Poor Communication Continues Confusion about Augmented Reality and Enterprise Use Cases

In this feature article on CyberCom.com, a portal for the Nordic IT consultancy group, Augmented Reality is introduced for the uninitiated. The author offers interesting use cases in enterprise and industrial scenarios. Unfortunately, the author also fails to clarify the differences between virtual and Augmented Reality technologies and uses the terms interchangeably.

The blurring of lines as in this article is making it difficult for potential customers to assess costs and benefits thus delaying the adoption of Augmented Reality. In our blog post about terminology confusion, the AREA calls for increased educational programs to reduce confusion and increase impact of outreach campaigns designed by product and service providers to promote Augmented Reality adoption.

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