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AR and VR Worldwide Market Trends

In a press release this week, analysis by Big Market Research is revealed on the Global Augmented Reality and Virtual Reality Gear Market which is set to grow at a compound annual growth rate of 37.45% during the period 2017-2021.

The market report covers present and future prospects and has calculated the market size by considering the unit shipment of each device and is multiplied by the average selling price.

Geographical areas covered include America, APAC and AMEA.

The main vendors operating in this market are the following:

  • DAQRI
  • Microsoft
  • Atheer
  • Meta
  • BAE Systems
  • Samsung Electronics
  • Oculus
  • HTC
  • Google
  • Sony
  • Razer
  • VisusVR
  • FOVE
  • Starbreeze

Some key questions that have been answered in this report are key trends, drivers, strengths and weaknesses of the key vendors, market opportunities, size and growth rate.

A further report this week by Wise Guy Reports, suggested the CAGR would be 58.3% to 2022 and that the major players are: 
Google Inc. Qualcomm Inc., Oculus VR, LLC, Magic Leap, Inc., Osterhout Design Group (ODG), Cyberglove Systems LLC., Samsung Electronics Co., Ltd., Microsoft Corporation, Blippar Inc., Meta Company, Qualcomm Inc., Vuzix Corporation, Infinity Augmented Reality Inc. and Metaio GmbH.

Head mounted Display (HMD) in device type segment is expected to be the largest market among those because of increasing gaming, entertainment and medical applications in vertical segment. North America in geography segment is estimated to be the largest revenue generating market because of main IT & technological base and Asia pacific is estimated to be the fastest emerging market. A sample of that report (by Wise Guys) can be accessed here.




AR and VR Hardware Market Global Report to 2022

Augmented Reality & Virtual Reality Hardware Market Global Analysis by Types, Regions, Applications, Top Players & 2022 Forecast Report

A report this week published by Orbis Research studies the Global Augmented Reality and Virtual Reality Hardware Market. This market report is split by product types in Augmented Reality and Virtual Reality.

The main vendors in this market report include:

  • Oculus Rift
  • Sony Playstation
  • Microsoft HoloLens
  • Avegant Glyph
  • Atheer
  • Meta
  • Leap Motion
  • Augementa Ltd

The market report splits global into several key regions, with production, consumption, revenue market share and growth rate of Augmented Reality and Virtual Reality. The main regions that the report focuses on is North America, Europe, China, Japan, Latin America and India.

The report focuses on consumption, market share and growth rate of AR and VR Hardware with each application being divided. The report also splits product types with production, revenue price and market share and growth rate.

To request a sample of this report please see the link http://www.orbisresearch.com/contacts/request-sample/193857




Industry Leaders Join Augmented Reality for Enterprise Alliance (AREA)

PTC and Flatirons Solutions to Help Drive Global Enterprise Augmented Reality Ecosystem and Best Practices

PRESS RELEASE ANNOUNCES AREA NEW MEMBERS

WAKEFIELD, Mass., USA – March 28, 2017 — The Augmented Reality for Enterprise Alliance (AREA) announced today that two new members joined the only global membership funded alliance helping to accelerate the adoption of enterprise augmented reality (AR) by creating a comprehensive ecosystem for enterprises, providers, and non-commercial institutes.

PTC, provider of the ThingWorx® industrial Internet of Things platform (IoT) and Vuforia® augmented reality platform and Flatirons Solutions, a global provider of technical information management solutions for knowledge-driven industries, joined AREA at the Sponsor Level and accepted Board of Directors seats.

Augmented Reality (AR) is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, AR uses the existing environment and overlays new information on top of it.

“AR projects in our industry continue to expand as businesses realize the potential of this technology,” said Mike Campbell, executive vice president, ThingWorx Product Management, PTC.  “We joined AREA to help the industry define future enterprise AR best practices and to build relationships with important AR vendors, educational institutions, and other companies that are on the forefront of AR technology.”

The AREA supports innovative companies, aspiring to invest in AR who need a better understanding of the tools available, application possibilities, methods of implementation and return on investment.  It provides a free and open exchange of best practices, lessons learned, and technological insights which can help enterprises effectively implement AR technology, boost operational efficiency and create long term benefit.

