Now

AREA Editor
Feb 5 2018

The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education,...

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Insights on Enterprise AR from CES 2018

Dexter Ang
Jan 28 2018

2017 was the year that Augmented Reality emerged from the trough of disillusionment. Enterprise AR, with nuts-and-bolts use cases and...

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