2017 was the year that Augmented Reality emerged from the trough of disillusionment. Enterprise AR, with nuts-and-bolts use cases and revenue, became the fastest-growing category within the AR/VR universe. According to ARtillry intelligence, hardware and software spending in 2017 was $3 billion, more than triple that of 2016.

Some of the most compelling Enterprise AR products and business strategies were on display at CES 2018. The world’s largest consumer electronics convention was an excellent opportunity for companies to exhibit in the public eye. At the forefront this year was the convergence of trends enabling the next stage of AR: hardware development and miniaturization, user-centric design, and business model innovation.

Enterprise AR’s primary focus is on using visual data to increase the capabilities of workers. It has been found that out of the five senses, sight constitutes 83% of information processed by the brain. The value proposition for augmenting visual information is real; workers are 30% more productive with AR-information delivered in context, according to Jim Heppelmann and Mike Campbell of PTC. Hence most applications gaining traction at the moment revolve around the delivery or production of visual information.

CES 2018 also revealed some of the gaps that need to be filled for the AR movement to accelerate. First, “the world is seriously devoid of AR talent,” as Jim Heppelmann noted. Secondly, the nature of spatially-based visuals requires complex, high-resolution objects to be delivered to the user. These are generally too large and dynamic to be contained within static apps on a local client and thus need to be web streamed live. The developer community needs to establish protocols for real-time AR asset streams as it has done for web VR in the past.

Wearable displays present a different paradigm for interaction and control. A killer app may be lacking the killer interaction method. Currently the most prevalent input methods are voice, swiping, and RGB and IR camera-based gesture recognition. These will leave you wanting in adverse physical environments and when performing complex tasks such as web navigation and emails. One possibility would be leveraging micro-movements as input in the same way game controllers respond to millimeter actions: small actions allow for high ergonomic efficiency and bandwidth. This type of work is being pursued by Pison and other human computer interface firms. Other firms are experimenting with multimodal combinations of brain, eye, voice, and bioactivity signals to enable context awareness.

At CES 2018, the following companies demonstrated compelling lessons for how to find edge in a rapidly ascendant industry:

Realwear – dominate with a differentiated product

Realwear’s industrial headset has high quality voice recognition and works in environments with over 95db of noise. The headset performed well on the loud CES conference floor with no false positives, even with whispered commands. The basic list of voice commands are processed on-board for smoother operations compared to internet-enabled engines like Alexa. The HMT-1 product launched in Oct 2017 and has such rapid uptake that it will be one of the top three AR headsets in use in 2018. Over 200 customers and 75 solution partners are using HMT-1 already.

In the crowded field of headset companies, Realwear has been able to achieve quick adoption and growth rates by catering to a specific user base. The company primarily serves rugged industries where using hands to do work is critically important. Matt Firlik, Head of Marketing & Business Operations, says, “The number one application is remote mentor, which gives field workers access to experts located on the other side of the site, or other side of the world.”  With that use case, remote experts can annotate what users see on their micro-display, and coach them through complex maintenance or assembly procedures. Other use cases enable users to complete work orders, view documents like complex schematics, and engage with IoT data. According to Firlik, “the HMT-1 gives workers in the field a voice that keeps them connected to their colleagues, the back office, and the work they have to do since they will never have to pick up a tablet or clipboard to do their job again.”

The company’s success is a testament to the power of product differentiation and strong focus. Realwear’s technology bets on the interaction method of on-board voice as a competitive advantage. There is no dependence on technologies utilized by other headsets such head tracking, swiping, hand grasping, and cloud-processed voice. Even so, voice recognition as a whole faces a difficult journey to become a robust, standalone modality. A significant portion of users find the experience frustrating especially older workers or those with thick accents. The challenge for Realwear will be to expand rapidly and become deeply entrenched in enterprise workflows before competitors are able to catch up in voice recognition quality. (Realwear is an AREA member and participates in many of the committees seeking to reduce barriers to AR adoption.)

