BOSTON, MA – NOVEMBER 24, 2025 – Today, Object Management Group® (OMG®) announced the latest edition of its Journal of Innovation (JoI) titled, Harnessing Generative AI for Innovation, Resilience, and Efficiency in Industries, exploring the evolving role of Generative AI (GenAI) in the industrial landscape.

“As industries worldwide embrace AI-driven transformation, we invited research and case studies highlighting the real-world impact of GenAI on operational strategies, workforce adaptation, and industry-specific challenges,” said Edy Liongosari, Chief Research Scientist at Accenture and Co-chair of OMG’s Thought Leadership Group. “The issue features a diverse collection of articles that delve into various aspects of GenAI, offering actionable insights and thought leadership.”

The issue features member-written articles on the following topics:

Generative AI for Automated Negotiation by NEC Corporation  – This paper explores the transformative potential of Generative AI in automated negotiation, particularly within business and industrial contexts.

Generative AI and Geospatial Data by LunateAI and IGnPower Inc. – The article explores how Generative AI is reshaping geospatial data, transforming Earth Observation and IoT sensor streams into socio‑economic datasets and actionable insights.

Cognitive Agent Frameworks for Autonomous Industrial Decision-Making: Practical Lessons and Implementation Safeguards by XMPro Inc. – This article examines architectural approaches for implementing cognitive agent frameworks in industrial settings, drawing on anonymized case studies from manufacturing, energy, and mining deployments.

Beyond AI Agents: Creating the Conditions for Breakthrough Intelligence by STEM-TEC LTD, Resurface Behavioural Health Ltd, and inloop.studio  – This paper explores the design of innovative processes that respect human psychology and tap into the wisdom stored in feelings, not just files.

JoI articles have covered diverse topics and themes, including security, industry digital transformation, data in the industrial internet, solutions at the digital edge, the role of IoT in enabling rapid response to COVID, industrial artificial intelligence, intelligent transportation, innovations in digital twins, smart cities, smart factories, trustworthiness, and many more. Download current and past editions of OMG’s JoI.

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Peter Cox, founder and CEO of UM Labs, commented, “Joining the AREA gives the company access to a broad spectrum of knowledge and expertise in all aspects of Virtual Reality. We plan to use this expertise to increase our understanding of the real-world challenges faced by both developers and end-users of AR and to ensure that our technology meets evolving security challenges, enabling the use of AR for all sectors, including those with elevated security requirements.”

“We’re excited to have UM Labs as a member of the AREA,” said Mark Sage, Executive Director of the AREA. “Their experience in the cybersecurity platform for real-time communications will be valuable to our members as we work to further the adoption of AR in enterprise settings.”

About UM Labs

UM Labs was founded to research the cybersecurity challenges of running real-time communication applications on IP networks. Building on many years of experience with general-purpose firewalls, email security, and web security, the company developed a security platform designed specifically for real-time communications. For AR, Unicus is deployed using a Core/Edge topology. Unicus Edge protects the end-user device and, working with Unicus Core, ensures end-to-end privacy, security, and integrity of transmitted data.

The Unicus platform is widely deployed in defense, government, communications service providers, and other networks, securing services ranging from connections to the global phone network to surveillance video and AR services. Visit https://www.um-labs.com/ for more information.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

ShapesXR is an enterprise-focused, collaborative design platform built to accelerate 3D prototyping and spatial design across organizations. Used by industry leaders such as Mayo Clinic, Mondelez, Chanel, and Microsoft, it enables cross-functional teams to rapidly ideate, iterate, and communicate spatial concepts, including VR training scenarios and AR remote assistance. By bridging the gap between design and development, ShapesXR helps enterprises reduce time-to-market, minimize costly misalignments, and align stakeholders more effectively around shared visions.

