By expanding into the US, the Augmented and Virtual Reality (XR) specialist will increase its proximity to existing local customers and partners and expand its customer base in the United States. Holo-Light already serves a steadily growing number of companies in the US, including BMW Group, Procter&Gamble, Denso and a number of leading aerospace companies.

Chief Executive Officer Florian Haspinger said, „We’re creating a game changer for the Industrial Metaverse: a streaming service for XR applications with an intuitive user experience, compelling 3D experiences and globally available immersive content. The United States is one of the world’s leading markets in Augmented and Virtual Reality, so this expansion is an important milestone for Holo-Light.

“The company’s XRnow streaming-as-a-service ecosystem brings the power of the cloud to mobile XR devices – combining endless computing power and smart orchestration of resources with high scalability. Hosting, running and streaming AR/VR applications from the cloud allows users to access high-polygon, complex 3D content at any time, regardless of location.

“We already serve more than 100 customers worldwide. Now, we´re using the capital from our recent funding round to further expand our business, relationships and competitive advantage globally. The Durham office puts us right in the heart of the Triangle, in close proximity to companies such as Lenovo, Epic Games, and Google,“ said Helmut Gulde, Chief Corporate Development Officer.

In the future, in addition to the Durham location, the company plans to open an office on the West Coast of the United States.

Last December, Holo-Light closed its largest-ever financing round of $6,3 million with EnBW New Ventures, Future Energy Ventures and Bayern Kapital. With XRnow, the young company has combined its two in-house products: the remote rendering software component ISAR SDK and the XR application AR3S for collaborative work on 3D CAD models. Holo-Light is aiming for a Series B financing round with international investors within the next 12 months.

As manufacturing and industrial companies continue to deal with ever-growing demands from their customers, the need for innovative technology in the industry is greater than ever. Capable of assisting with everything with crucial training initiatives to faster prototyping, extended reality represents a phenomenal opportunity for brands in the industrial sector.

Already, we’ve begun to see a number of leading companies experimenting with new opportunities in the XR space. Whether it’s bringing teams together in virtual reality to create and interact with digital twins or products, or supporting collaboration through augmented reality, there are no shortage of options out there.

Today, we’re going to be sharing just a few insightful stories from innovators in the XR landscape working with manufacturing and industrial brands.

Microsoft and Airbus

Innovator in the aerospace technology and manufacturing landscape, partnered with Microsoft on their journey into the extended reality landscape. The pioneering company wanted to transform traditional industrial processes involved with the creation of commercial and military aircraft, launch and satellite vehicles through mixed reality.

Using Microsoft’s Azure MR environment and HoloLens 2, Airbus has been able to successfully accelerate and enhance the design of aircrafts, while improving the functionality and safety of the team. Intelligent solutions like Azure Remote Rendering even allows the company to bring team members together for a higher level of collaboration in a mixed reality environment, without compromising on safety and security.

Holo-Light and Thyssenkrupp Marine Systems

In the manufacturing and industrial landscape, the measurement and quality control aspects of dealing with various components can often be a time-consuming process, particularly for companies building submarines. Fortunately, the Thyssenkrupp Marine Systems company discovered a new way to enhance the performance of their teams through augmented reality, with Holo-Light.

The solution from Holo-light gives the Marine manufacturing brand the opportunity to tap into a comprehensive AR package consisting of all the software and hardware required to perform ultra-precise work in an AR environment. According to the case study produced by Holo-Light the new work process is now significantly more streamlined and convenient for the engineers.

Kognitiv Spark and Surepoint

The Surepoint Group, an industrial contractor specializing in construction, manufacturing electrical and instrumentation services, operates in various sectors across the globe. Surepoint has field locations throughout the US and Canada, as well as offering services to client sites on a broader scale. To deliver consistently exceptional support and speed in this space, the Surepoint team decided it was time to upgrade its solution with RemoteSpark.

The RemoteSpark mixed reality remote worker support tool allows subject matter experts and field workers to collaborate and connect securely through an AV connection. Experts can make annotations in the field of view of engineers, share files, and even create animated 3D holograms. All of these tools allow workers to resolve issues faster, while keeping technology hands-free.