Augmen.tv – how AR can leverage existing huge markets

Augmen.tv is the first camera-vision and AR streaming app for TV augmentation. Content is detected on the TV and synchronized at the millisecond time frame. Key to the user experience is the multitude of interactive AR content that extends and enriches the viewing experience. The comprehensive demo included characters jumping out of the scene, sports players and statistics displaying around the TV, and placing the viewer in an immersive 360 scene.

The company stands to build upon a successful debut on European TV and test in the US on preprogrammed as well as live shows. The app was number one in the App Store in Germany with nearly a million downloads. Users were incredibly driven to experience the tech despite the app having a massive download size; the launch iOS version was 1.1 GB! The next generation will offload content to cloud and edge servers for lighter storage on user devices. The ability to call these assets in real-time will be a major technological innovation for the entire AR industry.

The business pathway for Augmen.tv could be akin to that of Amazon Web Services (AWS). Amazon built AWS out of necessity to scale internal computing capability up and down throughout the year. The excess capacity during down times presented an opportunity to sell processing power to enterprises as a standalone offering. The challenge for a young company like Augmen.tv is to manage content creation while building first-class camera vision and asset streaming capabilities. If the company achieves the balance of being both a media and tech company, then it stands to benefit from two huge markets.

Proglove – the simplest products can be highly lucrative

Proglove is a company that surprised in both its technological simplicity and its rate of success. The entire product consists of a simple bar code scanner that is worn on the back of a partial glove with an in-palm trigger. The scanner is used mainly at car manufacturing plants and package shipping warehouses. Some use cases pair it with smart glasses for assistive reality. After just two years, Proglove is already being used in every European BMW factory. The wearable, available as a complete system for $3000, saves three seconds off every task. At car plants where each worker performs one task thousands of times a day for 300 days a year, the ROI is highly significant.

The minimalist functionality of the product was the result of paying attention to customer feedback. Proglove originally sought to develop a glove with a range of features including RFID, bending sensors, motion tracking, and displays. “We found out most of the customers would be happy with a bar code scanner. That was our MVP. Simple to use. In industry, they need time to adopt. If you have something really radical, then it might kill you as a startup until you see first revenue,” explains founder Paul Gunther. It is impressive how Proglove found a way to charge a high price for ubiquitous technology. The challenge for them will be to avoid competition leading to pricing pressures. One tactic to mitigate this is to become the official supplier for clients as the company has done with BMW.

Mira – holistic design is key

Mira has developed a technologically simple yet extremely well-designed iPhone-based headset. It is highly comfortable for the user and also very socially friendly due to its transparent and open display. Others can easily see the user’s face as well as the contents being displayed. Seeing the headset in action from the outside conveys a feeling of curiosity versus enclosed VR and AR headsets. Reinforcing this feeling is the lighthearted nature of the company’s demos, which are focused on entertainment and social collaboration games. The content is app-based and allows experiences to be shared simultaneously on both the headsets and phones.

The most critical aspect of Mira’s innovation may be the design of the holistic user experience. By presenting easy-to-use, full-experience tech in a non-geeky manner, Mira has created a beautiful product that could greatly accelerate the wide scale adoption of AR. It is easy to imagine the next social AR hit like Pokemon Go being played on a Mira headset. The challenge for a company with a technologically minimalist product like theirs is to build a competitive moat around the full stack ecosystem and software environment and find ways to enforce use of their headset versus the eventual knockoffs.

It is important for the Enterprise AR community to recognize the collective value in developing and validating solutions for AR’s current shortcomings. In an industry experiencing triple-digit growth each year, there is impetus to join the rising tide or risk being left behind. As Jay Sumit, Deloitte Independent Vice Chairman, said, “In 2018 you will see a bifurcation of businesses that embrace AR and those that cease to exist.” The companies that actively learn from shared resources and membership organizations stand to gain the most from the AR movement.

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Dexter Ang is CEO of Pison, a company building the future of human computer interaction and bioelectric control. The company develops full-stack wearable technology for intuitive and powerful gesture control of augmented reality smart glasses. Pison has developed and patented electroneurography, or ENG, the first process for sensing peripheral nerve firings on the surface of the skin. Vertically-integrated solutions combine hardware, software, machine learning, and UI for AR industries. Investors and partners include Oculus, MIT, Draper, National Science Foundation, and HHS.