As part of our commitment to advancing enterprise AR, ShapesXR has joined the AREA . The AREA provides a highly curated network of AR experts, structured engagement opportunities through workshops and working groups, and a platform to exchange best practices in human-centered design and spatial computing. It also offers valuable visibility for our solutions among decision-makers and thought leaders, as well as access to a wide range of member-exclusive resources. Joining the AREA reinforces our focus on shaping the future of immersive collaboration for the enterprise sector.

“By joining the AREA, we aim to contribute to the advancement of enterprise AR by supporting the creation of high-quality spatial content. As a creative tool purpose-built for designing XR experiences, ShapesXR is committed to empowering teams to bring their ideas to life and shaping the standards for immersive collaboration across industries.”

“We are proud to announce ShapesXR as a member of the AREA,” said Mark Sage, executive director of AREA. “Their experience with enterprise-focused solutions for 3D prototyping and spatial design is an excellent addition to the AREA as we work on enterprise AR adoption.”

About ShapesXR

ShapesXR is an advanced, collaborative design platform that allows users to prototype products and experiences in 3D within minutes. Its core mission is to democratize 3D content creation, enabling designers, developers, and business stakeholders to ideate, prototype, and communicate in 3D-without requiring prior experience in game engines or coding. For more information, visit https://www.shapesxr.com/.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

The Augmented Reality for Enterprise Alliance (AREA) today announced that ShapesXR has joined the consortium.

ShapesXR is an enterprise-focused, collaborative design platform built to accelerate 3D prototyping and spatial design across organizations. Used by industry leaders such as Mayo Clinic, Mondelez, Chanel, and Microsoft, it enables cross-functional teams to rapidly ideate, iterate, and communicate spatial concepts, including VR training scenarios and AR remote assistance. By bridging the gap between design and development, ShapesXR helps enterprises reduce time-to-market, minimize costly misalignments, and align stakeholders more effectively around shared visions.

As part of our commitment to advancing enterprise AR, ShapesXR has joined the AREA . The AREA provides a highly curated network of AR experts, structured engagement opportunities through workshops and working groups, and a platform to exchange best practices in human-centered design and spatial computing. It also offers valuable visibility for our solutions among decision-makers and thought leaders, as well as access to a wide range of member-exclusive resources. Joining the AREA reinforces our focus on shaping the future of immersive collaboration for the enterprise sector.

“By joining the AREA, we aim to contribute to the advancement of enterprise AR by supporting the creation of high-quality spatial content. As a creative tool purpose-built for designing XR experiences, ShapesXR is committed to empowering teams to bring their ideas to life and shaping the standards for immersive collaboration across industries.”

“We are proud to announce ShapesXR as a member of the AREA,” said Mark Sage, executive director of AREA. “Their experience with enterprise-focused solutions for 3D prototyping and spatial design is an excellent addition to the AREA as we work on enterprise AR adoption.”

About ShapesXR

ShapesXR is an advanced, collaborative design platform that allows users to prototype products and experiences in 3D within minutes. Its core mission is to democratize 3D content creation, enabling designers, developers, and business stakeholders to ideate, prototype, and communicate in 3D-without requiring prior experience in game engines or coding. For more information, visit https://www.shapesxr.com/.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

“I’m excited to help grow the visibility of AREA’s valuable research and tools,  said Wood. “I’ll work with our members to create high-value content and thought leadership events, engaging with the broader AR ecosystem.”

“Troy Wood is a seasoned marketing professional with years of experience in AR,” said Mark Sage, AREA’s Executive Director. “Under his direction, AREA will continue to increase awareness and visibility of AR’s benefits for enterprises through targeted marketing campaigns, webinars, case studies, reports, and more.”

Troy worked for HTC VIVE, an AREA member company that offers immersive virtual and mixed reality experiences with VR headsets and glasses, leading Regional Marketing for the Americas and Global Partner Marketing for the past 10 years.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

By joining AREA, P&C Solution aims to collaborate with global leaders in the AR ecosystem, contribute to technical standards, and expand opportunities for interoperability and integration in industrial environments.