RealWear and Total

Total, a leading energy company producing and marketing all manner of fuels, natural gas and low-carbon electricity services across more than 130 countries, engaged with the RealWear team on their strategy for industrial digital transformation. In the past, when complex equipment required repairs or maintenance, Total had to slow its operations to a halt to bring in specialist experts.

Now, RealWear headsets with Microsoft Teams access allow Total to connect their onsite workers to subject matter experts wherever they are, for faster equipment diagnostics and repairs. The result is eliminated travel costs for visiting experts, improved collaboration for multiple teams, and better equipment maintenance and repair times.

Taqtile and PBC Linear

PBC Linear, a company committed to making linear motion products, decided to work with Taqtile when they discovered new opportunities for digital transformation in their business. For PBC Linear, Taqtile presented an opportunity to create comprehensive training and instruction experiences for manufacturing staff who needed help getting to know difficult pieces of machinery.

The Manifest AR technology from Taqtile allows the company to capture the specific knowledge and machine instructions from seasoned employees to guide newer members of staff in the industry. The result is an 80% reduction int raining time and a significant reduction in the number of errors made within the manufacturing space.

Varjo and Tenstar

Varjo, a market leader in extended reality solutions for the modern landscape, recently partnered with Tenstar to help teach manufacturing and industrial professionals how to use various pieces of heavy machinery in real-life situations. The immersive virtual reality training experience helps professionals to gain new skills at a rapid pace, without putting them at risk.

According to Varjo’s case study, the solution means that customers can now spend up to 90% less compared to real-machine training, and trainees can repeat tasks more often, leading to fewer accidents and more experiences. Trainees also get to practice in real-life scenarios that would be dangerous to access in the real world.

Unity and the Manufacturing Technology Center

The Manufacturing Technology Center, or MTC is a research and technology organisation belonging to the High Value Manufacturing Catapult. The company has an impact on a number of industrial sectors worldwide, and like many manufacturing groups, is reliant on rapid transformation to stay ahead of the competition.

With Unity’s help, the MTC was able to find cutting-edge solutions for creating high-value manufacturing firm blueprints using innovative real-time 3D projects. The Unity landscape meant MTC could eliminate a host of common project roadblocks, with issue resolution of 24 hours or less.

At the same time, the company also enhanced the product design and development process for clients and opened doors for better collaboration among internal teams.

Matterport and SEACOMP

A company committed to supplying manufacturing solutions for customers across the industrial, consumer goods, and medicals industry, SEACOMP has a huge presence worldwide. Unfortunately, during the pandemic, the company’s employees were no longer able to visit customers and show clients or prospects product demos.

With Matterport, the company was able to create new digital twins of their offices and manufacturing equipment into a digital world. This means SEACOMP can now give prospects and clients a full 3D walkthrough of the factor’s equipment without the time, costs, and risks of travel.

With Manifest, an organization’s frontline workers have instant access to work-instruction content ranging from digitized manuals, step-by-step videos, and detailed holograms, enabling them to complete complex tasks more efficiently, more accurately, and more safely.

At the lab, visitors will be able to interact with these advanced functions, as a well as Manifest’s unique remote-assistance capabilities. For example, deskless workers requiring additional support can connect with a company’s most experienced technicians and trainers anywhere, anytime. With real-time guidance via the Manifest AR environment, including see-what-I-see video, company experts can remotely facilitate problem solving.

“The Oracle Industry Lab provides an unparalleled opportunity to collaborate with enterprise customers and explore new use cases and implementation scenarios for Manifest,” explained Joe Clukey, VP of sales and strategic partnerships, Taqtile.

“Leveraging the power of the Manifest system with proven benefits of Oracle Database technology will deliver advanced functionality to our customers, such as the creation of work order systems that seamlessly sync between technicians in the field and headquarters.”

The 30,000-square-foot Oracle Industry Lab brings customers, technology partners, and the entire Oracle portfolio of solutions and decades of deep industry expertise together to incubate and demonstrate new solutions across industries. Supported by Verizon 5G Ultra Wideband, the Oracle Industry Lab will first focus on use cases in utilities, construction and engineering, communications, and manufacturing.

