Augmented Reality for Enterprise Alliance

AR at work

Use Cases

Enterprises around the globe are deploying Augmented Reality solutions to bring new productivity to a wide range of tasks and organizations.

In AR-assisted product design use cases, AR permits designers or architects to see (preview) a product or project while in development, proof-of-concept, and prototyping, in context and at low cost. The AR system renders digital data (finite element method data, technical annotations & comments, CAD models, and other technical content) from engineering data management repositories as spatially referenced 3D models. The Augmented Reality experience can be a valuable way to solicit feedback from users or other stakeholders.

AR Technologies

AR-assisted product design uses any technology for authoring, detection, recognition and rendering. The display options for AR-assisted product design can be a mobile platform or a stationary (e.g., desktop or projection) display technology. The user interface for AR-assisted product design is usually enabled with a touchscreen to permit rapid exploration at low cost.

Advanced AR-assisted product design systems can support remote user interaction and feedback with integrated video conferencing and collaboration tools.


Product design and prototyping organizations operating in industries such as automotive & heavy equipment, electronics, architecture, civil engineering, power & automation, construction, defense, aerospace, energy & resource, naval engineering.


Designers who research new products, architects exploring public and private spaces by using AR visualization overlays in collaborative design processes.

Example Scenarios

  • A prototyping workshop among designers in the toy industry
  • Visualization of architectural plans for a building project
  • New features in automobile, commercial vehicle or aerospace/aviation products

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Inspection (Medical)

Description AR-assisted inspection systems display relevant medical & dental records on demand by health care workers and overlays digital information on the patient for evaluation and decision support. AR Technologies AR-assisted medical inspection uses any technology for authoring, detection, recognition and rendering. Display options for...

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AR-assisted training supports user education via on-the-job and classroom training by leveraging and augmenting key workflows, procedures, and conceptual information selected from existing technical publication repositories, together with other corporate assets such as product information. AR Technologies AR-assisted training uses technology for authoring, detection, recognition...

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Marketing and Sales

Description AR-assisted marketing and sales permits customers to explore features of a product or service with the assistance of a sales professional or independently. Users can manipulate a digital object, “try on” a product from a digital catalog and better understand the characteristics of a...

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Emergency Response

AR-assisted emergency response supports professionals in the field performing tasks in which risks of unexpected events are high and needs for coordination, safety and in-situ guidance are critical to the professional’s ability to fulfill the objectives and remain safe. The emergency response system using Augmented...

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Damage Assessment (Utilities)

Use case and image contributed by Micah Tinklepaugh. Description When assessing damage from a storm, earthquake or other disaster, utility workers must estimate the time required to fully restore services. This estimate is based on: Pinpointing locations of service degradation Estimating damage to assets and...

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Work Order Creation (Utilities)

Use case and image contributed by Micah Tinklepaugh. Description In work order creation in utilities (electrical, water, natural gas and sewage), workers request, assign and track field service work by: Planning work scope Obtaining and scheduling resources Assembling needed documentation such as work instructions, forms...

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Flight Path Visualization

Flight path visualization provides private pilots with supplementary navigational guidance during flight and landing, permitting them to visualize the flight trajectory in real time. The system guides pilots by superimposing virtual flight path markers (based on global positioning and aircraft orientation references) on to their...

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Cabin Crew Workflow

AR-assisted cabin crew workflows use any technology for creation, detection, recognition and rendering. Display options that permit professionals to use both hands are highly preferred. The user interface can be speech recognition, gesture recognition, eye-gaze recognition or touchscreen. Integration of AR-assisted cabin crew workflows with...

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Asset Repair (Utilities)

AR Technologies Workers use an AR-enabled mobile device such as a tablet or head-mounted display to support asset repair activities. The device features a user interface employing speech, gesture, eye-gaze or touchscreen. AR-enabled devices can be integrated with computer networks and enterprise databases, workflow and...

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Warehouse Picking

AR-assisted warehouse systems support users in picking & sorting processes by recognizing and matching part or package codes and providing instructions via graphical overlays for sorting and delivery. AR Technologies AR-assisted warehouse picking uses any technology for authoring, detection, recognition and rendering. Display options for...

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