The AREA’s comprehensive research on AR ROI best practices reveals that organizations pioneering AR technology deployments and realizing superior ROI exhibit five common practices. This guide walks you through the practical application of these insights.

Step 1: Define Your Use Case and Gather Data

Start by clarifying your AR use case—maintenance, training, remote support, or something else. The AREA case study of an AR-enabled Maintenance Repair Operations (MRO) application shows how one healthcare services company achieved a 42% annual rate of return.

Gather baseline data through time and motion studies. In the AREA case study, the company conducted detailed studies with five maintenance technicians, revealing an average time savings of 58 minutes per repair task—a 45% improvement.

Step 2: Map Out Costs and Benefits

The AREA ROI Calculator helps you break down:

Direct Costs:
Software licenses and annual maintenance fees

• Hardware (AR devices, network infrastructure, servers)
• Labor costs (deployment, training, ongoing management)
• Consulting and professional servicesDirect Benefits:
• Productivity improvements (reduced task time, fewer errors)
• Cost reductions (eliminated hardware, software, services)
• Reduced inventory carrying costs
• Lower audit and accounting costsIndirect Benefits:
• Increased profits from improved customer satisfaction
• Reduced customer churn
• Enhanced safety and compliance
• The AREA research emphasizes the importance of translating all benefits into corresponding cash flows. For example, productivity improvements should be calculated using fully loaded annual costs (wages plus benefits) for all affected employees.

Step 3: Account for Digital Readiness

One of the most significant challenges in AR ROI analysis is accounting for “digital readiness” costs. Converting paper-based operations to digital formats can consume significant resources. AREA best practices suggest:

• Developing a formal or informal corporate digitization strategy
• Accounting for digital readiness costs separately from project-based ROI
• Digitizing resources in manageable chunks
• Leveraging existing digital assets whenever possible

Step 4: Analyze and Communicate Results

The AREA ROI Calculator provides clear outputs: payback period, net present value, and ROI percentage. In the case study example, the MRO deployment delivered:

• 42% annual rate of return
• €129,000 annual average net benefit
• Payback period of 3 years and 47 days

Pro Tips from AREA Best Practice:

• Conduct time and motion studies for accurate baseline data
• Involve end users throughout the process to ensure buy-in
• Use pilot projects to validate assumptions and refine your model
• Document both tangible and intangible benefits for a holistic view
• Assign a “Champion” to follow through on implementation¹⁰

For a visual walkthrough, check out the AREA’s Introduction to ROI Calculator and Use Cases video available on their website.

Why ROI Matters

ROI is more than a financial metric. It’s a strategic tool that helps organizations:

• Justify AR investments to leadership and budget holders
• Prioritize projects with the highest impact
• Track progress and optimize deployments over time

According to AREA research, acceptable minimum threshold rates of return on investment for IT infrastructure and software range from ten percent to fifteen percent depending on the industry. But AR’s value isn’t always obvious. Benefits like reduced downtime, faster training, and improved safety can be both tangible and intangible. That’s why a structured approach to ROI is essential.

“We learned early on to quantify everything – time saved, errors reduced – so that leadership understands AR is a real value driver.” – Paul Davies, Boeing – Technical Fellow, Immersive Technologies

The Challenge of Digital Transformation

The digital transformation of enterprise through software-as-a-service driven business models, agile development processes, and connected technologies like IoT and AR have created new opportunities but also new challenges for ROI analysis. These trends are impacting AR ROI in three important ways:

1. Significant upfront investment needed for “digital readiness”
2. Shorter payback timeframes due to operational expense models
3. Stronger focus on revenue-generating investments

The AREA ROI Calculator: Your Starting Point

The AREA ROI Calculator is a free, purpose-built tool for evaluating AR investments. Developed by TechInsights in partnership with the AREA, it guides you through identifying, quantifying, and comparing costs and benefits, so you can build a compelling business case. Whether you’re just starting or scaling up, it’s the foundation for any AR ROI conversation.

