Augmented Reality for Enterprise Alliance

Meet the

Leadership Team

The AREA is an organization guided by its members and supported by a global professional staff that develops and maintains the AREA portal and delivers AREA programs to members and the public at large.

Leadership

Paul Davies

Paul Davies

AREA President and Board Member

Associate Technical Fellow, Boeing

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Paul Davies is an Electrical Engineer, and an Associate Technical Fellow in the Advanced Production Systems group in Boeing Research & Technology. He joined the company in 2003 as an intern, and has worked on multiple government and production programs, and both internal and external research projects. He is currently the principle investigator for technology development projects in Augmented Reality, Machine Vision and Advanced Visualization techniques in the Manufacturing domain.

Paul received a BS degree in Electrical Engineering from Rochester Institute of Technology in May 2004, and a MS degree in Electrical Engineering with a specialization in Digital Signal Processing from California State University Long Beach in May 2008.

Juergen Lumera

Juergen Lumera

AREA VP of Enterprise Segment and Board Member

Global Augmented Reality Product Management Director, Bosch Automotive Services Solutions

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Juergen Lumera has more than 15 years experience in XML authoring and delivery solutions. In his current role as director TIS Product Management and Innovation at Bosch Automotive Service Solutions he is defining the next generation of technical documentation systems using Augmented Reality.

Prior to Bosch ASS, Juergen worked for SPX Corporation, a global manufacturing and industrial equipment supplier.

Gates L. Scott

Gates L. Scott

AREA VP of Provider Segment and Board Member

Solution Manager, Flatirons Solutions

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Gates L. Scott is a Solution Manager for Flatirons Solutions, Inc.’s Managed Content Services division, specializing in the development of software for content lifecycle management and technical authoring and providing business process outsourcing for some of the world’s largest aerospace OEMs and high-tech manufacturers.

Gates’ team includes hundreds of content engineers who are experts in the application of the latest data standards such as S1000D, iSpec 2200, Mil-Spec, and proprietary specifications and regulations that exist within aerospace and other highly regulated industries. Gates works directly with all of Flatiron’s stakeholders in R&D, Account Management, Marketing and Operations to develop customized platforms and more efficient ways to deliver enterprise and regulatory content. Gates also has 10 years of experience as a commercial helicopter pilot and Certified Flight Instructor.

Carl Byers

Carl Byers

AREA Treasurer and Board Member

Chief Strategy Officer, Contextere

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Carl Byers has been immersed in simulation, virtual environments, and augmented reality since 1986 with a focus on knowledge capture, communication, and dissemination to improve awareness and decisions in engineering, acquisition, training, and workforce development.

As Chief Strategy Officer at Contextere, Carl focuses on AR/VR business innovation and expansion through product development, market diversification, and collaborative partnership and advocacy strategies; he held previous positions at Atlantis Aerospace and Presagis, and has driven innovation strategy in numerous companies through Logres, his business consultancy. Carl holds a Masters in Business Administration from the Schulich School of Business, a Masters in Human Security & Peacebuilding from Royal Roads University, and a B.A.S. in Engineering Physics from Queen’s University.

John J. Simmins, Ph.D.

John J. Simmins, Ph.D.

AREA Board Member

Technical Executive, EPRI

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Dr. John J. Simmins is a Technical Executive at the Electric Power Research institute (EPRI) where he manages the Information and Communication Technology for Distribution project set. His current responsibilities focus on bringing thought leadership in the area of integrating diverse applications such as Advanced Meter Infrastructure, Meter Data Management Systems, Distribution Management Systems, Customer Information Systems, Geospatial Information Systems and Outage Management Systems.

Dr. Simmins also leads the EPRI efforts in the use of augmented reality, social media, data analytics, and visualization to improve outage restoration efforts and improve grid resilience. He received his B.S. and a Ph.D. in Ceramic Science from Alfred University in 1984 and 1990 respectively.

Glen Oliver

Glen Oliver

AREA Board Member

Research Engineer, Lockheed Martin

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Beth Scicchitano

Beth Scicchitano

AREA Board Member

Project Manager for the Augmented Reality Team, Newport News Shipbuilding

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Beth has been a part of the Augmented Reality (AR) Team at Newport News Shipbuilding (NNS) for the past three years and has taken on successive roles during that time.  She joined in 2014 as a project manager before becoming supervisor of the program and research teams.  She is now acting engineering manager of the AR Team at NNS.

Beth joined NNS in 2001 as a test engineer and then moved to design where she focused on acoustics and ship survivability.  In 2011, she accepted took a position as an engineering liaison between engineering, the customer, and contracts.  The experience in various areas of NNS has exposed her to many different engineering and production processes and programs.

Beth earned her bachelor’s degree in mechanical engineering from The Pennsylvania State University and a master’s degree in business administration from Strayer University.

Christine Perey

Christine Perey

AREA Board Member

President, PEREY Research & Consulting

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Christine Perey is the founder and principal analyst of PEREY Research & Consulting. She provides highly strategic research, business- and market-building related services with an emphasis on building robust strategies leading to the successful introduction and widespread adoption of Augmented Reality products and services.

Christine’s partnership with leading firms, universities, experts and users brings a total view of the landscape in which your products and services will compete. PEREY Research & Consulting is a leader in the Augmented Reality industry, advising vendors, technology and application providers, research institutes and network operators on the design, launch and operation of Augmented Reality- and Internet of Things- based technologies, products and services.

