Augmented Reality for Enterprise Alliance

Thought Leadership

Latest Blog Posts

Interview with Brian Vogelsang of Qualcomm

The AREA Editor
May 14 2019

AREA: How would you describe Qualcomm’s role in the enterprise AR ecosystem? Vogelsang: We’re a technology provider in the ecosystem,...

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What is Assisted Reality – and How Can You Benefit from It?

The AREA
Apr 24 2019

AREA: Jay, perhaps you could begin by giving us a quick update on the progress of Upskill. Kim: As the...

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Research: Augmented Reality Marketing Can Be Effective

AREA Editor
Apr 24 2019

A study on Augmented Reality Marketing and Branding The study was conducted by AREA research partner Prof. Philipp Rauschnabel (Universität...

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The AREA’s Annual Workshop

Angela Lang
Mar 29 2019

The Advanced Manufacturing Research Centre (AMRC) kindly hosted the workshop which saw more than 70 participants from a range of...

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Embry-Riddle Prof. Barbara Chaparro on the Human Factors Aspects of AR

The AREA Editor
Mar 28 2019

AREA: Tell us how you became interested in joining the AREA. Dr. Chaparro: I first heard about the AREA from...

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The AREA & NIST Survey on AR Standards for Industry

The AREA Editor
Mar 21 2019

To complete the survey will take approximately 5 minutes and aims to provide valuable information which will help drive and...

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New AREA Statement of Needs Tool Helps You Capture and Manage Requirements

The AREA Editor
Mar 20 2019

Initially available to AREA members with a full launch to the wider ecosystem later this year, the tool, known as ASoN (AREA...

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Augmented Reality a hot topic at MWC Barcelona 2019

Christine Perey
Mar 5 2019

By Christine Perey, PEREY Research & Consulting, AREA Board member and chair of the AREA’s Membership and Research Committees. Augmented Reality,...

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AREA to Lead Workshop at LiveWorx 19

The AREA Editor
Mar 5 2019

LiveWorx has earned a spot on everyone’s calendar of must-attend events due to its content-packed agenda. The June conference in...

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AREA Research Project on Best Practices of Merging IOT +AI+AR

The AREA Editor
Feb 21 2019

The AREA is issuing a request for proposals for a funded research project that will produce tools to increase dialog...

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ThirdEye Gen: The company behind “the world’s smallest Mixed Reality smart glasses”

The AREA Editor
Feb 14 2019

AREA: How and when was ThirdEye Gen founded? CHERUKURI: The company’s been around for about three years. The first two...

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Fieldbit on AR-enabled Industrial Field Service Applications

The AREA Editor
Jan 29 2019

AREA: How and when did Fieldbit originate? RAPOPORT: My partners and I came from the world of industrial automation technologies....

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