“Many industries are at a crossroads as they look to navigate increasing regulatory, environmental, and customer-driven demands,” said Burcin Kaplanoglu, vice president, Oracle Industry Labs. “We built the Chicago lab to bring together leading innovators like Taqtile so we can jointly help customers shape bold ideas into powerful solutions that improve productivity, operational intelligence, and sustainability.”

From comprehensive VR environments where people can work together remotely over digital twins of products, to AR solutions which allow professionals to access expertise on the move, there’s something for everyone.

Of course, in the industrial and manufacturing landscape, there are specific requirements to consider when choosing an XR vendor.

Some spaces require headsets to be more durable or capable of withstanding dangerous environments or conditions. Some industrial companies also need their technology to work easily in low-bandwidth environments.

Today, we’re looking at some of the XR vendors delivering the kind of custom experiences industrial and manufacturing leaders need.

Kognitiv Spark

A leader in augmented reality tools for industrial remote support, Kognitiv Spark is the company behind RemoteSpark. The intelligent AR ecosystem provides manufacturing and industrial companies with access to a low-bandwidth and highly secure mixed reality platform, perfect for environments where an excellent internet connection isn’t always available.

RemoteSpark and Kognitiv Spark allow industrial companies to empower their teams whether they’re on the production floor or in the field. The company works with everything from Industrial brands to Aerospace and Defence companies worldwide.

RealWear

Bringing the power of hands-free information to manufacturing and industrial companies, RealWear’s solutions are leading the way to a new age of innovation.

Assisted Reality solutions from RealWear make it quick and simple for users in a business environment to access the information they need to make better decisions in the workplace.

RealWear’s tools are designed with the unique requirements of industrial environments in mind, giving all the power of a wireless Android tablet to employees in the form of smart glasses with access to multi-media files, collaboration tools, and more.

Holo-Light

An innovator in the XR space, Holo-Light is building an all-in-one environment where users can easily host and stream any XR application on a range of high-performing mobile devices. The ecosystem supports everything from powerful processing speeds to global availability of AR and VR experiences built for the industrial space.

With Holo-Light, companies can gain access to all the technology they need for endless processing power and high security. Flexible infrastructure and reduced development costs have earned Holo-Light the attention of many leading brands already, like BMW and Danfoss.

Microsoft

Leaders in the world of mixed reality, Microsoft is changing the way we look at manufacturing forever. With Microsoft Mixed Reality software and headsets like the HoloLens 2, companies in the industrial landscape can rapidly transform their workforce, building more agile and collaborative factories, and improving the speed to market for new products.

According to Microsoft, manufacturers can improve revenue by up to 5% with the power of mixed reality, and save an average of 75% on training time when bringing new people into the staff mix. With HoloLens, companies can easily provide their team members with access to subject matter experts and support wherever they are, while ensuring they remain hands-free with their technology.

Taqtile

Taqtile is a leader in the extended reality space for employees on the move. With this innovative company, brands can access a more immersive environment for harnessing information in the industrial landscape and sharing it on a better scale. Tools like the Manifest platform ensure companies can distribute information to deskless and virtual workers wherever they are.

With Taqtile, brands can build more effective training environments for new members of staff, but they can also provide existing team members with more support as they work.

The technology supports real-time streaming of crucial information and guidance from experienced technicians and subject-matter experts anywhere.

Varjo

Offering a range of ways for industrial and manufacturing companies to embrace the world of extended reality, Varjo can support both mixed reality and virtual reality case studies.

With mixed reality, employees in a manufacturing company can leverage real-time guidance, annotations and information from subject matter experts when they’re working in the field or remotely.

With virtual reality, companies can bring entire teams of innovators together to work cohesively on digital twin products, design new ideas, and accelerate the go-to-market process. Varjo’s ease of use combined with the flexibility of the technology makes it an excellent pick for a lot of brands.

Lenovo

Lenovo has stood ahead in the technology landscape for a number of years, providing a wide range of innovative tools and cutting-edge devices to all kinds of industries. In the manufacturing and industrial landscape, companies can now access Lenovo’s extended reality innovations to enhance productivity and enable collaboration on a new scale.