One of the highlights of CES 2018 earlier this month was the introduction of an enterprise AR reference design from Flex. We spoke about it recently with Geof Wheelwright, director of marketing communications for Atheer, AREA member and a partner in the Flex announcement.

AREA: What is the purpose of the Flex enterprise AR reference design unveiled at CES?

WHEELWRIGHT: The purpose of the Flex AR reference design is to reduce time to market for companies making AR devices for enterprise and consumer applications. It includes a complete product specification, including a head-mounted display (HMD), an external processing unit (EPU), a gesture-based software platform (developed with Atheer) to manage interaction, and pre-installed Enterprise AR software. By customizing the rugged, stable and high-quality Flex AR reference design versus developing their own AR hardware, companies can significantly reduce product development costs and quickly scale manufacturing.

AREA: What is the significance of this announcement to the enterprise AR market?

WHEELWRIGHT: The significance of this announcement is that it provides a new standard for AR hardware and interaction – and a very real path to a much broader range of participants in the enterprise AR hardware market. It also goes beyond a mere hardware specification by including an interaction model that is multi-modal (i.e., it supports head motion, voice control and gestures) and a 30-day trial of Atheer AiR™ Enterprise. That means customers can immediately start using remote expert collaboration (“see what I see”) and authoring and deliver workflows and step-by-step task guidance for their unique needs. In addition, Flex will provide a full software development kit (SDK) to customers who are building on Android Nougat. The sum of all those parts means that OEMs have access to an AR offering that can provide real value to enterprise customers right out of the box.

Flex designed augmented reality headset and belt pack reference design (PRNewsfoto/Flex)

AREA: Can you give us an example of how the reference design reduces time to market?

WHEELWRIGHT: A typical hardware development cycle would involve bringing together a number of key standardized components (including operating system, processor, specialized hardware) around a particular design for a particular purpose. Hardware designers would then build and test prototypes, refine those prototypes (and then retest them as they add new components), field-test and debug the prototype. They would then have to figure out how they would manufacture the device. And all of that is before you run a single piece of third-party software on your new device.

Manufacturers using the Flex AR reference design get the advantage of a pre-designed system that is already tested and already works – cutting out a lot of the time typically involved in new hardware development. It includes cutting-edge technology from partners, including the Snapdragon 835 mobile platform from Qualcomm, designed to deliver full-color, 1080p augmented reality experiences. The Snapdragon 835 draws 25 percent less power than previous models, using an advanced 10-nanometer design.

AREA: What is Atheer’s role in the reference design?

WHEELWRIGHT: Atheer came to this project with unique experience in having designed our own smart glasses (the well-received Atheer AiR glasses) and was able to bring that to bear on helping Flex create the Flex AR reference design. Specifically, Atheer contributed our standardized multi-modal interaction model. “We know the challenge of designing a cutting-edge platform that can be mass produced,” said Soulaiman Itani, Chief Executive Officer and founder of Atheer, in his comments on the Flex announcement. “Through our work with Flex, we’ve seen their capabilities, and we’re pleased to help provide a UI system that supports gestures, voice, head motion and Bluetooth wearables for hands-free operation. We are looking forward to Flex enterprise customers being able to experience the out-of-the-box Augmented Reality tools in Atheer’s AiR Enterprise™ productivity solution for augmented reality.”

AREA: Why has Atheer partnered with Flex?

WHEELWRIGHT: Flex has the global reach, experience and respect in the electronics hardware manufacturing industry to help make our interaction model an industry standard – and bring enterprise users the real and immediate safety and productivity benefits of our flagship Atheer AiR™ Enterprise software.

AREA: Does this represent a change or an evolution in the Atheer business strategy?

WHEELWRIGHT: It represents an evolution. In 2012, Atheer was founded on a belief that AR technology could make a significant and measurable difference in how workers at industrial enterprises do their work. In the company’s initial stages, the Atheer team explored the ideal hardware needed to create impactful enterprise AR applications. It also affirmed the idea that, in order to be really useful, AR hardware would need to be based on popular, well-supported mobile operating system platforms (starting with Android).

