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Augmented Reality for Enterprise Alliance Announces its 10th Anniversary

Augmented Reality for Enterprise Alliance Announces its 10th Anniversary

“Innovation knows no bounds, and the AREA is proud to have been at the forefront of driving technological advancements and fostering collaboration within the AR ecosystem,” said Mark Sage, Executive Director of the AREA. “As we embark on the next chapter of our journey, we are excited to continue pushing the boundaries of what’s possible with AR and shaping the future of enterprise technology.”

Established in 2014, the AREA was born out of recognizing that AR held transformative potential for industries worldwide. With the mission to facilitate dialogue, share best practices, and advocate for AR adoption, the alliance united industry leaders, innovators, and experts to explore the vast possibilities of AR technology. Over the past decade, the AREA has achieved significant milestones:

  • Overcoming Barriers to Adoption: Collaboratively, our members have diligently identified, classified, and prioritized AR security, safety, and human factors risks, culminating in developing comprehensive risk reduction recommendations.
  • Collaborative Research Initiatives: The AREA has spearheaded groundbreaking research projects, fostering collaboration between industry stakeholders and academia to advance AR technologies and applications.
  • Knowledge Sharing and Education: Through workshops, webinars, and conferences, the AREA has served as a knowledge hub, equipping professionals with the insights and skills needed to harness the full potential of AR in their respective fields.
  • Strategic Partnerships: The AREA has forged partnerships with leading technology companies, startups, and research institutions, driving innovation and accelerating the adoption of AR across diverse industries.

“We envision a future where AR seamlessly integrates into everyday workflows, unlocking new possibilities for productivity, efficiency, and creativity,” Sage added.

About the AR for Enterprise Alliance (AREA)

The AR for Enterprise Alliance (AREA) is the only global membership-funded alliance helping to accelerate the adoption of enterprise AR by supporting the growth of a comprehensive ecosystem. The AREA accelerates AR adoption by creating a comprehensive ecosystem for enterprises, providers, and research institutions. AREA is a program of Object Management Group® (OMG®). For more information, visit the AREA website.

Object Management Group and OMG are registered trademarks of the Object Management Group. For a listing of all OMG trademarks, visit https://www.omg.org/legal/tm_list.htm. All other trademarks are the property of their respective owners.

 




RealWear Launches Cloud Offering

RealWear Cloud is a new multi-purpose software offering for IT and business operations. Through the new dashboard, IT and Business Operations can remotely and securely streamline control of their RealWear device fleet. As companies grow their fleet of RealWear devices, RealWear Cloud allows for convenient low-touch, over-the-air firmware updates, keeping the devices secure and company data protected. Working alongside organizations’ existing EMM or MDM software such as Microsoft Endpoint Manager (InTune), the offering further provides teams more real-time data and metrics to optimize operational efficiency. RealWear Cloud complements existing EMM/MDM solutions and enables device-specific control and configuration capabilities. Also, it is the only way to gain trusted and secure access to certified third-party apps designed for our product portfolio.

In addition, RealWear is introducing RealWear Cloud Assistance as part of the offering.  RealWear Cloud Assistance provides real-time remote technical support and troubleshooting to frontline workers to quickly identify, diagnose and fix device issues. Reducing device downtime through remote troubleshooting will have a growing impact on company bottom lines. According to VDC research, individual incidences of device failure result in 72 minutes of lost or disrupted productivity for frontline workers. Remote support, firmware updates, and data analytics will not only increase productivity but will be necessary as businesses face ongoing talent shortages, the scarcity of which Gartner notes was exacerbated in 2021.

“As a deployment of RealWear devices grows across sites and countries, it’s critical that we provide great IT tools and real-time metrics for those ultimately responsible for the successful deployment of the devices in the field,” said Andrew Chrostowski, Chairman and CEO of RealWear. “We’re capturing data that will drive better decisions. It’s exciting to see RealWear transitioning from a device-centric company to a platform solution company with the introduction of our first software-as-a-service (SaaS) offering.”

RealWear’s previous lightweight device management tool, will transition to RealWear Cloud. Current Cloud customers will automatically be enrolled in the Basic plan.