Lenovo is unique in the XR market in its ability to offer technology for virtually all kinds of employees in the industrial space, from developers and product designers to production engineers and testing engineers. If you’re looking for technology to empower your entire workforce, Lenovo has you covered.

Arvizio

Committed to building augmented and mixed reality experiences specifically for enterprise environments, Arvizio is a market leader in the industrial space.

The company offers highly scalable and customizable augmented and mixed reality technologies to help with everything from training, to helping employees accomplish more when they’re on the job.

The Immersive 3D enterprise technology from Arvizio can integrate with a wide range of tools and empower business leaders to create a range of training and upskilling experiences for business leaders. If you’re hoping to bring more of the digital world into the real world in manufacturing, Arvizio could be the right partner.

Matterport

A leader in 3D technology, Matterport is ideal for companies who want to provide virtual tours and experiences to both manufacturing clients, and members of staff. In the industrial environment, Matterport’s solutions can allow business leaders to design and implement digital twins of their facilities for other professionals to explore at a distance.

The Matterport environment is perfect for building engagement, whether you’re trying to train and onboard a new member of staff, or you’re looking for a way to build trust with a prospect.

Augmented reality is a key connection to the Metaverse era. To meet the specific needs of a new Metaverse generation, Rokid actively enhances the ability of backend computing power. In terms of the agreement, Rokid will create an all-inclusive customized design, verification, and testing solution based on ARM China’s core power XPU intelligent data-stream convergence computing platform, optimizing related software and algorithms.

Mr. Misa Zhu, CEO of Rokid enthusiastically stated: “The evolution of AR glasses is determined by the support of core components and ecosystems, including optics and chips.

Different from the computer and mobile phone chips, AR chips have a higher requirement for computing power and involve high deployment costs and technical thresholds.

ARM China is the one of largest chip design IP development and service providers. We are very thrilled to cooperate with ARM China to build a well-rounded AR ecosystem moving forward.” Mr. Xiongang Wu, Chairman and General Manager of ARM China stated: “A major feature of the Metaverse is its interactivity, which spreads the ‘digitalization’ more comprehensively; and the extended reality technology is one of the core technologies for providing an immersive metaverse experience.

Rokid is an important partner of ARM China in the AR field. We are very pleased to have a strategic cooperation agreement with Rokid. We will fully support Rokid’s product development and joint expansion to the ecological experience of the Metaverse.”

Read Rokid’s AREA member profile 

Visit Rokid’s website

As the only Zoom for smart glasses application listed on the Zoom App Marketplace, the app allows Vuzix smart glasses users to start or join a meeting with face-to-face or see-what-I-see video, screen sharing and more. Zoom for Smart Glasses by Vuzix brings video conferencing, online meetings and other features of the Zoom service into one easy-to-use application on your Vuzix smart glasses.

Zoom is one of the fastest growing cloud video conferencing applications for end-to-end enterprise communications and has more than 191,000 enterprise customers that have at least 10 users. Vuzix has deployed Zoom’s HIPAA/PIPEDA-compliant conferencing application with Vuzix smart glasses in numerous hospitals and healthcare organizations to help streamline their day-to-day business operations.

Interested Zoom users can simply search for ‘smart glasses’ on the Zoom App Marketplace https://marketplace.zoom.us/ or shortcut the following URL: https://marketplace.zoom.us/apps/exz7FlBxQg-Q1M9GFMsLAw.

“After months of collaboration with the Zoom team, it is great to see Zoom for Smart Glasses app being added to the Zoom app marketplace to enhance the overall awareness and distribution of Vuzix smart glasses to Zoom’s enterprise customers,” said Paul Travers, President and Chief Executive Officer at Vuzix.

But before we get into that, let’s take a look into how the technology is being used by engineering and manufacturing companies across the world.

How are engineering companies utilising XR?

As the technologies continue to evolve, users of Augmented (AR), Mixed (MR) and Virtual Reality (VR) – collectively known as Extended Reality (XR), are discovering new and more efficient ways to enhance their engineering processes.

Companies are seeing huge reductions in time spent and travel costs, and are using the technologies on a day-to-day basis.

Learn how Valiant TMS and Medtronic got started with their Enterprise-XR journey’s

So, where to start?

