Augmented Reality for Enterprise Alliance

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The Bosch Group


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The Bosch Group is a leading global supplier of technology and services. It employs roughly 360,000 associates worldwide (as per April 1, 2015). The company generated sales of 49 billion euros in 2014.

The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 17,000 workshops. In addition, AA is responsible for more than 1,000 “AutoCrew” partners.

AA has more than 18,000 associates in 150 countries. Automotive Service Solutions is a business unit of the AA division with around 3,500 associates globally. In its “Automotive Service Solutions” operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and  technical information services. Augmented Reality is an important part of the product area of technical information services.

Background and Achievements

Bosch Automotive Service Solutions is a supplier for AR solutions for the enterprise (e.g., CAP—the common augmented reality platform) but also a consumer of AR technology for its own products. The development of the CAP framework is heavily driven by the needs of internal and external users of Augmented Reality technology.  The CAP framework provides a complete solution which put the end result in focus: fast and affordable applications to support technicians and products instead of focusing on the AR technology itself.  Bosch Automotive Service Solutions can be considered to be the leader in industrialization of Augmented Reality applications and content.

Challenges to be Addressed by AR

By applying AR to product and services Bosch Automotive Service Solutions can significantly decrease cost and increase awareness of their own products as well as the customer’s products. AR helps to transmit information faster and more accurately than any other technology currently used in the documentation world.

Having now a framework which industrializes the AR content and application development, AR can now be widely deployed and contributes significantly to cost reduction and higher revenue generation.

Why AR is a Strategic Area

In a world of constantly growing product complexity and the resulting demand to provide superior support for technicians to service products or end users to operate products, Bosch Automotive Service Solutions identified the AR technology as the most appropriate tool to overcome those challenges. Being able to provide solutions in a cost-effective way to internal and external customers is the enabler to significantly benefit from AR.

Therefore AR is an essential part in Bosch’s overarching strategy of the Connected Workshop.

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