The calculator prompts users to enter real or estimated metrics in formulas that then calculate the ROI. It addresses the unique challenges of evaluating early-stage technologies like AR, where operating systems, data protocols, and formats are often proprietary compared to more standardized platforms.

“Clear ROI can turn skeptics into AR champions overnight. For organizations, adoption hinges on proving measurable value – like cutting downtime by 50% – while also elevating the quality of work employees deliver. When both the bottom line and performance improve, AR stops being a novelty and becomes an indispensable tool.” – Brian Hamilton, DigiLens Inc. – Vice President, Sales & Marketing

The Augmented Reality for Enterprise Alliance (AREA) today announced that ShapesXR has joined the consortium.

ShapesXR is an enterprise-focused, collaborative design platform built to accelerate 3D prototyping and spatial design across organizations. Used by industry leaders such as Mayo Clinic, Mondelez, Chanel, and Microsoft, it enables cross-functional teams to rapidly ideate, iterate, and communicate spatial concepts, including VR training scenarios and AR remote assistance. By bridging the gap between design and development, ShapesXR helps enterprises reduce time-to-market, minimize costly misalignments, and align stakeholders more effectively around shared visions.

As part of our commitment to advancing enterprise AR, ShapesXR has joined the AREA . The AREA provides a highly curated network of AR experts, structured engagement opportunities through workshops and working groups, and a platform to exchange best practices in human-centered design and spatial computing. It also offers valuable visibility for our solutions among decision-makers and thought leaders, as well as access to a wide range of member-exclusive resources. Joining the AREA reinforces our focus on shaping the future of immersive collaboration for the enterprise sector.

“By joining the AREA, we aim to contribute to the advancement of enterprise AR by supporting the creation of high-quality spatial content. As a creative tool purpose-built for designing XR experiences, ShapesXR is committed to empowering teams to bring their ideas to life and shaping the standards for immersive collaboration across industries.”

“We are proud to announce ShapesXR as a member of the AREA,” said Mark Sage, executive director of AREA. “Their experience with enterprise-focused solutions for 3D prototyping and spatial design is an excellent addition to the AREA as we work on enterprise AR adoption.”

About ShapesXR

ShapesXR is an advanced, collaborative design platform that allows users to prototype products and experiences in 3D within minutes. Its core mission is to democratize 3D content creation, enabling designers, developers, and business stakeholders to ideate, prototype, and communicate in 3D-without requiring prior experience in game engines or coding. For more information, visit https://www.shapesxr.com/.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

Inspections form the bedrock of safe and efficient operations across vital industries like manufacturing, aviation, utilities, and logistics. Yet, all too often, these critical processes are weighed down by the inefficiencies of paper trails, the tedium of manual data entry, and the inconsistencies of human interpretation. As organizations embrace digital transformation, hands-free technologies like voice interfaces and augmented reality are emerging as powerful allies, promising significant gains in safety, accuracy, and overall productivity.

The Augmented Reality for Enterprise Alliance (AREA), a leading voice in the adoption of immersive technologies, recently shed light on this evolution with their report, “The Adoption of Real-Time AR-assisted Inspections for Quality and Compliance”. This insightful report highlights the transformative potential of AR headsets in frontline inspection scenarios. However, the fundamental needs identified within – hands-free access to information, real-time documentation capabilities, and intuitive guided workflows – resonate just as powerfully with the ruggedized mobile devices that remain the workhorse platform for a vast majority of frontline teams.

The Voice Advantage: Adding a Layer of Seamless Efficiency to Inspections

While AR offers a visually immersive experience, voice interfaces provide an equally compelling – and often more readily deployable – pathway to hands-free operation. Imagine inspection teams, whether clad in gloves or navigating complex machinery, interacting effortlessly with their devices simply by speaking. This capability translates directly into tangible benefits:

• Enhanced Safety: By freeing up hands and eyes, voice interfaces allow workers to maintain complete situational awareness, crucial in potentially hazardous environments. No more fumbling with screens or looking down to input data.
• Boosted Productivity: Voice commands streamline workflows, accelerate data capture, and provide instant access to information, significantly reducing the time spent on each inspection.
• Improved Accuracy: Verbal confirmations and dictation minimize errors associated with manual data entry and ensure consistent adherence to protocols.
• Reduced Cognitive Load: Voice-guided workflows and hands-free data input allow inspectors to focus on the task at hand, reducing mental fatigue and improving the quality of their observations.