Identify your use case

Having the intention to introduce AR, MR or VR into your organisation is fine, but the starting point can often be the trickiest hurdle to jump over.

Before you even think about investing in hardware or software, you should be identifying your use case. After that, you should try to understand how to get the most value from it, and which devices and applications you may require.

Look for challenges and pain points

One of the best approaches is to take a look at your current design cycle. If you’ve already released a product, here are a few questions that you could be asking yourself:

• What challenges were identified?
  • Were there any late design changes in a particular area or department?
  • Were there any recalls? If so, why?
  • Were there limited or out of date physical prototypes?
  • Did you not get chance to test enough?
  • Was there a lack of communication or collaboration between teams?

Try to look at your business cycle, look at where the challenges lie, and understand the pain points. That’s where you’ll want to be focusing on utilizing XR because that’s where you’re going to get the most ROI.

Accepted benefits of XR

For some insight, here are some of the most common benefits that engineering and manufacturing companies are seeing from Augmented, Mixed and Virtual Reality technologies:

Improved inspections – By taking the virtual model and placing it over the physical model, engineers can perform more accurate quality checks by inspecting the tooling and components prior to being shipped. It ensures that the parts are being shipped as they were designed. Some companies have even reduced inspection time by up to 60%.

Reduced travel – By working collaboratively and remotely with colleagues from other locations, engineers can look at a prototype and interrogate it in real time. By simply removing the need to travel (and the costs associated), some companies have seen clear ROIs within months.

De-risking – By seeing your 3D designs in detail, at full scale and in-context, you can be confident that your designs will be going to production as complete as you can possibly make them.

Speed of change – In the majority of cases, there will be a last-minute change to your design, causing delays of weeks or even months. With the ability to simply put on your headset and host a collaborative session, you can get your team together within 10 minutes to iron out the issue.

Here are some useful tools to help understand the value of XR:

AREA ROI Calculator – An easy-to-use tool to understand potential cost savings and other business benefits when deploying AR, MR and/or VR.

Microsoft HoloLens 2 Estimator – Instantly calculate and receive a high-level estimate of the total economic impact of the Microsoft HoloLens 2, including cost savings, productivity hours saved, and more.

Summary

Having a use case with a strong ROI will vastly increase the likelihood of getting your executive buy-in to really kickstart your XR journey. For more advice on the topic, you can listen to the full discussion from Theorem specialists on How to Prepare for Your XR Use Case [On-Demand Webinar].

The company’s initial purchase of 40 units through RealWear’s Gold partner Allegra AS, will be used for remote after-sales maintenance, remote servicing and remote commissioning of all its heavy agricultural machinery products. Orkel’s research and development team tested a variety of smart glasses before standardising on RealWear’s HMT-1^® head-mounted displays. According to Orkel, RealWear’s rugged form factor, safety features, noise cancellation and long battery life were deciding factors.

How the Solution Works

The innovative solution allows Orkel to connect its customers to its service technicians without the need for unnecessary travel. As part of Orkel’s after-sales support offering, each customer in need of commissioning or a technical service receives a kit consisting of the HMT-1, a branded Orkel hardhat, and mounting clips. The customer simply puts on the device, contacts the Orkel technician using voice commands and, after connecting, the technician can immediately see exactly what the customer sees through the head-mounted camera and easy to use software – VSight. The technician then solves the issue. Once resolved, the customer may then choose to purchase the RealWear device for their own use or return it to Orkel.

The solution solved a number of pain points for Orkel. For instance, typically its service technicians were required to make an in-person customer trip, which involves travel time and environmental costs. A delay in fixing the equipment also has the potential to impact the customers’ businesses.

“Our customers really appreciate the value of the system because we are able to provide a much faster level of support when an issue arises. All too often, our service technicians would travel for what turned out to be a quick fix. Now, with RealWear, many hours of time and CO₂ emissions are saved, and most importantly customers’ machines are operational again quickly, which is imperative during the harvest season,” commented Svein Erik Syrstad, Technician, Orkel.

