An article appeared on TechTarget addressing the ‘experimental’ nature of Augmented Reality in the Enterprise. The article’s line of thought follows the extent to which Augmented Reality is being adopted in the enterprise, as businesses must work out its best uses, cost versus ROI and user acceptance.

Both Christine Perey, AREA Board member and former Executive Director, and The AREA’s current Executive Director Mark Sage, are quoted in this article.

Issues mentioned in the article include confusion around the difference between AR & VR, which is addressed and the fact that mobile apps are only 1 way to deliver Augmented Reality (others being wearables, smartglasses, head mounted displays and other hands free devices).

The state of the AR Market is touched upon including the industry early adopters. Popular uses are summarised, such as inspections, design reviews and in highly complex environments. The article offers a high level overview for industry decision makers looking for a greater understanding of how Augmented Reality can help in their enterprise.

The AREA also offers a huge range of resources for enterprise users and membership. Do take a look around our website for more information or get in touch!

A post on Farm Industry News blog showed industry excitement about the possibility of using Augmented Reality on the farm. Whilst the article concedes that it may be some time before the technology is mainstream in farming, there are plenty of uses that the post encourages readers to consider:

• Interacting with projection of farm building models, e.g. segmenting sections and “going inside”
• Visioning potential for farm equipment manufacturers
• Could reduce costly errors even at the design stage
• Live yield maps and access to real-time weather data whilst on the farm
• Potential for wearable or windshield technology to be used

A press release dated November 9 2016 is available. Scope AR is an AREA member providing advanced AR training solutions. Scope AR has announced a licence with Caterpillar Inc to provide an Augmented Reality based live support video calling platform built specifically for the unique remote assistance needs of industries using heavy machinery. A first-of-its kind partnership, Scope AR and Caterpillar are delivering the unprecedented ability for the Caterpillar dealer network to leverage the benefits of augmented reality (AR) for live support in repairing, troubleshooting a problem or conducting maintenance on equipment.

Scope AR’s platform will be available to more than 160 Cat dealers, Cat machinery users and others under the Cat brand worldwide.

The full press release can be read here.

A conference, AR in China, was recently held in Gui’An. A summary article (link here) noted important points from the conference, including:

• Augmented Reality works best in apps when consumers are unaware that AR is involved.
• B2B will be a significant driver of Augmented and Mixed Reality, as companies will invest in such technology to reduce errors, save costs, and improve efficiency.
• Brands should focus their value proposition be making relevant apps.
• One of the most important components of headsets is the quality of the lenses.
• The aim of the Virtual Reality Summit was to bring together support for business development, content creation, hardware and software innovation, manufacturing, financing, and infrastructure.
• In February, Alibaba (China’s e-commerce leader) led the $800 million Series C round for the Mixed Reality startup Magic Leap, based in Florida.
• The AR, VR, and MR field is connecting companies and creators across the globe.

A recent article on Healthcare Innovation discusses the use of Augmented Reality technology in medicine. According to ABI Research, use cases such as improving the operating room, and viewing surgery remotely will boost the use of medical AR.

Michael Inouye, the Principal Analyst at ABI Research, is quoted to have said that applying AR in medical education will be vital because future experts can use it following graduation. He also said that investment and safety trials are needed for AR in surgery, though it has great potential and is expected to start up next year.

Augmented Reality companies mentioned in the article are Vuzix, Ubimax and Pristine. The article concludes with another comment from Inouye, who is quoted to have said that the medicine industry will help to advance new technology, and that growth of AR will undoubtedly happen soon.

A recent article on PCQuest addresses how Augmented and Virtual Reality are becoming more mainstream, and that application of the technologies is looking promising for businesses rather than just consumers. A report by Juniper Research suggesting that Augmented Reality revenues from the enterprise will overtake consumer AR revenues until 2021 is mentioned.

Significant points in the article include:

• The biggest adoption of ARVR in the enterprise is expected to come from collaboration.
• The retail industry has been one of the first adopters of ARVR technology
• Marketing will also benefit from AR, as adverts can be interacted with by pointing a smartphone camera at them
• ARVR can be used in design departments of larger organisations to reduce costs of production and make changes more quickly
• Industries such as health and fitness, entertainment, and real estate will also be improved due to ARVR technology; a recent International Dementia Conference in Australia demonstrated how 3D VR goggles had improved the quality of life of dementia patients
• Higher levels of connectivity, data storage, and computing power are required for ARVR to be properly integrated in the enterprise
• IDC reports that 1/6 IT hardware sales will be connected to an AR use case by 2020
• Having the appropriate storage infrastructure and being able to humanize the data will be vital as increasing amounts of data is produced

A post on tech.firstpost.com has listed reasons why IT leaders should pay attention to Augmented Reality.

• Although Pokemon Go is a game and the Augmented Reality feature isn’t sophisticated, the success of the app has accelerated attention on AR, giving CIOs and business leaders reason to look into Augmented Reality’s potential within business.
• Certain Augmented Reality apps let technicians receive equipment maintenance instructions through their HMDs while remaining focused on their current task, and also allow for automatic sign translation.
• Gartner analysts named device mesh as a Top 10 Trend for 2016. Businesses will see an evolution of immersive content and applications and VR and AR capabilities will merge with this digital mesh to make the flow of information more seamless.
• CIOs and IT leaders can track wearables, AR and VR to determine broader business value and continued consumer uptake, while working with business users and EA leaders to hone in on key target personas.

An article written by AREA Member APX Labs’ Brian Ballard for the WardsAuto.com website, tells how the automotive industry needs to quickly upskill its workforce.

US manufacturing jobs might be plentiful, skills are lacking. The ‘jobs crisis’ comes from a shortage of skills.

US automakers have added 300,000 new jobs in the past six years. It is suggested that the biggest challenge facing employers is filling the skills shortage to keep factories operating at capacity. Technology: automation, robotics, etc improves process productivity. Specifically smart glasses, are improving productivity by brining critical information to the front line of manufacturing, empowering workers.

Deploying wearables is one solution to filling the skills gap. The article details how the following can help:

• Digital inspections and reference
• Knowledge capture
• Real time video collaboration

An announcement was made today by EON Reality who have announced 3 milestones:

1. Opening a state of the art R&D facility in Singapore
2. The first regional call for proposal targeted at VR/AR start-ups
3. Asia release of EON Experience AVR – a gamified augmented reality and VR learning library 

The focus is on improving R&D capabilities, finding new creative uses of VR and AR. The boom of the Augmented Reality and VR market has meant that the Asian market is a key part of growth due to its large population including the need to education millions of students.

A central location in Singapore has been chosen to enable collaboration with key partners and vendors and to deliver high quality solutions to an increasing number of clients. Additionally to empower interaction with VR and AR entrepreneurs and to build an ecosystem to support start ups.

Full details of the article can be read here.

While attending the VRAR World event in London recently, AREA Executive Director Mark Sage was interviewed by Aditya Kishore of Telco Transformation. Telco Transformation is an online community for communications executives to track the transformation in the global communications networking and services sector. The interview, which covers the status of AR in the enterprise today, the goals of the AREA, and examples of how AR can help enterprises, can be found here.