“Joining AREA allows Flatirons to contribute to the development of the enterprise AR eco-system,” said JD Sillion, chief solution officer, Flatirons Solutions.  “Enterprise AR solutions are ideal platforms for making content lifecycle management even more impactful for customers. AR allows organizations to better achieve their mission by Turning Content into Knowledge® for strong productivity and asset utilization gains.”

The AREA’s membership benefits include access to high-quality, vendor-neutral content and participation in various programs, a research framework to address key challenges shared by all members, discounts for fee-based events, and more. Sponsor members have a direct role in shaping the rapidly expanding AR industry and demonstrate their companies’ leadership and commitment to improving workplace performance.

About the AREA

The Augmented Reality for Enterprise Alliance (AREA) provides high-quality, vendor-neutral content and programs for companies like Lockheed Martin, Bosch, Boeing, Huawei, Newport News Group and many more. Discover the benefits of joining the AREA by visiting our membership information page.

More information about the AREA is available here on our AREA website or [email protected].

PTC, ThingWorx, and Vuforia are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.




DAQRI – Power Up Your Workers’ Senses with AR

An article by Nicholas Rossolillo appeared on Motley Fool this week about one of the AREA’s members, DAQRI.  It starts with a quote by Brian Mullins, Founder and CEO of DAQRI, that will ring true with many readers:

We become so limited by this idea of technology replacing workers, when the better idea is to power-up their senses and extend what they’re capable of doing.

The article looks at the business viewpoint of whether investing in AR makes sense and makes a good case for enterprise solutions tethered to the Internet of Things and geared towards helping workers process data.

DAQRI’s smart helmet is featured, which was on show at Mobile World Congress in Barcelona last month.  The article states that Intel provides the brains with its sixth-generation Core m7 processor, as well as several sensors to help project depth perception to the wearer. The device carries several cameras, including an infrared and thermal imaging camera for relevant applications.

DAQRI also released a version of its helmet in goggle form, called Smart Glasses, which is being marketed for less-hazardous workplaces like distribution centers and for remote experts.

Evidence has been mounting that AR at work is a good idea for businesses: German logistics and shipping company DHL equipped warehouse workers with AR glasses and reported that the glasses-equipped employees worked 25% faster and error-free during the three-week pilot program.

 




Augmented Reality and Industry 4.0: From Aerospace to Automotives

An article this week puts Augmented Reality in the spotlight for the changes it is bringing to manufacturing in Aerospace and Automotives across the world. AR is not only increasingly being used on the factory floor but is revolutionizing it.

One of AREA’s members, Lockheed Martin has been used as an example of streamlining the manufacturing design phase and making operational efficiencies

At Lockheed Martin technicians can wear AR glasses that use cameras, depth and motion sensors to overlay images. This new method means vastly improved accuracy and speed. At their Collaborative Human Immersive Lab in Colorado, this technology is being used on a variety of spacecraft, including detailed virtual reality examination of the next Mars lander.

Augmented Reality technology is being used at many other manufacturing facilities around the world, as manufacturers begin to realise its potential for saving time and costs as well as accuracy and improved safety.

The manager of Lockheed Martin’s Collaborative Human Immersive Lab (CHIL) Darin Bolthouse says:

“I think virtual and Augmented Reality ply into this idea of industry 4.0 and automating and digitising how we do our work. So it’s the ability to more easily present complex sets of information to people. These technologies are tremendous.”




Augmented Reality Stakeholders Convene to Move Technology Forward

Katie Mulligan of UI Labs has posted a blog entry that offers the organization’s perspective on the recent Global AR Requirements Workshop convened by DMDII and the AREA: –

Sometimes in the Wild West of rapidly evolving technology, we’re stronger working together than alone.  A recent workshop proved that’s the mindset of Lockheed Martin, Caterpillar, and Procter and Gamble, which teamed up to lead a discussion of augmented reality (AR) functional requirements in hopes of moving this new technology forward and training the workforce of the future.

AR has essential applications for today’s manufacturing landscape, filling the gaps in expertise emerging as an older generation retires.

“Young people aren’t going to school to be mechanics,” said Lonny Johnson, an AR subject matter expert formerly with Caterpillar who helped facilitate the workshop. “We need to give them tools to help them learn quicker and easier.”