Headquartered in Fannrem, Norway, Orkel Group is an established supplier of compactors, round balers and transport equipment. With a presence in more than 50 countries across the globe, its biggest market currently is mainland China. As the farming and agriculture sectors are heavily dependent on the harvest season, Orkel’s customer base requires maximum uptime from their Orkel machinery, especially during the busy season.

On the device, Orkel is using RealWear partner VSight Remote, a remote service and collaboration platform powered by AR that helps manufacturing companies conduct maintenance operations remotely with Augmented Reality. The Orkel machine’s telemetry system ensures that details about every aspect of the machine’s operation is sent securely to the cloud, enabling Orkel’s service technicians to read the data and guide their customers to the next step in the procedure. This information enables Orkel to target the specific error more efficiently, and then guide the operator remotely to resolution.

“We really adore this technology because as a research & development engineer, I can watch the work being done,” said Magnus Nordås Lervik, Project Engineer, Orkel. “I’m quickly learning better ways to design future machinery as I’ve seen first-hand the common issues that arise, and how they are fixed.”  Lervik continued, “Using this technology enables our research and development team to look ahead to how we might design products in the future from an operator’s perspective.”

“Orkel and its customers are achieving a number of benefits since deploying RealWear’s technology with VSight and Microsoft Teams,” added Jon Arnold, Vice President of EMEA, RealWear Inc. “When looking at the agricultural industry as a whole, machine downtime impacts productivity and efficiency, especially in shorter and shorter harvest seasons. Remote assistance with RealWear is becoming a gamechanger for the farming and agriculture industry when every second matters.”

This represents the award-winning product that integrates design and technology to create a better life experience for consumers through the power of technology and aesthetics.

Rokid X-Craft, the world’s first explosion-proof MR device passed ATEX Zone 1 certificate and received a design award, being applied to hazardous scenarios such as oil & gas and energy & power.

With remote assistance, remote processing is possible immediately, and X-Craft is equipped with 3 noise reduction microphones, and with an AI algorithm, voices can be accurately detected in a 95db noisy industrial environment.

Now, Rokid’s X-Craft has been deployed in over 70 regions. Rokid Air Pro, the Best Portable AR Glasses for Training & Exhibition, has been used in over 60 museums around the world. It’s small enough to fit into a pocket, the AR glasses are foldable, look like regular sunglasses, and have a visor for outdoor use.

It’s not enough to have the toughest product and advanced technology, Rokid is committed to designing the best user experience. By doing so, Rokid has obtained many world-renowned design awards for its home media terminals.

See Rokid’s AREA profile here

AR-enhanced tech support finds solutions faster

The incredibly scalable nature of augmented reality — accessible from dedicated headsets to simple smartphone apps — makes it ideal for remote technical support. For instance, using AR, technicians would no longer have to try to explain a fault in machinery to an engineer since the engineer would be able to see the issue from their own point of view, and potentially diagnose the problem remotely. One of the key metrics for support issues is time to resolution — a measure of how much downtime is lost while equipment is offline. AR can help resolve these types of issues more efficiently.

“We have a factory in South Florida and a partner of ours has a factory in Guadalajara,” explained Magic Leap CEO Peggy Johnson when she appeared on the “Leadership Next” podcast. Due to COVID restrictions, “we couldn’t send engineers back and forth. We were trying to bring up our next-generation product and all travel stopped. So we have our own production engineers in Guadalajara who may not be familiar with this new equipment for the next-gen product. They can make calls back to our engineers in South Florida who can see what they see. It’s gotten to the point where I don’t know that we’ll put engineers on airplanes in the future.”

In a recent webinar, Taqtile CCO Kelly Malone noted that frontline workers no longer have to wait for someone to be available or for a supervisor to free up time. “They can reach out to a colleague who’s familiar with the system. And because it’s integrated, they can see [through the device] who recently worked on the machine, who authored the procedure, and who else performed the job. That information is actually right there, at their fingertips, so they can reach out to knowledgeable individuals instead of making a scattershot call and hoping the person they reach out to knows the answer to the question.”

AR visualization means collaborative design

The ability to create detailed 3D models that are viewable in AR means that design teams can work remotely from the same data with greater confidence. Unlike 2D video conferencing, designers can collaborate in AR on prototypes and products while each sees the model as if it were in their hands. AR solutions, like Magic Leap, augment traditional collaboration approaches by not only enabling deeply immersive remote collaboration, but also adding context and knowledge to in-person communication.

