Augmented Reality for Enterprise Alliance

Thought Leadership

Latest Blog Posts

AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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AREA and AWE EU Team Up to Offer €100 Discount

The AREA Editor
Jul 17 2018

Act quickly to take advantage of a great money-saving offer from AWE Europe 2018 and the AREA – €100 off...

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Wunschsicht’s Lukas Zimmerli: Building an AR Startup in Switzerland

The AREA Editor
Jul 8 2018

Founded in 2017, Wunschsicht GmbH is a Swiss-based AR solutions provider led by Lukas Zimmerli. Wunschsicht is taking a novel...

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AREA Mark Sage AR&VR World Interview: “The Ecosystem’s Beginning to Mature”

The AREA Editor
Jul 4 2018

What is the AREA doing to foster the adoption of Augmented Reality in the enterprise? What kinds of benefits are...

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Reflections on the H1 2018 AR Event Season

Mark Sage
Jul 2 2018

The first half of 2018 was full of AR conferences – and the AREA was a big part of it...

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Get the Inside Story on AR Implementation at our July 11 Webinar

The AREA Editor
Jun 27 2018

Many enterprises are experimenting with AR pilot projects – and learning a great deal from the effort. But that’s only...

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July 18 AREA Webinar Explores the Reality of Enterprise Augmented Reality

The AREA Editor
Jun 18 2018

You’ve heard about the “promise” of Enterprise Augmented Reality. You’ve read about exciting pilot deployments. Perhaps you’ve seen reports of...

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5 Challenges that Providers of Smart Glasses Must Overcome


May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

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May 23rd AREA Webinar is All About ROI

The AREA Editor
May 11 2018

The primary reason for – and the ultimate test of – any AR solution is its return on investment (ROI)....

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The AREA Expands its Reach in Asia/Pacific

The AREA Editor
May 1 2018

  The AREA is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality...

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Putting the ‘work’ into ‘AR Workshop’

Dr. Michael Rygol
Apr 26 2018

Deep in the snow of a wintery Chicago, the annual AREA/DMDII workshop was a hotbed of activity! The sessions attracted...

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Huawei’s Farhad Patel on Taking AR Beyond the Pilot

AREA Editor
Apr 26 2018

Since its founding 31 years ago, Huawei has grown to become the largest telecommunications equipment manufacturer in the world and...

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