Drawing inspiration from the AREA report, several compelling voice-enablement use cases emerge that directly address the evolving needs of industries where frontline workers often operate in challenging conditions. These applications aren’t confined to the realm of AR headsets; they seamlessly integrate with the ruggedized mobile devices already deployed across field service, logistics, and industrial landscapes. Voice interfaces provide a natural and intuitive way for workers to navigate complex procedures, capture critical data in real-time, and access essential information without ever breaking their stride or compromising their focus. And when powered by robust on-device speech recognition, these advantages are delivered with unwavering reliability and security, even in noisy, offline, or sensitive environments.

Unlocking Efficiency: Key Voice Use Cases for Inspection Workflows

1. Voice-Driven Digital Checklists: Ensuring Safety and Compliance, Hands-Free

• How it works: Replace cumbersome paper-based forms and error-prone on-screen taps with simple verbal confirmations. Voice prompts guide inspectors through each required step, demanding spoken verification to ensure thoroughness and adherence to regulations.
• Value: Dramatically enhances safety protocols, improves inspection accuracy by ensuring no steps are missed, accelerates the process, and reduces the mental burden on inspectors.

1. Voice-Activated App Navigation and Control: Keeping Focus Where it Matters Most

• How it works: Empower workers to navigate intricate inspection workflows or access digital Standard Operating Procedures (SOPs) using intuitive voice commands.
• Value: Preserves critical focus and maintains complete situational awareness, significantly mitigating the risk of accidents, especially in potentially hazardous operational zones.

1. Voice-Based Data Entry and Inspection Logging: Capturing Insights in Real-Time

• How it works: Enable inspectors to verbally dictate their findings, observations, and log inspection results directly while performing the task.
• Value: Eliminates the redundant and time-consuming step of manual data entry, significantly improves the accuracy and immediacy of documentation, and creates a robust and easily auditable trail of inspections.

1. Voice Search for Critical Reference Material: Knowledge at the Speed of Speech

• How it works: Allow frontline teams to instantly retrieve essential manuals, detailed procedures, or historical inspection reports using simple voice commands.
• Value: Minimizes operational downtime caused by searching for information and provides immediate access to the critical knowledge needed to make informed decisions in the field.

1. Guided Procedures with Voice Interaction: Ensuring Consistency and Accelerating Training

• How it works: Voice interfaces can provide clear, step-by-step verbal guidance through complex inspection workflows, acting as a virtual assistant.
• Value: Significantly accelerates the onboarding process for new technicians and ensures consistent adherence to best practices across all inspections, regardless of experience level.

The Undeniable Value of On-Device Processing for Inspections

In the demanding environments where inspections take place, the advantages of on-device voice processing become even more pronounced. Eliminating the reliance on often unreliable or unavailable network connectivity in industrial facilities, remote sites, or high-security zones is paramount. On-device speech recognition guarantees immediate response times, keeps sensitive inspection data secure within the device, and reduces dependence on complex backend infrastructure. This translates directly into greater operational reliability, significantly lower latency, and a safer, more efficient experience for every frontline worker.

Keen Research provides the cutting-edge KeenASR SDK to voice-enable your frontline workflows. Contact us today at https://keenresearch.com or [email protected] to discuss your needs.

“In an era of escalating cyber threats, businesses must adopt robust security strategies and cultivate a culture of trust to protect their reputation, strengthen stakeholder relationships, maintain a competitive edge, and achieve long-term success,” said Bassam Zarkout, VP at IGnPower and co-chair of OMG’s Thought Leadership Group. “This is especially critical in the industrial sector, where interconnected systems and digital technologies heighten vulnerabilities to cyberattacks and data breaches.”