That work led initially to the development of Atheer AiR Glasses, which later become the foundation for a reference design platform called AiR Experience that Atheer now sells (combined with a multi-modal interaction platform and access to Atheer’s partner engineering team) and is a key element of the work with Flex. The company now offers Air Experience alongside its flagship Atheer AiR™ Enterprise software, which provides real and immediate benefit for customers such as Porsche Cars North America, Inc. (PCNA). PCNA announced late last year the introduction of “Tech Live Look,” an AR technology designed to improve technical services at Porsche dealerships in the United States. “Tech Live Look” uses AiR Enterprise™ in conjunction with lightweight smart glasses.

AREA: Can we expect other similar partnerships to be announced in the near future?

WHEELWRIGHT: We are continually evaluating other partnership opportunities to help grow the market for AR solutions in the enterprise that leverage our experience and help bolster the development of key interaction standards for the AR industry.

AREA: How will this and other partnerships accelerate the adoption of AR in the enterprise?

WHEELWRIGHT: Enterprises want measurable value, power, interaction standards that make sense – as well as proven enterprise-grade applications using hardware from manufacturers they trust on operating systems they know. Our platform delivers all of those elements and helps to significantly lower barriers to adoption in a way that should move customers from limited, line of business-driven “proof of concept” lab trials to serious IT-supported evaluations that can be rolled out broadly throughout an enterprise.

AREA’s Executive Director Mark Sage was asked to comment for a blog piece about augmented reality finding a home in the enterprise, featured on Mobile World Live.  The article is certainly worth a read in full. Mark’s comments on AR in the enterprise are summarised below, although Mark’s comments are quoted throughout the article including opinion on the technology is not just about wearables.  The mixing of AR and VR is included as well as research from Deloitte and Forrester.

The enterprise opportunity
Technology research company ARtillry Insights (a division of the VR/AR Association) estimated in a report the enterprise AR market will hit $47.7 billion in 2021 from $829 million in 2016. Highlighting a stark contrast, the study estimated a return of $15.8 billion by 2021 in consumer AI, up from $975 million in 2016.

AREA, an organisation which claims to be the only global non-profit alliance dedicated to accelerating the adoption of AR in the enterprise, is equally confident the long-term business benefits will outstrip the consumer case.

“Enterprise AR has clear and long-term RoI benefits based on improvements and efficiency gains,” Mark Sage, executive director of AREA, told Mobile World Live: “While consumer AR will provide benefits and help educate people on its use, the potential scope and benefits available in the enterprise space will bring much greater returns.”

And, if Google’s early success is anything to go by, ARtillry Insight’s lofty projections and AREA’s own agenda could well prove on the money.

Google’s enterprise edition smart glasses, launched in July 2017, are now deployed on numerous factory floors across the world, with the company already boasting some big-name partners in DHL, GE and Volkswagen.

The device is designed to allow factory workers, for example, to “stay hands-on” by removing surrounding distractions, providing access to training videos which include images accompanied by instructions, as well as allowing fellow glasses wearers on the work floor to connect, collaborate and troubleshoot in real time. More importantly, the revamped Google Glass has a very real place in the enterprise space.

When the British government published its Industrial Strategy White Paper last November, one of the report’s major announcements was a £33m investment in a challenge designed to “bring creative businesses, researchers and technologists together to create striking new experiences that are accessible to the general public” using immersive technologies, such as AR and VR. The goal is to “create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in immersive technologies.”

One of the people guiding the effort is Tom Fiddian, Innovation Lead at Innovate UK, with whom the AREA spoke recently. Innovate UK is the UK’s innovation agency, a non-governmental public body that seeks to “drive productivity and growth by supporting businesses to realize the potential of new technologies, develop ideas and make them a commercial success.”

“The general fund is looking at challenges that can be solved by innovation,” explained Fiddian. “My job is to look after the creative industries: publishing, art, culture, film, and music. Not often do we have such an opportunity, where an emerging technology is going to disrupt the market across so many different creative sectors.”

The government investment is being allocated to several areas.