“Wearable technologies are becoming more and more mainstream in the enterprise, and making deployments simple and frictionless is one of our key goals,” continued Chrostowski. “Wearables are no longer viewed as a novelty but are now trusted by enterprises to bring value and solve real-world problems.”

About RealWear

As the pioneer of assisted reality wearable solutions, RealWear® works to engage, empower, and elevate the modern frontline industrial worker to perform work tasks more safely, efficiently, and precisely. Supporting over 65,000 devices, RealWear gives workers real-time access to information and expertise while keeping their hands and field of view free for work. Headquartered in Vancouver, Washington and used by 41 of the Fortune 100 companies, RealWear is field-proven in a wide range of industries with thousands of world-class customers, including Shell, Goodyear, Mars, Colgate-Palmolive, and BMW.




Taqtile Completes AR Programme for IAG Airports

Manifest, AR Remote Guidance

The AR technology firm provided direct onboarding during a trial with British Airways, which introduced Taqtile’s products to onsite workers.

Dirck Schou, the CEO of Taqtile, added,

“This unique accelerator program has been a great way to introduce airlines to cutting-edge technologies like Manifest which can help them improve the performance of technicians and engineers immediately”

Additionally, the 10-week programme taught staff how to utilize the Manifest platform. Taqtile’s service operates on spatial devices such as Magic Leap and Microsft’s Hololens 2; the product also works across multiple devices, including tablets and smartphones.

An onsite worker can access guidance resources such as digital manuals, video guides, holograms, and 3D models, all presented as detailed AR visualizations. Manifest displays digital resources in the field of view (FoV) of a worker’s headset, and the wearer can navigate a spatial interface hands-free.

Schou continued, stating,

“Through demonstrations of our AR-enabled work instruction platform over the 10-week program, airline industry leaders have gained a better understanding of the tangible benefits Manifest is capable of delivering”

For frontline airport staff, Taqtile’s solution helps workers learn invaluable company-centric knowledge and enhance their efficiency when performing maintenance tasks.

Taqtile explained how airports could leverage its Manifest solution by dispersed teams providing live guidance from an operations centre to frontline employees.

Manifest supports several file types, including photos, videos, real-time 3D (RT3D) content, computer-aided designs, and PDFs. Taqtile recently teamed up with Microsoft this month to integrate the Azure Remote Rendering platform into Manifest.

The move enables firms to perform large-scale onboarding, training, and operational duties with increased efficiency and engagement. Taqtile and Microsoft achieve this by integrating Azure-powered streaming to enhance RT3D content distribution across Manifest-ready devices.




Magic Leap 2 – Pricing Released


Magic Leap 2 Base

$3,299 (US only)

Magic Leap 2 Base targets professionals and developers that wish to access one of the most advanced augmented reality devices available. Use in full commercial deployments and production environments is permitted. The device starts at an MSRP $3,299 USD (US only) and includes a 1-year limited warranty.


Magic Leap 2 Developer Pro

$4,099 (US only)

Magic Leap 2 Developer Pro provides access to developer tools, sample projects, enterprise-grade features, and monthly early releases for development and test purposes. Recommended only for internal use in the development and testing of applications. Use in full commercial deployments and production environments is not permitted. Magic Leap 2 Developer Pro will start at an MSRP $4,099 USD (US only) and includes a 1-year limited warranty.


Magic Leap 2 Enterprise

$4,999 (US only)

Magic Leap 2 Enterprise is targeted for environments that require flexible, large scale IT deployments and robust enterprise features. This tier includes quarterly software releases fully manageable via enterprise UEM/MDM solutions. Use in fully commercial deployments and production environments is permitted. Magic Leap 2 Enterprise comes with 2 years of access to enterprise features and updates and will start at an MSRP $4,999 USD (US only) and includes an extended 2-year limited warranty.

Most Immersive

Magic Leap 2 is the most immersive AR device on the market. It features industry leading optics with up to 70° diagonal FOV; the world’s first dynamic dimming capability; and powerful computing in a lightweight ergonomic design to elevate enterprise AR solutions.

Built for Enterprise

Magic Leap 2 delivers a full array of capabilities and features that enable rapid and secure enterprise deployment. With platform-level support for complete cloud autonomy, data privacy, and device management through leading MDM providers, Magic Leap 2 offers the security and flexibility that businesses demand.

