Augmented Reality for Enterprise Alliance

About Us

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Augmented Reality offers tremendous potential for enterprises, promising to increase productivity, lower costs, improve safety, enable expertise to be shared more easily, and more. Whether you view it as the next computing paradigm, the key to new breakthroughs in manufacturing and service efficiencies, or the door to as-yet unimagined applications, it is clear that AR will have an unprecedented impact on enterprises of all kinds.

The AREA is working to help enterprises maximize the impact of AR by providing up-to-date resources and neutral, reliable guidance that make the path to AR adoption surer, shorter, and smoother. By identifying opportunities and challenges, disseminating information, spearheading research, promoting dialogue, and providing a forum for AR providers and enterprises, the AREA is clearing a path to interoperable AR-enabled enterprise systems that fully deliver on their promises.

Our Mission Statement

The mission of the AREA is to help companies in all parts of the ecosystem to achieve greater operational efficiency through the smooth introduction and widespread adoption of interoperable AR-assisted enterprise systems.

Background

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

The charter members of the AREA originally met in the context of the AR Community activity, a global initiative begun in 2009. The AR Community (formerly the AR Standards Community) is a grassroots initiative of people who share the objectives of reducing obstacles to the development of open and interoperable AR content and experiences. The AR Community portal, mailing lists and meetings capture a global view of existing and emerging standards activities and open source projects directly or indirectly relevant to the development of open and interoperable AR. The portal catalogs existing specifications and supports the work of informal liaisons between independent standards development organizations and thought leaders in any organization that shares an interest in the growth of AR.

AREA's Staff

Mark Sage

Mark Sage

AREA Executive Director

Founder and Managing Director, Sagey11, Ltd.

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Mark Sage is the founder and managing director of Sagey11 Ltd. His company providers strategic and operational consulting on marketing and business development, focusing on building lasting partnerships especially for technology start-up and scale-up companies. He has worked with and led various alliances and associations primarily in the mobile operating system space (including Tizen Association and Symbian Foundation).

With a focus on building long-term relationships and offering value and ROI for its members, his goal is to develop a robust and active ecosystem for AR within the enterprise. His background includes a strong interest in AR, VR and IoT. He is excited to work with AR customers, providers and research organizations to the benefit and growth of AR within the enterprise.

Steven Partington

Steven Partington

IT Systems and Web Services

Consultant, SpartingTECH

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Steven Partington is an independent technology consultant currently managing IT systems and web services for the AREA. Formerly a technology director for Condé Nast in New York City, Steven´s background and expertise lie in enterprise mobile device management and desktop systems engineering.

Having developed a deep interest in augmented reality a few years ago at an AR standards session in Barcelona, organized by Christine Perey, Steven began to understand the enormous potential for AR in the workplace.

In 2013, he resigned his director position and moved to Barcelona, Spain, in search of new career challenges. In early 2014, an opportunity arose to collaborate with Ms. Perey on a new AR technology alliance startup called the AREA. He has not looked back since.

James Cassidy

James Cassidy

AREA Editor and Content Manager

Consultant, Cassidy & Co.

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Jim supports the AREA by developing content strategy, authoring original and thought leadership content, editing content from members and third parties, and producing newsletters. A freelance marketing communications writer, Jim has operated his own company, Cassidy & Co., since 1990. Some of his notable writing credits include: annual reports for Biogen and PTC; executive speechwriting for EMC and Sun Life Financial; video scripting for Staples and MIT; website content for NTT DATA and Waters Corp.; and the voice-over script for C3PO in the international exhibit, Star Wars: Where Science Meets Imagination.

Rachel Sutcliffe

Rachel Sutcliffe

Social Media Specialist

Social Media Consultant & Trainer, Zebra Consulting Group

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Rachel Sutcliffe is the Founder of Social Media Consultancy Zebra Consulting Group, Scarborough, UK. Rachel provides part time support to the AREA promoting news, research, events and connecting Augmented Reality thought leaders globally via Twitter and LinkedIn.

Having completed an MSc in Elearning & Multimedia in 2015, Rachel developed a strong interest in Social Media, made it the topic of her dissertation and subsequently set up a business to assist enterprises using social media. As a qualified IT teacher with 10 years in the education sector, Rachel now delivers training to the business community.

Her strong interest in high growth technology and its potential for business improvement is what attracted Rachel to the AREA. Drop by and say hello on Twitter and LinkedIn!

Emily Reed

Emily Reed

Event Planning and Management

Project and Event Manager, Open Intelligence Agency

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Emily Reed is an event planning consultant focused on making the AREA meetings and conferences productive and interesting.

With over 20 years of brand strategy experience, she’s worked with over 100 companies from startups to Fortune 500 leaders to help them bring their brands to life. She has a particular interest in helping people make connections between products, ideas, or each other.

Amanda O’Brien

Amanda O’Brien

AREA Board and Member Support, Webinar Manager

Program Specialist, Virtual, Inc.

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Amanda O’Brien is a Program Specialist at Virtual, Inc., the leading technology-focused association management company. At Virtual, Amanda works across several clients providing continuous support crucial to helping them achieve their mission and goals.

For the AREA, she provides support for member services and board meetings and also serves as the manager/producer for webinars. Amanda is based in Boston, MA and has a B.S. in Communications with a concentration in Public Relations and Marketing from Roger Williams University.

What Members Think

Members Testimonials

The AREA is a great resource for members to have open discussions about the evolution of the Augmented Reality ecosystem for enterprise.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

The AREA is a great forum for Optech4D and other AR industry leaders to collaborate and influence the adoption of Augmented Reality in enterprise.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

The AMRC with Boeing are a proponent of Industry 4.0 and Factories of the Future. As part of the AMRC’s Factory 2050, we are developing innovative ways of visualizing the vast array of data available to the end user. Through the combination of wearable technology and analytics, Factory 2050 showcases how digital information will be intelligently accessed and used as part of a digital shop floor.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

As an AREA Contributor member, we’re able to find the right partners and build networks for our technology.

Vivek Aiyer
Vivek Aiyer Founder / Director Appearition Pty Ltd

Optech4D has long been a leader in VR and AR solutions for heavy industries. Active participation in the AREA is key for the successful growth of the AR industry.

Rich Hall
Rich Hall Vice President of Client Services - Optech 4D

Our participation as an AREA member offers us options to reduce barriers to AR adoption across our industry so that we avoid inventing the wheel again.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

By joining the AREA, the AMRC with Boeing and Nuclear AMRC are extending their network of customers and providers in the enterprise AR ecosystem. By creating opportunities to connect the systems provider with the end user, the AMRC can work with both parties to develop a robust integration method.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

The AREA provides a platform where we can meet and share experiences with other members. We can also study showcases that might provide opportunities for development and new knowledge.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Early engagement in any technology is crucial. The AMRC with Boeing and Nuclear AMRC are keen early adopters in a number of fields and having previously played an important role in the development of Virtual Reality, we now want to pioneer in AR in manufacturing.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

By joining the AREA our customers see our true dedication to contributing to a functioning AR ecosystem.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

There is a lot of hype surrounding Augmented Reality in manufacturing and being a member permits us to showcase the real value of AR to our network of industrial partners. In particular, the process of gathering and documenting ROI data so crucial to the early adoption process.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

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