“The vast majority of the money will be available for businesses to apply for under different headings, running large-scale demonstrations in the creative industries,” said Fiddian. “We’re also looking at lowering the cost of creating content to help grow the market.”

While the £33 million is earmarked for the creative industries and not Enterprise AR, the fact that the UK government is investing so significantly in AR and VR is a testament to how much the nation’s leaders view the importance of AR and VR to Britain’s future economic position in the world.

“This is all about expanding the general AR/VR market,” said Fiddian. “I have no doubt that, even though we are focused on the creative industries, the overspill of new technologies and new methodologies will benefit the enterprise AR market, as well.”

Proposals and business cases will be evaluated over the next several months. Fiddian expects specific announcements of projects being funded will be coming in April of this year.

Tom Fiddian noted that while Innovate UK has sponsored other projects that were more broadly focused on immersive technologies for the enterprise, this new challenge is capturing significant interest.

“With the size of the investment, it’s definitely putting AR and VR on the map,” he said.

AREA member Nvidia featured multiple times in an article on the AFR.com Financial Review website.  CES (Consumer Electronics Show) is currently on in Las Vegas.  Here’s a look at what analysts say investors will be looking for at the CES related to Nvidia and others:

• Automotive – stocks most likely to respond to CES-related events should be Ambarella and Nvidia, Morgan Stanley analysts led by Joseph Moore and Craig Hettenbach said.
• Nvidia is “at the centre” of many of the key innovations in consumer electronics.
• While Nvidia will probably remain at the top of investors’ minds when thinking about AI, Intel will probably feature recent advances in the field at the event;
• Look for updates from Nvidia regarding progress of Drive PX Pegasus platform, clarity on how the company plans to cut operating temperature and power consumption, and new partnerships and potential end-customers, KeyBanc analysts said.
• Updates on Intel’s long-term approach to the the AR/VR ecosystem are of interest given the company’s recent move to wind down its headset reference design, MKM’s Roy said.
• Nvidia is also expected to highlight its emerging AR/VR technologies.
• Companies will probably showcase mobile-based augmented-reality applications, Bloomberg Intelligence analysts Jitendra Waral and Sean Handrahan said.
• AR hardware prototypes are bound to be shown by larger companies and start-ups, but the hardware may still be years away as a supply chain and standards are still missing; until then, mobile AR will be at the forefront and CES may preview some of the ways that companies leverage AR to differentiate their products;

Here’s what Gartner has to say about it:

Augmented Reality (AR), virtual reality (VR) and mixed reality are changing the way that people perceive and interact with the digital world. Combined with conversational platforms, a fundamental shift in the user experience to an invisible and immersive experience will emerge. Application vendors, system software vendors and development platform vendors will all compete to deliver this model.

Over the next five years the focus will be on mixed reality, which is emerging as the immersive experience of choice, where the user interacts with digital and real-world objects while maintaining a presence in the physical world. Mixed reality exists along a spectrum and includes head-mounted displays (HMD) for AR or VR, as well as smartphone- and tablet-based AR. Given the ubiquity of mobile devices, Apple’s release of ARkit and iPhone X, Google’s Tango and ARCore, and the availability of cross-platform AR software development kits such as Wikitude, we expect the battles for smartphone-based AR and MR to heat up in 2018.

Other technologies predicted to be trending in 2018 are: AI foundation, intelligent apps and analytics, intelligent things, digital twins, cloud to the edge, conversational platforms, blockchain, event-driven and continuous adaptive risk and trust.

Their full report can be read here.

The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report. Conducted by Strategy Analytics under the supervision of AREA member PEREY Research & Consulting, the research examined the approaches taken by market leaders that are identifying, prioritizing, and managing costs and returns on their AR investments.

The ROI Calculator and Best Practice Report are available exclusively to AREA members, but non-members can download an abstract of the Best Practice Report and a sample ROI Case Study here.

Based on interviews conducted with AREA members and members of the Strategy Analytics Enterprise Customer panel, the research report identifies five critical best practices for companies to follow in preparing and conducting successful ROI analyses for enterprise AR projects. Companies following these practices are able to articulate and explain technology spending that will aid in decision making, and to accrue the greatest measurable benefits from their AR investment over the long term.