Empowering Developers

Magic Leap 2’s open platform provides choice and ease-of-use with our AOSP-based OS and support for leading open software standards, including OpenGL and Vulkan, with OpenXR and WebXR coming in 2H 2022. Our platform also supports your choice of engines and tools and is cloud agnostic. Magic Leap 2’s robust developer portal provides the resources and tools needed to learn, build, and publish innovative solutions.




Vuforia Engine 10.8

Key updates in this release:

  • Advanced Model Target Improvements: Training times for Advanced Model Targets have been optimized and now depend on the number and size of views. Recognition performance for advanced, close-up views has also been improved.
  • Area Target Improvements:
    • The target’s occlusion mesh is now exposed in the C API which allows native apps to render occluded virtual content in combination with Area Targets as you move through the space.
    • Textured authoring models are now created by the Area Target Creator app and the Area Target Capture API providing an improved authoring experience in Unity. These scans can be loaded into the Area Target Generator for clean-up and post-processing.
    • Area Target tracking data is now compressed and takes up to 60% less space.
  • Unity Area Target Clipping: Area Target previews in the Unity Editor can be clipped based on height, for faster previewing and better visibility of the scanned space during app development.
  • Engine Developer Portal (EDP) Self-Service OAuth UI: OAuth Engine credentials can now be managed from the EDP, eliminating the need for the command line.
  • Notices
    • High Sensor-Rate Permission: Due to new Android permission requirements, developers should add the “high sensor rate” permission to all native Vuforia Engine apps running on Android 12+ for all releases, otherwise VISLAM may not work. Read more about VISLAM tracking here.
    • Permission Handling: The Vuforia Engine behavior of triggering OS-specific user permission requests at runtime is deprecated in 10.8 and will be removed in an upcoming release.  All native apps should be updated to manage permissions themselves. The 10.8 sample apps share best practices for this.



Magic Leap and NavVis Announce Strategic Partnership to Enable 3D Mapping and Digital Twin Solutions in the Enterprise

Combining Magic Leap’s advanced spatial computing platform with NavVis’s mobile mapping systems and spatial data platform, the two companies aim to enhance the use of AR applications across key industries, including automotive, manufacturing, retail and the public sector.

As part of this strategic partnership, NavVis will bring its NavVis VLX mobile mapping system and NavVis IVION Enterprise spatial data platform to Magic Leap’s new and existing enterprise customers with an initial focus on manufacturing. Magic Leap customers will be able to leverage NavVis’s expansive visualization capabilities to generate photorealistic, accurate digital twins of their facilities at unprecedented speed and scale.

The market opportunity for digital twins and other forms of advanced visualization is significant – with demonstrated potential to transform the world of work as we know it. While attention around the potential of the metaverse has put a greater focus on all types of mixed reality technology, AR represents an immediate opportunity for businesses to enhance productivity and improve operational efficiency. Magic Leap’s open, interoperable platform will also enable the metaverse to scale for enterprise applications.

While the Magic Leap 2 platform offers cutting-edge scanning and localization capabilities in real-time on the device itself, NavVis’s technology will allow Magic Leap customers to pre-map and deploy digital twins in large, complex settings that can cover up to millions of square feet – including but not limited to warehouses, retail stores, offices and factories – for a variety of use cases, such as remote training, assistance and collaboration. Such applications will enable companies to reduce operational costs, enhance overall efficiency and democratize the manufacturing workforce of tomorrow.

“We are seeing significant demand for digital twin solutions from our enterprise customer base and are thrilled to partner with NavVis to make our shared vision for large-scale AR applications a reality,” said Peggy Johnson, CEO of Magic Leap. “Coupled with our Magic Leap 2 platform, NavVis’s advanced visualization capabilities will enable high-quality, large-scale and novel AR experiences that business users demand.”

The NavVis partnership is an essential component of Magic Leap’s strategy to cultivate an ecosystem of best-in-class technology partners that will deliver on the promise of enterprise AR, leveraging Magic Leap 2’s powerful, open platform. With a global customer base of more than 400 companies, including the likes of BMW, Volkswagen, Siemens and Audi, NavVis has a proven track record of delivering immediate and long-term value to enterprises looking to modernize their operations.

