Holo-Light XR Expands to the United States

AREA member Holo-Light (German-Austrian) announced on May 11 2022 they are opening a new location in Durham, in the heart of the Triangle, North Carolina’s technology hub.

By expanding into the US, the Augmented and Virtual Reality (XR) specialist will increase its proximity to existing local customers and partners and expand its customer base in the United States. Holo-Light already serves a steadily growing number of companies in the US, including BMW Group, Procter&Gamble, Denso and a number of leading aerospace companies.

Chief Executive Officer Florian Haspinger said, „We’re creating a game changer for the Industrial Metaverse: a streaming service for XR applications with an intuitive user experience, compelling 3D experiences and globally available immersive content. The United States is one of the world’s leading markets in Augmented and Virtual Reality, so this expansion is an important milestone for Holo-Light.

“The company’s XRnow streaming-as-a-service ecosystem brings the power of the cloud to mobile XR devices – combining endless computing power and smart orchestration of resources with high scalability. Hosting, running and streaming AR/VR applications from the cloud allows users to access high-polygon, complex 3D content at any time, regardless of location.

“We already serve more than 100 customers worldwide. Now, we´re using the capital from our recent funding round to further expand our business, relationships and competitive advantage globally. The Durham office puts us right in the heart of the Triangle, in close proximity to companies such as Lenovo, Epic Games, and Google,“ said Helmut Gulde, Chief Corporate Development Officer.

In the future, in addition to the Durham location, the company plans to open an office on the West Coast of the United States.

Last December, Holo-Light closed its largest-ever financing round of $6,3 million with EnBW New Ventures, Future Energy Ventures and Bayern Kapital. With XRnow, the young company has combined its two in-house products: the remote rendering software component ISAR SDK and the XR application AR3S for collaborative work on 3D CAD models. Holo-Light is aiming for a Series B financing round with international investors within the next 12 months.

 

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