The edition features a diverse collection of articles that delve into various aspects of security and trustworthiness, offering actionable insights and thought leadership on the following topics:

• Building Trust Through Empirical Verification of Software – Consortium for Software Information Quality (CISQ)
• Threat Modeling Method for Digital Twins based on Platform Stack Architectural Framework – Kaspersky
• Making the Case for Security: The missing capabilities in the current cybersecurity approaches – KDM Analytics
• Integrity & Transparency for Trustworthy Supply Chain Insights from Sustainability Regulations – MITRE –
• Digital Twins: Cross-Sector Data Risk Analysis and Legal Implications – Nishith Desai Associates
• Emerging Zero Trust Technologies: Human and Technology Journey – Northrup Grumman
• Building Trust in Innovation Practices – RTX Corporation
• Quantum Communications for Security and Quantum Computing – Toshiba and Safe Quantum Inc.

JoI articles have covered diverse topics and themes, including industry digital transformation, data in the industrial internet, solutions at the digital edge, the role of IoT in enabling rapid response to Covid, industrial artificial intelligence, intelligent transportation, innovations in digital twins, smart cities, smart factories, trustworthiness, and many more. Download current and past editions of OMG’s JoI.

About OMG
The Object Management Group® (OMG®) is an international, open membership, not-for-profit technology standards consortium with representation from government, industry and academia. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. Visit www.omg.org for more information.

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Note to editors: Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

“We’re leveraging the collective experience and intelligence of the OMG Standards Development Organization along with the members of the Digital Twin Consortium and the Augmented Reality for Enterprise Alliance,” said Bill Hoffman, CEO and Chairman of OMG. “We’ve assembled a world-class group of professionals spanning many industries working to understand and apply AI across their organizations.”

The new working group will align AI-related activities across four main areas:

• Standardization and Semantics  – This subgroup will explore the potential role of AI in standardization, gathering use cases from the digital twin and extended reality areas to identify scenarios in vertical industry domains and horizontal technologies where standardization would be beneficial. It will explore the role of AI and formal semantics in data integration, enabling implementation of FAIR (findable, accessible, interoperable, reusable) principles.
• Interoperability and Intelligent Automation – This sub-group will develop comprehensive frameworks for interoperability, intelligent automation, and generative AI with agent-based systems. These frameworks will provide guidance for creating  intelligent, interoperable, trusted and autonomous systems. This will include defining and developing the required key assets and promoting industry use.
• eXtended Reality (XR) – (i.e., AR/VR/MR)  – This subgroup will focus and emphasize the convergence of eXtended Reality (XR) technologies, encompassing augmented reality (AR), virtual reality (VR), and mixed reality (MR) and the intersection of artificial intelligence (AI). These technologies, while powerful individually, can create synergistic effects when combined, leading to innovative solutions and enhanced operational efficiencies.
• Responsible AI – This subgroup will develop a comprehensive framework for responsible AI governance by examining current standards and promoting ethical AI practices across different industries and levels of maturity. The subgroup will focus on creating a toolkit that supports both current AI implementations including privacy and data provenance with the anticipated shift towards digital twin-based, multi-agent, autonomous AI systems.

Learn more about the OMG cross-consortia Artificial Intelligence Joint Working Group. Join an OMG consortium (AREA, DTC, OMG SDO) and collaborate with industry leaders to  advance key technologies such as AI.

About OMG
The Object Management Group® (OMG®) is an international, open membership, not-for-profit technology standards consortium with representation from government, industry and academia. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. Visit www.omg.org for more information.

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Note to editors: Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

“AREA can help our Augmented Reality Center effectively promote AR technology to industry partners, assisting them in improving operational efficiency and creating long-term benefits,” says Khalid Mirza, Ph.D., founding director of the Oakland University Augmented Reality Center.

Joining AREA will also give Oakland University’s augmented reality-engaged faculty greater capacity to make an impact through their research and scholarship and amplify their capacity to disseminate their work. Faculty can learn about other cutting-edge advances in the field and connect with potential collaborators and industry partners. Oakland University’s association with AREA and its members elevates its recognition as an educational leader in the Augmented Reality ecosystem.