“Enterprise AR solutions for larger-scale activations will open the door for greater innovation in the workplace,” said Dr. Felix Reinshagen, CEO and co-founder of NavVis. “Our own experience shows that 3D mapping and digital twins are a fundamental foundation for large-scale persistent AR applications. We’re experiencing strong demand across many verticals with industrial manufacturing as a clear front runner. Magic Leap is a world leader in delivering impactful, innovative experiences in these verticals, and we are excited to collaborate with the company to advance this mission and further enable the future of work.”

About Magic Leap

Magic Leap, Inc.’s technology is designed to amplify human potential by delivering the most immersive Augmented Reality (AR) platform, so people can intuitively see, hear, and touch digital content in the physical world. Through the use of our advanced, enterprise-grade AR technologies, products, platforms, and services, we deliver innovative businesses a powerful tool for transformation.

Magic Leap, Inc. was founded in 2010, is proudly headquartered in South Florida, with eight additional offices across the globe.

About NavVis

Bridging the gap between the physical and digital world, NavVis enables service providers and enterprises to capture and share the built environment as photorealistic digital twins. Their SLAM-based mobile mapping systems generate high-quality data with survey-grade accuracy at speed and scale. And with their digital factory solutions, users are equipped to make better operational decisions, boost productivity, streamline business processes, and improve profitability. Based in Munich, Germany, with offices in the United States and China, NavVis has customers worldwide in the surveying, AEC, and manufacturing industries.




Blippar brings AR content creation and collaboration to Microsoft Teams

LONDON, UK – 14 June 2022 – Blippar, one of the leading technology and content platforms specializing in augmented reality (AR), has announced the integration of Blippbuilder, its no-code AR creation tool, into Microsoft Teams.

Blippbuilder, the company’s no-code AR platform, is the first of its type to combine drag and drop-based functionality with SLAM, allowing creators at any level to build realistic, immersive AR experiences. Absolute beginners can drop objects into a project, which when published will stay firmly in place using Blippar’s proprietary surface detection. These experiences will serve as the foundation of the interactive content that will make up the metaverse.

Blippbuilder includes access to tutorials and best practice guides to familiarise users with AR creation, taking them from concept to content. Experiences are built to be engaged with via browser – known as WebAR – removing the friction of, and reliance on dedicated apps or hardware. WebAR experiences can be accessed through a wide range of platforms, including Facebook, Snapchat, TikTok, WeChat, WhatsApp, alongside conventional web and mobile browsers.

Teams users can integrate Blippbuilder directly into their existing workflow. Designed with creators and collaborators in mind, whether they be product managers, designers, creative agencies, clients, or colleagues, organisations can be united in their approach and implementation – all within Teams. The functionality of adaptive cards, single sign-on, and notifications, alongside real-time feedback and approvals,  provides immediate transparency and seamless integration from inception to distribution. The addition of tooltips, support features, and starter projects also allows teams to begin creating straightaway.

“The existing process for creating and publishing AR for businesses, agencies, and brands is splintered. Companies are forced to use multiple tools and services to support collaboration, feedback, reviews, updates, approvals, and finalization of projects,” said Faisal Galaria, CEO at Blippar. “By introducing Blippbuilder to Microsoft Teams, workstreams including team channels and group chats, we’re making it easier than ever before for people to collaborate, create and share amazing AR experiences with our partners at Teams”.

Utilizing the powerful storytelling and immersive capabilities of AR, everyday topics, objects, and content, from packaging, virtual products, adverts, and e-commerce, to clothing and artworks, can be ‘digitally activated’ and transformed into creative, engaging, and interactive three-dimensional opportunities.

Real-life examples include:

  •  Bring educational content to life, enabling collaborative, immersive learning
  •  Visualise and discuss architectural models and plans with clients
  •  Allowing product try-ons and 3D visualization in e-commerce stores
  •  Create immersive onboarding and training content
  •  Present and discuss interior design and event ideas
  •  Bring print media and product packaging to life
  •  Artists and illustrations can redefine the meaning of three-dimensional artworks

In today’s environment of increasingly sophisticated user experiences, customers are looking to move their technologies forward efficiently and collaboratively. Having access to a comprehensive AR creation platform is a feature that will keep Microsoft Teams users at the forefront of their industries. Blippbuilder in Teams is the type of solution that will help customers improve the quality and efficiency of their AR building process.

