Augmented Reality for Enterprise Alliance

AR at work

Use Cases

Enterprises around the globe are deploying Augmented Reality solutions to bring new productivity to a wide range of tasks and organizations.

Description

AR-assisted marketing and sales permits customers to explore features of a product or service with the assistance of a sales professional or independently. Users can manipulate a digital object, “try on” a product from a digital catalog and better understand the characteristics of a product they wish to purchase.

AR Technologies

AR-assisted marketing and sales uses any technology for authoring, detection, recognition and rendering. Display options for AR-assisted marketing and sales can be based on mobile platform, desktop systems, kiosks and other types of stationary displays. The user interface for AR-assisted marketing and sales can be touchscreen and can frequently include gestures for advancing through a catalog or other document.

In some scenarios, integration of marketing and sales projects using Augmented Reality with customer relationship management systems, in order to capture selections and preferences of customers, may be highly desirable.

Benefits

  • Retail establishments do not need to carry full catalogs or products in a showroom
  • Customers can evaluate products prior to their release or availability in a store
  • Customer can configure or test out different features and choices in advance of making an informed buying decision
  • Social features to permit customers to receive feedback from influencers and other decision makers
  • High engagement with brands and products

Organizations

Manufacturers of consumer goods, garments, jewelry, food and beverage companies, automotive companies, any retail establishment or brand that seeks to engage and interact with customers in novel and meaningful ways.

Users

Customers or prospective buyers, both consumers and professionals.

Example Scenarios

  • Trying on goods such as a pair of glasses frames, a watch or jewelry before purchasing
  • Evaluating preferred rim styles for car wheels or different paint colors in a showroom before ordering
  • Evaluating different options of heating and air conditioning systems in a room before purchasing

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Inspection (Medical)

Description AR-assisted inspection systems display relevant medical & dental records on demand by health care workers and overlays digital information on the patient for evaluation and decision support. AR Technologies AR-assisted medical inspection uses any technology for authoring, detection, recognition and rendering. Display options for...

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Training

AR-assisted training supports user education via on-the-job and classroom training by leveraging and augmenting key workflows, procedures, and conceptual information selected from existing technical publication repositories, together with other corporate assets such as product information. AR Technologies AR-assisted training uses technology for authoring, detection, recognition...

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Marketing and Sales

Description AR-assisted marketing and sales permits customers to explore features of a product or service with the assistance of a sales professional or independently. Users can manipulate a digital object, “try on” a product from a digital catalog and better understand the characteristics of a...

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Emergency Response

AR-assisted emergency response supports professionals in the field performing tasks in which risks of unexpected events are high and needs for coordination, safety and in-situ guidance are critical to the professional’s ability to fulfill the objectives and remain safe. The emergency response system using Augmented...

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Damage Assessment (Utilities)

Use case and image contributed by Micah Tinklepaugh. Description When assessing damage from a storm, earthquake or other disaster, utility workers must estimate the time required to fully restore services. This estimate is based on: Pinpointing locations of service degradation Estimating damage to assets and...

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Work Order Creation (Utilities)

Use case and image contributed by Micah Tinklepaugh. Description In work order creation in utilities (electrical, water, natural gas and sewage), workers request, assign and track field service work by: Planning work scope Obtaining and scheduling resources Assembling needed documentation such as work instructions, forms...

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Flight Path Visualization

Flight path visualization provides private pilots with supplementary navigational guidance during flight and landing, permitting them to visualize the flight trajectory in real time. The system guides pilots by superimposing virtual flight path markers (based on global positioning and aircraft orientation references) on to their...

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Cabin Crew Workflow

AR-assisted cabin crew workflows use any technology for creation, detection, recognition and rendering. Display options that permit professionals to use both hands are highly preferred. The user interface can be speech recognition, gesture recognition, eye-gaze recognition or touchscreen. Integration of AR-assisted cabin crew workflows with...

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Asset Repair (Utilities)

AR Technologies Workers use an AR-enabled mobile device such as a tablet or head-mounted display to support asset repair activities. The device features a user interface employing speech, gesture, eye-gaze or touchscreen. AR-enabled devices can be integrated with computer networks and enterprise databases, workflow and...

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Warehouse Picking

AR-assisted warehouse systems support users in picking & sorting processes by recognizing and matching part or package codes and providing instructions via graphical overlays for sorting and delivery. AR Technologies AR-assisted warehouse picking uses any technology for authoring, detection, recognition and rendering. Display options for...

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