“Through these efforts, OU can be a regional leader in AR training and research,” says David A. Stone, Ph.D., vice president for research at Oakland University. “AREA membership can accelerate our momentum in these directions.”

“We’re excited to have Oakland University as a member of the AREA,” said Mark Sage, Executive Director at the AREA. “We look forward to leveraging Oakland University’s research, training, and experience with AR to further the development of immersive applications.”

About Oakland University

Oakland University is a doctoral, Carnegie Classification R2 “High Research Activity” university located in Oakland and Macomb counties, Michigan. The main campus is located on 1,443 acres of scenic land in the Southeast Michigan cities of Rochester Hills and Auburn Hills. Oakland University offers bachelor’s degrees, graduate degrees and certificate programs and is organized into the College of Arts and Sciences with a School of Music, Theatre and Dance, the Oakland University William Beaumont School of Medicine and the Schools of Business Administration, Education and Human Services, Engineering and Computer Science, Health Sciences, Nursing, and Honors College. The rich campus atmosphere is complete with residence halls, Greek life, Division I athletics and more than 300 student groups that lend to the total college experience. Learn more at www.oakland.edu.

About the Oakland University Augmented Reality Center

The Augmented Reality Center (ARC) represents a partnership between the Oakland University School of Engineering and Computer Science, the College for Creative Studies, and various corporate collaborators. Its mission is to provide students and industry professionals with the specialized skills required to create impactful immersive technology applications. ARC achieves this through a range of initiatives, including workshops, seminars, projects, and a showcase lab, all designed to promote exploration, innovation, and the practical use of immersive technology in industrial settings. For more information, visit the ARC at ouarc.org.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

“The JoI now has an expanded scope to include articles from OMG’s consortia, including the OMG Standards Development Organization, the Augmented Reality for Enterprise Alliance (AREA), and Digital Twin Consortium® (DTC),” said Bassam Zarkout, CEO of IGnPower and Co-chair of OMG’s Thought Leadership Group. “We are thrilled to present the latest edition of the JoI under the expanded scope. This edition explores the theme of Pioneering Innovations in Aviation and Aerospace.”

The three articles in this edition include:

• Guiding Supply Chain Security in Aeronautic Development – by MITRE and Boeing – Assessing aeronautics supply chain risks is complex due to the lack of standardized risk sets, evaluation practices, and result communication methods. This article proposes leveraging System of Trust™ (SoT) to address these challenges. The article also discusses NASA’s effort to demonstrate real-world consequences and cost impacts on Boeing and Airbus due to supply structure changes and volatility. This work leveraged MITRE’s efforts to standardize security measurement and demonstrate its application and outcomes.
• Advancing Space Technology for ISAM Maturity and Success – by Dassault Systèmes – Like the golden age of flight 100 years ago, today we are in the golden age of commercial space. New space missions – in this case, In-Space Service, Assembly, and Manufacturing (ISAM) – enable space capabilities to expand the space economy, improve life on Earth, and extend our use of space farther than ever.
• Digital Engineering Enables Innovative Hardware Integration Opportunities in Aerospace – by SimVentions – Avionics systems need reliability and redundancy but face budget and time constraints. The US Navy’s Hardware Open Systems Technology (HOST) standard provides a modular and open approach for hardware interoperability and reuse. However, reliance on homegrown tools limits its long-term value and data reliability. SimVentions’ research for the US Navy led to the creation of the HOST Hardware Integration Toolkit (HHITS), demonstrating DE’s value in enabling transformative automation and integration for avionics systems.

JoI articles have covered diverse topics and themes, including industry digital transformation, data in the industrial internet, solutions at the digital edge, the role of IoT in enabling rapid response to Covid, industrial artificial intelligence, intelligent transportation, innovations in digital twins, smart cities, smart factories, trustworthiness, and many more. Download current and past editions of OMG’s JoI.