Blippar also offers a developer creation tool, its WebAR SDK. While Blippbuilder for Teams is designed to be an accessible and time-efficient entry point for millions of new users, following this validation of AR, organisations can progress to building experiences with Blippar’s SDK. The enterprise platform boasts the most advanced implementation of SLAM and marker tracking, alongside integrations with the key 3D frameworks, including A-Frame, PlayCanvas, and Babylon.js.




Factory layout Experience – Theorem Solutions

Optimize designs in immersive XR

The Factory Layout Experience enables a planning or layout engineer, working independently or with a group of colleagues, locally or in remote locations, to optimize Factory layouts through the immersive experience of eXtended Reality (XR) technologies. Seeing your data at full scale, in context, instantly enables you to see the clashes, access issues and missing items which a CAD screen cannot show.

On the shop floor there are literally 1000’s of pieces of equipment- much of it bought in and designed externally. Building designs may only exist as scans or in architectural CAD systems, and robot cells may be designed in specialist CAD systems. There will be libraries of hand tools, storage racks and stillage equipment designed in a range of CAD systems, and product data designed in house in mechanical CAD. To understand the factory and assess changes, all of that has to be put together to get a full picture of where a new line, robot cell or work station will fit.

A catalogue of 3D resources can leverage 2D Factory layouts by being snapped to these layouts to quickly realize a rich 3D layout. Advanced positioning makes it very easy to move, snap and align 3D data. Widely used plant and equipment is readily available, there is no need to design it from scratch for every new layout. Simplified layout tools enable you to position, align and snap layout objects quickly, which can be used by none CAD experts, enabling all stakeholders to be involved in the process, improving communication.

Testing Design and Operational Factors

Human centred operations can be analysed using mannequins that can be switched to match different characteristics. You can test design and operational aspects of a variety of human factors, to determine reachability, access and injury risk situations, ensuring compliance with safety and ergonomic standards.

It enables companies to avoid costly layout redesign by enabling all parties involved to review the layout collaboratively, make or recommend changes, and capture those decisions for later review by staff who could not attend the session.




Rokid displayed their AR glasses to AWE 2022

Liang Guan, General Manager at Rokid, enthusiastically stated:
“Numerous top-tech companies currently explore AR, XR, or the metaverse. As early as 2016, Rokid has been proactively expanding our AR product pipeline across leading technological areas of optics, chips, smart voice, and visual image. Today, we have X-Craft deployed in over 70 regions and Air Pro has been widely used in 60+ museums around the world. Moving forward, Rokid will keep delivering real value to enterprises through its line of AR products.”

Rokid products empower the frontline workforce, providing real-time analysis, views, and documents to the control center. Many media and participants were surprised after trying Rokid products. Saying that the various control modes provided by Rokid AR glasses are very convenient for users to operate and can effectively improve work efficiency.

Rokid X-Craft, demonstrated live at the AWE 2022, has officially received ATEX Zone 1 certification from TUV Rheinland Group. Becoming the world’s first explosion-proof, waterproof, dustproof, 5G, and GPS-supported XR device. This is not only a great advance in AR and 5G technology but also a breakthrough in AR explosion-proof applications in the industrial field. Many users at the event said after the trial that safety headsets are comfortable to wear and are highly competitive products in the market. It not only effectively ensures the safety of front-end staff, but also helps oil and gas fields increase production capacity.

Rokid Air Pro, a powerful binocular AR glasses, features voice control to help you enjoy a wide variety of media including games, movies, and augmented reality experiences. Rokid Glass 2, provided real-time analysis, views, and documents to the control center, and successfully improved traffic management and prevention to ensure the long- term stability of the city.

 

 




AREA ED Explores Immersive Technologies on Mouser Podcast

What does the term “Immersive Technologies” encompass? And how are these technologies evolving to solve more and more business needs? Mouser Electronics’ The Tech Between Us podcast took up these questions – and more – recently when host Raymond Yin spoke with AREA Executive Director Mark Sage.

 

Mark and Raymond take a closer look at everything from remote assistance and guidance to digital twins and remote collaboration. Immerse yourself in this lively discussion. Listen here.