“We are excited to join the AREA and connect with AR innovators worldwide,” said Chiwon Choi, CEO of P&C Solution. “Through this membership, we hope to share insights from our real-world deployments, stay ahead of emerging trends, and strengthen partnerships that can accelerate enterprise adoption of AR technologies.”

“P&C Solution is a valued new member of the AREA,” said Mark Sage, AREA Executive Director. “Their experience deploying AR glasses and XR simulators in mission-critical enterprise and defense industries will help us further the adoption of enterprise AR and XR solutions across many industries.”

About P&C Solution

Since its inception in 2015, P&C Solution has evolved into a leading XR glasses company in Korea. We launched our first XR Glasses in 2018, driven by the development of XR Simulator at an early stage. We have since conducted continuous research and investment, as a consequence of which we launched the XR Glasses business in earnest in 2020. We are currently focusing our R&D efforts on the metaverse platform applicable to XR Glasses.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

AMPP joined AREA to help integrate augmented reality (AR) technologies into its core markets, where immersive, real-time tools are poised to transform workforce training, asset lifecycle management, and field operations. With decades of experience developing global standards, certifications, and professional education, AMPP is uniquely positioned to shape and adopt AR applications that enhance operational efficiency, safety, and sustainability.

“Joining AREA allows AMPP to collaborate with a global network of innovators and enterprise leaders who are unlocking the potential of augmented reality,” said Jennifer Rogers, Senior Director of Education at AMPP. “AR is a transformational tool that can elevate our industries by improving training outcomes, reducing downtime, and enhancing infrastructure resilience. Through AREA, we’re eager to help shape the future of AR-enabled standards and share insights that support safer, smarter, and more sustainable operations.”

By partnering with AREA, AMPP adds its voice to a growing ecosystem of technology developers and enterprise adopters committed to advancing practical, scalable AR solutions. The collaboration supports AMPP’s ongoing efforts to integrate emerging technologies that improve the performance and longevity of critical infrastructure worldwide.

“We’re excited to welcome AMPP to the AREA community. As a materials protection and performance leader, AMPP’s expertise aligns perfectly with our mission to advance enterprise AR adoption,” said Mark Sage, Executive Director of AREA. “Their insights will be invaluable in driving safety, efficiency, and quality across industries. AMPP’s membership strengthens our alliance and highlights the growing recognition of AR’s transformative potential. We look forward to collaborating with AMPP to shape the future of enterprise AR.”

About the Association for Materials Protection and Performance (AMPP)
The Association for Materials Protection and Performance (AMPP) is a global leader dedicated to protecting assets and enhancing the performance of industrial and natural materials. Established in 2021, AMPP brings together nearly 150 years of combined expertise from legacy organizations to advance solutions that enhance safety, security, and sustainability across industries. Serving more than 36,000 members in over 150 countries, AMPP is the largest organization of its kind, providing innovative standards, certifications, training, and resources to its members. Headquartered in the United States with offices in Houston and Pittsburgh, AMPP also operates regional offices in Brazil, Canada, China, Dubai (training center), Malaysia, Saudi Arabia, and the United Kingdom. www.ampp.org 

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

“In an era of escalating cyber threats, businesses must adopt robust security strategies and cultivate a culture of trust to protect their reputation, strengthen stakeholder relationships, maintain a competitive edge, and achieve long-term success,” said Bassam Zarkout, VP at IGnPower and co-chair of OMG’s Thought Leadership Group. “This is especially critical in the industrial sector, where interconnected systems and digital technologies heighten vulnerabilities to cyberattacks and data breaches.”