Unlike its cousin, virtual reality, AR is used when a machine or tool is present—to project work instructions onto an assembly line or to highlight steps to fix a machine under repair, for example. The technology’s uses run the gamut, but AR providers have struggled to understand the needs of industry, slowing wide-scale adoption by manufacturers.

To help form a consensus about the necessary functional requirements for AR, Lockheed, Caterpillar, and P&G hosted the Augmented Reality Workshop on March 1-2 in conjunction with UI LABS and the Augmented Realty for Enterprise Alliance (AREA), a global membership organization focused on reducing barriers and accelerating adoption of AR technologies.

“The AR Workshop was a truly groundbreaking event as it was the first time that enterprises, AR providers, and non-commercial organizations worked together and drafted a set of global AR requirements,” said Mark Sage, Executive Director of AREA. “These requirements will be used to help develop the AR ecosystem, and AREA is looking forward to communicating and driving future changes.”

The three corporate leaders worked collaboratively in advance to develop functional requirements; they then solicited feedback from DMDII members and other attendees during the workshop, held at the UI LABS Innovation Center on Chicago’s Goose Island. The effort originated as a Partner Innovation Project, or PIP, in which DMDII partners come together to engage in R&D outside of the traditional project call process and fund their project without government dollars.

Representatives from the three industry hosts led the discussion, addressing aspects across both software and hardware, including wearable technology, Skype, voice controls, and remote support. The moderators took feedback from an audience of nearly 100 participants from more than 50 organizations—including industry, AR providers, universities, and government agencies—who shared their needs and hopes for the future of AR, and described challenges they face using the technology today.

The output of the discussion—which will form the basis for a forthcoming report—will help educate enterprises and AR providers, serve as a tool to aid product planning, and give AR service providers insight into what enterprises want.

As with any new technology, one of the greatest challenges surrounding augmented reality is persuading users—in this case, manufacturers—to adopt it. If an individual has a bad experience, “it will die on the vine,” said Johnson. But as people discover its usefulness and it begins to infiltrate the workplace, we’ll likely see wider adoption.

“One success builds on another success, which builds on another. It’s all about culture,” he added.

Ensuring the technology is ready for widespread use requires cooperation. Lockheed, Caterpillar, P&G, and the other organizations at the workshop recognize the value of face-to-face collaboration, and the importance of working through these issues together in the name of innovation.




Bosch’s AR Adoption in the Auto Industry

In an article by Augmented Reality News, AREA Member Bosch Automotive Service has created a new interface known as the Common Augmented Reality Platform (CAP). This interface allows automakers to write, edit and publish AR content on iOS, Android and Windows.

Rob Butz, Director of Business Development for technical information services segment at Bosch has said, “CAP is a production ready platform that provides the tools to enable a technical author, not a programmer, to develop and manage AR content efficiently. It also provides for an effective management and delivery of large and variable data sets, and includes a highly-optimized GUI and runtime client for delivery to the end user.”

He also says “As with any new technology, the introduction of AR will take some time to gain full acceptance. There are also more improvements yet to come in the tracking technologies and the hardware.”

Augmented Reality is introducing improvements for the auto industry. Visualizing the complex internals of modern vehicles can help technicians diagnose repairs more quickly and efficiently. AR can help in maintenance, the auto industry including operators’ manuals and product information for customers, and sales and marketing collateral for dealerships.




Enterprise AR Requirements workshop Day 2

The focus of Day 2 was Software Requirements which was brilliantly managed by Roland Joseph from Proctor and Gamble.  The day started with a real buzz of anticipation. The evening networking and demo event created new partnerships and friendships, and conversations continued over breakfast. As each requirement was explained, there were detailed questions, insights and clarification both from the audience and the Requirements Team.

With over 22 sections and many “sub requirements” within each, there were a lot of requirements to review, however, the great interaction and insight provided meant the time flew and very soon all the requirements had been covered.

The final part of the day was a “next steps” section where Mark Sage, Executive Director of The AREA, thanked the team for their work before outlining his thoughts on the next steps and asking for feedback from the audience.