Along with the best practice report, the AREA has produced an Excel spreadsheet that enables companies to enter variables and calculate the ROI for their AR projects following well-established methodologies used by financial analysts.

The spreadsheet walks the user through the process: establishing the business case; assessing AR solution costs; inputting business financial metrics. The ROI Calculator produces annual AR solution costs and benefits allocations and an ROI analysis and cost/benefit overview that reveals the cumulative net benefits over several years.

“Companies that follow these practices when undertaking ROI analysis on their AR projects will be able to articulate and explain technology spending,” said Christine Perey of PEREY Research & Consulting. “This will aid their decision making and enable them to accrue the greatest measurable benefits from their AR investments over the long term.”

Download your free copies of the Best Practice Report abstract and ROI Case Study here.   To obtain the full ROI Calculator and Best Practice Report – and enjoy a host of other benefits – join the AREA. Click here to learn more.

According to mathematical models, manufacturing processes can become highly data driven, nimble and responsive. People and equipment are deployed to optimize resources whenever shifts in demand, supply of components or materials, or currency exchanges reach thresholds. In practice, application of such models raises significant challenges.

In complex assembly lines such as for cars, companies seek to strike a balance between customization (made to order vehicles) and mass production. It’s not uncommon for a single assembly line to finish parts for different car models and colors. Dynamic, configurable equipment and workflows are easier to program and manage than in Henry Ford’s day, but they also introduce complexity into operations. Complexity introduces errors. And errors cause production delays, also known as downtime.

Improvements in operator training can reduce downtime but if employees must memorize complex steps that change frequently, it does not guarantee the best resource use. Delivering precise work instructions to the assembly line worker at the time of task performance and in the field of view of the user has enormous potential to bring the real world closer to the textbook models.

Projection Augmented Reality

Projection Augmented Reality is an alternative to tablets or smart glasses in some environments. The approach is well suited when the workplace is stationary (or on a moving assembly line) and the work tools or items on which a task is performed can be brought to the AR-enabled workstation.

One company providing projection AR capabilities is OPS Solutions. OPS Solutions works with automobile manufacturers such as Fiat Chrysler Automobiles to increase workplace efficiency and productivity. This article describes a study conducted with OPS’ flagship product Light Guide Systems (LGS), a projection AR solution that has been implemented within Chrysler’s manufacturing operations.

Manufacturing Study

LGS projects instructions (visual and audio) for guidance, pacing and direction on work surfaces, and provides feedback for improving industrial processes such as capturing cycle times for each step within manual processes including assembly, part knitting and training. In trials conducted with Chrysler in 2014, use of standard paper work instructions for complex tasks were compared with using LGS for the same tasks when training new operators. Ten operators were tasked with assembling gears and chains, a process totaling 10 steps for each operator. For each step, they had to select the correct gear corresponding to a location and diameter within a standard cycle time, and install the corresponding chains correctly. Lastly, they had to verify that the installation was done correctly.

Each operator had to do two different versions of each task, one using paper-based work instructions, and the other with LGS. Five operators started with paper and then switched to LGS, and the other five with LGS and then to paper.

The results of the study are conclusive, and the table below shows the efficiency of LGS in comparison to standard paper work instructions.

The 80% reduction in errors shows a marked improvement in quality. Reducing errors at one stage of an assembly line has great impact on costs, since faulty articles must be withdrawn further down the line and corrected in order to proceed with later stages of assembly.

The reduction in cycle times and increased throughput reflect efficiency and speed, as articles completed faster increase overall manufacturing productivity.

A similar study was done for logistics tasks, or kitting and sequencing of parts before reaching the assembly line. Associates had to select the correct subparts and put them in the appropriate bins on a cart, before wheeling the cart to the next stage of production. They used LGS to project selecting the correct quantities of parts and guiding the associates to place the parts in the correct bins based on a highly variable sequence that changes constantly in production.

The study similarly compared the efficiency of using projection Augmented Reality with that of paper work instructions. As shown in the table below, using projection AR greatly increased the associate’s efficiency and reduced errors.