The edition features a diverse collection of articles that delve into various aspects of security and trustworthiness, offering actionable insights and thought leadership on the following topics:

• Building Trust Through Empirical Verification of Software – Consortium for Software Information Quality (CISQ)
• Threat Modeling Method for Digital Twins based on Platform Stack Architectural Framework – Kaspersky
• Making the Case for Security: The missing capabilities in the current cybersecurity approaches – KDM Analytics
• Integrity & Transparency for Trustworthy Supply Chain Insights from Sustainability Regulations – MITRE –
• Digital Twins: Cross-Sector Data Risk Analysis and Legal Implications – Nishith Desai Associates
• Emerging Zero Trust Technologies: Human and Technology Journey – Northrup Grumman
• Building Trust in Innovation Practices – RTX Corporation
• Quantum Communications for Security and Quantum Computing – Toshiba and Safe Quantum Inc.

JoI articles have covered diverse topics and themes, including industry digital transformation, data in the industrial internet, solutions at the digital edge, the role of IoT in enabling rapid response to Covid, industrial artificial intelligence, intelligent transportation, innovations in digital twins, smart cities, smart factories, trustworthiness, and many more. Download current and past editions of OMG’s JoI.

About OMG
The Object Management Group® (OMG®) is an international, open membership, not-for-profit technology standards consortium with representation from government, industry and academia. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. Visit www.omg.org for more information.

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Note to editors: Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

Where many AR solutions aim to fill the user’s entire field of view, Amalgamated Vision takes a different path. Its lightweight display systems present critical information only when needed and just outside the standard line of sight—providing subtle, high-clarity visual cues that support real-time decision-making without visual clutter or cognitive overload.

“For more than a decade, we’ve questioned the dominant narrative about what AR should look like,” said CEO Adam Davis. “We’re building tools for people who need focus, not distraction—whether they’re servicing an aircraft on the tarmac or performing complicated medical tasks in remote, high-risk environments.”

Amalgamated Vision collaborates with U.S. defense and aerospace partners on cutting-edge use cases, including aircraft maintenance and remote medical guidance for future space missions.

“Joining AREA allows us to engage with a community that understands both the promise and the complexity of enterprise AR,” Davis added. “It’s the right forum for sharing our vision and connecting with like-minded partners who can help bring it to scale.”

“We are thrilled to have Amalgamated Vision as a member of the AREA,” said Mark Sage, Executive Director of AREA. “Their innovative approach to AR—delivering mission-critical data through unobtrusive, retinal-based displays—addresses a major challenge in high-risk enterprise environments. Their work across defense, aerospace, and medical sectors exemplifies the forward-thinking use cases that help drive the industry forward.”

About Amalgamated Vision

Amalgamated Vision is a forward-thinking technology company dedicated to developing groundbreaking micro-projector optical devices for visual augmentation. With a team of experts in laser optics, micro-electrical-mechanical systems, and human-digital interface, the startup is at the forefront of innovation in personal, portable, wearable displays. For more information, visit www.amalgamatedvison.com or contact Paula Katkin, Chief of Marketing, at [email protected]

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

“As AR gains traction across industries, enterprises seek more accessible ways to create and deploy immersive experiences. Traditional AR development often requires deep technical knowledge, costly resources, and lengthy timelines — barriers that have limited adoption-to-pilots, proofs-of-concept, and wider deployments,” said Mark Sage, Executive Director of the AREA. “Low-code and no-code platforms offer a practical and promising entry point for enterprises looking to adopt AR, especially for teams with limited technical resources.”

The report:

• Introduces the core concepts of low-code and no-code platforms and explains how they intersect with AR technologies.
• Maps the low-code and no-code to-full-code spectrum, helping organizations understand usability, customization, scalability, and security trade-offs.
• Provides industry case studies across manufacturing, healthcare, education, and marketing, demonstrating successful enterprise adoption.
• Offers a decision matrix to help organizations evaluate platform suitability for AR needs.
• Highlights both the opportunities and potential pitfalls of low-code and no-code solutions, such as superficial deployments, technical limitations, and long-term scalability concerns.

Download a summary of the Low-Code/No-Code Solutions for Enterprise AR research report. This complete and detailed report was prepared by AREA member Avrio Analytics, under contract with the AREA. Become an AREA member

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.