Vectorform Develops AR Vehicle Exploration Tool for Use with Google Glass

Distributed around the vehicle are various “touch points” where Google Glass recognizes the contours of the car using Metaio 3D tracking technology. The first touch point demonstrates the new laser headlights by projecting virtual light beams right out of the car’s lamps. Subsequent touch points illuminate the inner workings of the chassis or illustrate drive-train components with an  “X-ray” view. In addition, the aerodynamic shape of the vehicle is demonstrated using a virtual wind current that smoothly curves and swirls around the car’s bodywork.

This Augmented Reality experience accompanies the buyer in discovering the features of the new vehicle.  The same technology and concept can be used for communicating about a new product for enterprise customer and increase effectiveness of B2B sales tools.

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