This aspect of AR is at the heart of MakeSEA, a design visualization platform available on Magic Leap. Designers can upload 3D computer models of their work to a library, which can then be shared with their collaborators. As the design evolves, so does the model in the library, ensuring everyone is always looking at the most recent iteration.

As with remote assistance, this collaborative function of AR is now helping to shape our next generation headset, Magic Leap 2. “The 2D experience with our current video conferencing doesn’t quite fit the needs that design teams have. We can now gather our teams in my own physical space here. I do it often,” explained Peggy Johnson. “I can bring my teams in using the Magic Leap headset, and we can look at our next-gen product, make changes, move it around, expand it, walk around. It’s really been a tool that’s going to go on post-pandemic.”

AR meetings reinvent the idea of the workplace

Over the past few years, all of us have been getting used to connecting with our teams over video calls rather than around the boardroom table, but inevitably there is a frustrating sense of disconnection that comes with it. The shared space and viewpoint that AR business meetings offer means that they are more collaborative and engaging, as attendees can view and interact with objects rather than sitting passively watching a slideshow.

Spatial is one of several companies using Magic Leap for its virtual meeting platform. Among Spatial’s clients are Mattel, Ford, Purina, and international banking group BNP Paribas. “Spatial is the only solution we want to use for meetings from now on,” said Florian Couret, BNP Paribas’ Head of Digital Innovation. “We use Spatial on Magic Leap for real estate development planning across several offices. Being able to review 3D information and feel like we’re actually in the room with colleagues helps us cut down on a lot of travel.”

Augmented reality can truly redefine what the traditional idea of a company “meeting” looks like. The concept of the Gemba walk is well established, and AR has obvious benefits for companies using this technique, something that communications giant Ericsson has been exploring using Magic Leap. Ericsson’s AR-enhanced Gemba walks show managers context-relevant overlays, pulling from back-end data on resource planning, equipment efficiency, analytics, and shop floor performance, as they walk around their smart factory. The headset even allows them to make and receive video calls on the move so that issues that are identified can be raised and shared in an instant.

AR training means upskilling staff faster

Traditionally, rolling out training programs for employees across a large company is time-consuming and often requires hiring specialist trainers and bringing them into multiple workplaces or sending staff out to external sessions. Either way, the cost and logistical requirements are steep. With AR learning, staff can be instantly connected to the best trainers in the world, across all your locations, and benefit from the same hands-on tuition wherever they are.

Magic Leap partner Talespin has not only been creating new immersive platforms to deliver AR training, but it has also conducted an in-depth study of the benefits of extended reality (XR) training solutions in conjunction with PwC. Among their key findings, they found that users of XR training picked up new skills 1.5 times faster than those using online e-learning and four times faster than those in a classroom environment. The same statistics also applied to learner focus; those learning in AR/XR were four times more engaged than class-based learners and 1.5 times more focused than e-learning users.

Most importantly, the PwC study found that the ROI from XR staff training kicks in sooner than you might think. For companies looking to train just 375 staff members, using augmented reality can be cheaper than physical classroom learning. At 1,950 staff members, it becomes more cost-effective than e-learning.

AR is already addressing core business needs

It can be tempting to think of augmented reality as something only relevant to cutting-edge technology startups, but it already has the power to improve any company — particularly at the enterprise level — with practical improvements to essential processes. Those benefits won’t only be felt in the C-suite either. One of the long-term advantages of wearable technology like AR is that it brings data and connectivity to deskless workers who have traditionally not had that access.

“I believe [AR] will be deeply integrated into the workflow processes of companies,” said Peggy Johnson. “Frontline workers don’t usually go back to a desk with a PC on it, and [AR] can be the PC for those workers. I think it will be very empowering for something like 3 billion frontline workers in the world today who don’t have that kind of access and the tools that we take for granted.”

There are already everyday uses of AR that are directly relevant to enterprise companies. Those who aren’t investing in AR right now are not only missing out on immediate benefits, but they risk being left behind as the technology matures.