In both the assembly and logistics studies, a further advantage of instructions displayed directly in the field of view is that the normal attention switching to refer to other sources of information such as paper or computer-based work instructions is eliminated, thereby reducing cognitive load and speeding up task execution.

A Leap in Productivity

Chrysler’s experience with projection Augmented Reality supplied by OPS reveals the potential this technology offers to boost employee productivity through:

• Increased quality and standardization of processes
• Training efficiency by enabling operators to self-train on the job
• Greater accountability through confirmations of successfully completed steps
• Feedback on completed tasks and cycle times

One byproduct of designing, installing and using projection AR is that the plant floor workflows and stations are reviewed and improved. Reconfiguring stations can increase efficiency with respect to material staging and ergonomics.

The new members come from every corner of the AR ecosystem, including app developers, interaction technology providers, manufacturing solutions providers, AR wearables manufacturers, and vertical industry solutions providers.

New Contributing Members include Crunchfish, Manufacturing Technology Centre (MTC), Mobiliya, Proceedix, and RealWear. The AREA has also welcomed four members in its recently-announced Startup level of membership: CrossComm, EyeSucceed, Iristick, and Pison.

“As Enterprise AR adoption grows, we are seeing more companies joining the AREA to forge connections, share information, and influence the future of the industry,” said Mark Sage, AREA Executive Director. “We welcome these new members to the alliance and look forward to supporting their needs and benefiting from their expertise.”

The AREA supports innovative companies pursuing AR initiatives that need a better understanding of the tools available, application possibilities, methods of implementation and return on investment. It provides a free and open exchange of best practices, lessons learned, and technological insights that can help enterprises effectively implement AR technology, boost operational efficiency and create long term benefit.

The AREA’s membership benefits include access to high-quality, vendor-neutral content and participation in various programs, a research framework to address key challenges shared by all members, discounts for fee-based events, and more. Sponsor members have a direct role in shaping the rapidly expanding AR industry and demonstrate their companies’ leadership and commitment to improving workplace performance.

About the new AREA members

Crunchfish

Crunchfish develops and markets software that creates new possibilities for interaction with mobile and wearable devices. The company enables gesture interaction in AR/VR environments and its mobile proximity technology creates innovative solutions for m-commerce, social apps and context independent information in AR smart glasses. Crunchfish technologies are licensed to hardware manufacturers and application developers and are currently available in millions of devices from global players. Crunchfish has been listed on Nasdaq First North since 2016. The company was founded in 2010 and is based in Sweden.

Manufacturing Technology Centre (MTC)

The vision of the MTC is to inspire Great British manufacturing on the global stage. The organization provides integrated manufacturing system solutions across a broad range of industries. One of seven High Value Manufacturing Catapult centres in the UK, the MTC is at the forefront of a number of innovative technologies including digital manufacturing, robotics and additive manufacturing. It is headquartered in Coventry, England.

Mobiliya

Mobiliya is a global engineering and design services company, enabling digital transformation for the world’s leading organizations, through disruptive technologies such as AR/VR, IoT and AI. Mobiliya develops innovative solutions to enhance training efficiency and field service productivity based on AR, focusing on industries such as healthcare, telecom, and manufacturing, where complex equipment and workflows are used. Mobiliya also offers content development services to convert available business content to create 3D models and animations for immersive experiences. Mobiliya’s AR360 solution platform shortens the time to market when creating AR-based field support applications, step-by-step guidance, troubleshooting and training that can be consumed on mobile devices, tablets and smart glasses. AR360´s content management system gives customers the ability to easily create and modify content without the need for software development, and to instantly publish it to authorized field users.

Proceedix

Proceedix offers a solution for easy and agile procedure management, made paperless and mobile. A Web-based content platform enables users to manage all their checklists and work instructions, making the execution of work instructions and inspections fully mobile and traceable while bringing organizations the benefits of powerful statistics. Proceedix software runs on Glass Enterprise Edition and Iristick’s smart safety glasses, tablet and mobile phone, enabling field experts or factory workers to work faster, more focused and hands-free. Proceedix is headquartered in Belgium.