About OMG
When tech organizations, governments, and academia must solve discrete pieces of a technology puzzle or discuss matters of common interest, they often seek to join or form a consortium. Since 1989, Object Management Group®️ (OMG®️) has created and nurtured a productive community with common technology interests and problems to resolve. OMG communities include Augmented Reality Enterprise Alliance (AREA), Consortium for Information and Software Quality™ (CISQ™), Digital Twin Consortium®️ (DTC), and OMG Standards Development Organization (SDO®). OMG is global, not-for-profit, and vendor-neutral. Visit OMG.

About the AR for Enterprise Alliance (AREA)
The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

The infographic has ten sections for AR Security. The sections contain the risks and considerations related to the topic within AR. Each section has a summary to the left when it is clicked on. There is a detailed page for the section when clicking the ‘LEARN MORE’ button.

“AR headsets pose unique security risks for businesses. Traditional mobile security isn’t enough,” said Mark Sage, Executive Director of the AREA. “Vendors, IT departments, and users share responsibility for securing AR.”

The sections include:

Attack Surface—Pathways to infiltrate and corrupt data.

• Connection Abuse—Enterprises contain AR devices that connect many mobile devices. Understanding the network connections and potential threats at all levels is essential.
• Physical Breach—AR devices pose unique security risks because they collect real-world data (audio, video, location), unlike traditional IT systems.
• System Breach—AR devices introduce new security risks beyond those of mobile devices.

Data Domains – Nefarious agents use these domains to eavesdrop, pilfer, and exploit enterprises.

• Trust Exploitation/Data Extraction—AR devices pose unique security challenges due to their ability to interact with the physical world.
• External Services/Physical World Data—AR devices collect vast user data through cameras, sensors, and microphones.
• Environment/Object/Visual Manipulation—AR devices introduce unique security risks for businesses. Unlike traditional IT systems, AR devices collect real-world data (audio, video, location) that attackers can exploit.

Considerations –

• Configuration & Management/Integrity Protection—AR devices face mobile device security challenges, including logging, malware detection, and incident response.
• Root of Trust/Physical Security—AR devices require a hardware root of trust for core security functions due to their unique hardware and complexity.
• I/O Security/Identity—AR’s unique hardware and data collection require careful security assessment of all components to minimize confidentiality, integrity, and availability risks.
• Access Control/Monitoring & Analysis—AR’s new voice, gesture, and gaze controls make strong passwords difficult for secure access. Biometrics offers a solution, but integrating them securely company-wide is complex.

The AREA Security Committee member companies and Brainwaive LLC contributed expert insight to completing the AR Security Infographic.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

As President, Ryan will serve as the organization’s primary advocate, fostering partnerships, driving strategic direction, and ensuring the successful execution of programs and initiatives. Ryan replaces Boeing Technical Fellow Paul Davies, who served as AREA President for more than eight years, and continues as part of the AREA Executive Committee and as Vice President of the AREA Enterprise Segment.

At Collins Aerospace, Ryan leads the RTX XR Working Group, helps lead the RTX XR Community of Practice, and co-chairs the RTX Immersive & Interactive Visualizations Technology Interest Group. Ryan has also led teams that have invented numerous visual analytics and virtual reality-enabled applications.

“We’re excited to announce Ryan Wheeler as President of the AREA,” said AREA Executive Director Mark Sage. “With his technical background in AR/XR technologies and proven track record of working with AR/XR communities, we are certain he will steer the organization’s efforts to make it easier for enterprises to adopt interoperable AR-enabled systems that fully deliver on their promises. I would also like to thank Paul Davies, Technical Fellow at Boeing, who has served as President for many years, and he will continue to actively be involved in the AREA.”

About the AREA

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit member organization. Whether you view it as the next computing paradigm, the key to breakthroughs in manufacturing and service efficiencies, or the door to unimagined applications, AR will have an unprecedented impact on enterprises of all kinds. AREA is a program of Object Management Group®. Visit https://thearea.org for more information.

Note to editors: AREA is a program of Object Management Group® (OMG®). See the listing of all OMG trademarks. All other trademarks are the property of their respective owners.