Marc Schuetz

Marc Schuetz

AREA Board Member

Product Management Director, PTC

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Marc Schuetz is Director of ThingWorx Product Management at PTC where he is responsible for the strategy and roadmap for the ThingWorx Studio Suite.

Mr. Schuetz joined PTC Product Management in 2011, working on the development of the PTC Creo Options Modeler, Unite Technology and the Performance Advisor for PTC Creo – PTC’s first smart connected product. He was instrumental in developing PTC’s point of view on the Digital Twin and participated in the development of Vuforia View, a component of the Vuforia Studio Suite, today known as ThingWorx Studio.

Mr. Schuetz began his career with PTC Germany in 2005 in Pre-Sales and and Global Account Management. He developed expertise in mechatronics product development, configuration and change management. Mr. Schuetz holds a B.S. in Mechanical and Process Engineering and a Diploma in Mechanical Engineering from the Technical University Darmst.

Jay Kim

Jay Kim

AREA Board Member

Chief Strategy Officer, Upskill

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As Chief Strategy Officer, Jay leads Upskill’s strategic R&D projects, augmentation of its technology and intellectual property portfolios, and industry partnerships. As a globally recognized expert on smart glasses, he works with manufacturers, developers, and technology providers across the world to build a robust enterprise wearable technology ecosystem. He’s passionate about applying wearable technology to re-introduce the human element into big data and the Internet of Things, empowering people to access data and interact with connected objects in the most natural way possible.

AREA Staff

Mark Sage

Mark Sage

AREA Executive Director

Founder and Managing Director, Sagey11, Ltd.

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Mark Sage is the founder and managing director of Sagey11 Ltd. His company providers strategic and operational consulting on marketing and business development, focusing on building lasting partnerships especially for technology start-up and scale-up companies. He has worked with and led various alliances and associations primarily in the mobile operating system space (including Tizen Association and Symbian Foundation).

With a focus on building long-term relationships and offering value and ROI for its members, his goal is to develop a robust and active ecosystem for AR within the enterprise. His background includes a strong interest in AR, VR and IoT. He is excited to work with AR customers, providers and research organizations to the benefit and growth of AR within the enterprise.

Steven Partington

Steven Partington

IT Systems and Web Services

Consultant, SpartingTECH

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Steven Partington is an independent technology consultant currently managing IT systems and web services for the AREA. Formerly a technology director for Condé Nast in New York City, Steven´s background and expertise lie in enterprise mobile device management and desktop systems engineering.

Having developed a deep interest in augmented reality a few years ago at an AR standards session in Barcelona, organized by Christine Perey, Steven began to understand the enormous potential for AR in the workplace.

In 2013, he resigned his director position and moved to Barcelona, Spain, in search of new career challenges. In early 2014, an opportunity arose to collaborate with Ms. Perey on a new AR technology alliance startup called the AREA. He has not looked back since.

James Cassidy

James Cassidy

AREA Editor and Content Manager

Consultant, Cassidy & Co.

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Jim supports the AREA by developing content strategy, authoring original and thought leadership content, editing content from members and third parties, and producing newsletters. A freelance marketing communications writer, Jim has operated his own company, Cassidy & Co., since 1990. Some of his notable writing credits include: annual reports for Biogen and PTC; executive speechwriting for EMC and Sun Life Financial; video scripting for Staples and MIT; website content for NTT DATA and Waters Corp.; and the voice-over script for C3PO in the international exhibit, Star Wars: Where Science Meets Imagination.

Rachel Sutcliffe

Rachel Sutcliffe

Social Media Specialist

Social Media Consultant & Trainer, Zebra Consulting Group

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Rachel Sutcliffe is the Founder of Social Media Consultancy Zebra Consulting Group, Scarborough, UK. Rachel provides part time support to the AREA promoting news, research, events and connecting Augmented Reality thought leaders globally via Twitter and LinkedIn.

Having completed an MSc in Elearning & Multimedia in 2015, Rachel developed a strong interest in Social Media, made it the topic of her dissertation and subsequently set up a business to assist enterprises using social media. As a qualified IT teacher with 10 years in the education sector, Rachel now delivers training to the business community.

Her strong interest in high growth technology and its potential for business improvement is what attracted Rachel to the AREA. Drop by and say hello on Twitter and LinkedIn!

Emily Reed

Emily Reed

Event Planning and Management

Project and Event Manager, Open Intelligence Agency

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Emily Reed is an event planning consultant focused on making the AREA meetings and conferences productive and interesting.

With over 20 years of brand strategy experience, she’s worked with over 100 companies from startups to Fortune 500 leaders to help them bring their brands to life. She has a particular interest in helping people make connections between products, ideas, or each other.

Amanda O’Brien

Amanda O’Brien

AREA Board and Member Support, Webinar Manager

Program Specialist, Virtual, Inc.

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Amanda O’Brien is a Program Specialist at Virtual, Inc., the leading technology-focused association management company. At Virtual, Amanda works across several clients providing continuous support crucial to helping them achieve their mission and goals.

For the AREA, she provides support for member services and board meetings and also serves as the manager/producer for webinars. Amanda is based in Boston, MA and has a B.S. in Communications with a concentration in Public Relations and Marketing from Roger Williams University.

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