RealWear

RealWear is a leader in ruggedized industrial wearables. Its flagship product, the HMT-1, is the world’s first industrial voice-driven, completely hands-free, head-mounted wearable computing device. RealWear recently received the Frost & Sullivan New Product Innovation Award for Industrial Wearables.

CrossComm

CrossComm is an award-winning mobile, web, and immersive app studio focused on leveraging innovative mobile and cloud-based app technologies to solve real-world problems. The company’s CrossComm Labs initiative explores practical applications of AR and Artificial Intelligence. Headquartered in Durham, North Carolina, CrossComm has deployed several mobile AR app solutions and is developing app solutions for HoloLens and other head-worn AR/MR devices.

EyeSucceed

EyeSucceed brings together the power of Augmented Reality and wearable technology to transform how the food industry addresses real-world challenges, such as high labor costs, employee training, and consistent execution. EyeSucceed is leveraging the power of AR for smart training, reducing labor costs, driving consistent execution, and improving food safety and quality.

Iristick

Based in Belgium, Iristick designs and manufactures smart glasses for industrial applications. Iristick glasses leverage the power of your existing mobile device and are distinguished by their exceptional performance, long battery life, rugged design, safety, and comfort.

Pison

Pison creates transformational human-computer interaction to expand the horizon of human capabilities. The company develops wearable devices that use biopotential on the surface of the skin as input, enabling intuitive and powerful gesture control of smart glasses and robotics. Vertically-integrated solutions combine hardware, software, machine learning, and UI for AR industries. Investors and partners include Oculus, MIT, Draper, and the National Science Foundation.

Projection Augmented Reality, sometimes also referred to as “spatial Augmented Reality,” is a method of delivering digital information to users within a stationary context. Target objects and users can move around in the environment, but the zone in which AR experiences take place is limited to the fields of view of both the fixed projector and supporting camera for tracking.

The first example of projection Augmented Reality was called the “Digital Desk.” In November 1991, within months of their contemporaries at Boeing, Tom Caudell and David Mizell, coining the term “Augmented Reality,” William Newman and Pierre Wellner, then researchers at University of Cambridge and Xerox EuroPARC, published a paper in the UIST 1991 conference proceedings called the DigitalDesk Calculator: Tangible Manipulation on a desktop display.

In this 8 minute video, Pierre Wellner explains the concept and demonstrates the working prototype of the first system.

How it Works

Projection Augmented Reality features one or more optical devices (projectors) that project a beam of light onto a specially designed work surface and in some cases directly on the parts on which a user is working. This provides immediate guidance for tasks and reduces the need to interrupt workflows to consult information elsewhere.

Workspaces for projection Augmented Reality also feature any of a variety of stationary cameras. Cameras are positioned to track objects with or without fiducials. Control of the workspace environment, such as lighting, reduce the computational complexity of the tracking algorithms.

Once configured, the projection Augmented Reality system can provide user instructions or assistance in a variety of media. For example, digital information can be:

• Text, for example, cycle time count down
• Images, for example, blueprints or simple directional arrows
• Animations
• Videos

Some systems also provide assistance by way of task-synchronized audio.

Benefits of Projection Augmented Reality

Projection Augmented Reality can offer the following benefits:

• Reduces or eliminates the need for computer monitors and screens, as the instructions appear directly in the task space.
• Reduces users’ cognitive load when following work instructions due to the fact that there is no need for “attention switching” between work instructions and the task at hand.
• Integrates into manual workflows by promoting a “no faults forward” policy to ensure and confirm correct execution of the preceding step.
• Provides feedback on completed tasks for process improvement, traceability and unique digital IDs for build cycles.

Use Cases

Projection Augmented Reality can optimize performance of some types of production and logistics tasks when the work can be performed at a station (rather than the user going to the workplace or moving around in a larger space).

Tasks that can benefit from projection Augmented Reality include:

• Assembly
• Disassembly
• Inspection
• Part knitting
• Sequencing
• Maintenance
• Tool changeovers
• Gauging
• Welding
• Wire harness routing
• Glue bead replacement
• Logistics (shipping and receiving)
• Inspection
• Training