The proposed next steps include:

  1. Creating an AREA Requirements Committee to own, manage and update the Enterprise benchmark requirements
  2. Committing to communicate the requirements to the wider AR ecosystem
  3. Creating ways for the wider ecosystem to provide feedback
  4. Creating processes and tools to ensure feedback is reviewed and that the Committee update them
  5. Creating further analysis and benchmarking activities

In summary, the event was a great success, as proven by the amazing feedback we received from the closing survey:

  • 100% of respondents said they would recommend the event to others
  • Anonymous feedback comments included:
  • “You’ll have double the attendees next time because people will realize that they should have been at this meeting”
  • “A Homerun”
  •  “Event was the first of its kind and it was impressive”.
  • “Wow! What a great event!”

If you are interested in joining the AREA, please contact [email protected] and keep an eye on theAREA.org for future updates




Scope AR and Caterpillar’s Cat Liveshare Remote Support Software

News was announced this week by Caterpillar Inc about the availability of their CAT LIVESHARE software platform, delivered in conjunction with AREA member Scope AR.  This software delivers the industry’s first Augmented Reality-based live video calling platform for members of the Cat dealer network to conduct real-time remote support, training and equipment maintenance.

According to the article hundreds of users across six Cat dealers have already starting using the software worldwide in the United States, South Africa, Australia, Denmark and Canada.

Scott Montgomerie, CEO and co-founder of Scope AR has said, “we are thrilled by the immediate response to and adoption of CAT LIVESHARE. When downtime of complex equipment can lead to millions of dollars in lost revenue and days of lost productivity on a job site, it’s imperative that expert knowledge can be shared with remote workers in real-time to help with repairing, troubleshooting a problem or conducting maintenance on equipment. Through the use of CAT LIVESHARE, companies can now ensure workers complete a procedure accurately every time, while also documenting the process for accountability, performance assessment and knowledge retention.” 

CAT LIVESHARE is based upon Scope AR’s Remote AR technology. The platform delivers an ‘unprecedented’ ability to save time and money by combining Augmented Reality with live video streaming, voice, 3D animation, annotation, screen sharing and white-boarding to simulate the effectiveness of having the expert looking over your shoulder guiding you on what to do step-by-step.

Caterpillar have over 160 dealers and millions of pieces of Cat equipment in use worldwide. This new platform, CAT LIVESHARE, is gaining significant adoption, with several operators and dealers having already recognized the potential for efficiency and cost gains.




Weekly Roundup of Market Reports Feb 10 2017

In this weeks’ news there have been many market reports. Firstly, released by Whattech a market report about the Augmented Reality and Virtual Reality apps global market forecast to 2022.

This report about 2017 Global Augmented Reality and Virtual Reality Apps Market Report is an in-depth research report based on the world’s major regional market conditions of the AR and VR apps market.

Main regions from this report:

  • North America
  • Europe
  • China
  • Japan
  • Southeast Asia
  • India

Key companies talked about in this market report include:

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom (AREA Member)
  • DAQRI (AREA Member)
  • Wikitude

The second report by Einnews talks about a new market report, the Augmented Reality Market Key Players, Industry, Overview, Supply and Consumption Analysis Worldwide to 2022. Some of the key topics talked about in this report include:

  • Augmented Reality
  • Digital Workflow
  • Smart Headset
  • Smart Glasses
  • Internet of Things
  • Shop-floor AR
  • Wearable Computer
  • Process Image

There is a long list of market participants including AREA members: APX Labs (now Upskills) Atheer, Augmate and DAQRI.

The last report this week by newsmakers talks about the Global Augmented Reality and Virtual Reality Healthcare Market. This market is expected to grow at a compound annual growth rate of 17.2% during the forecast period. Applications covered in this report include:

Fitness Management 
• Pharmacy benefit Management 
• Education 
• Diagnostics 
• Rehabilitation and Therapeutics 
• Medical Training 
• Pain Distraction 
• Surgical and Diagnostic Imaging 
• Patient Care Management 
• Virtual Reality Exposure Therapy (VRET) 
• Simulation 
• Other Applications

Products Covered: 
• Augmented Reality (AR) 
o AR Displays 
o AR Sensors 
o AR Input Devices 
o AR Semiconductor Components 
• Virtual Reality (VR) 
o VR Semiconductor Components 
o VR Devices 
o VR Sensors

Technology Covered: 
• Augmented Reality (AR) 
o Wearable AR System 
o Vision-based AR System 
o Mobile Device-based AR System 
o Spatial AR System