Digi-Capital Predicts Seven Drivers for Augmented/Virtual Reality
Digi-Capital has released its “Augmented/Virtual Reality Report Q2 2015“, in which it predicts a $150 billion market for Augmented and Virtual Reality by 2020. Despite healthy competition among AR/VR players, Digi-Capital doesn’t see Augmented and Virtual Reality lifting off until next year.
Besides defining seven key drivers against which today’s players will need to deliver in order to dominate the Augmented Reality market, Digi-Capital has created a “Reality Matrix” for providing context for understanding the drivers. Interestingly, Digi-Capital distinguishes between Augmented Reality (which “gives users the equivalent of Iron Man’s holographic display with transparent virtual objects in the real world in daylight, e.g., Meta”) and mixed reality (which “gives users virtual objects that appear solid in the real world in daylight (e.g. Microsoft HoloLens, Magic Leap), or switches easily between AR and VR, e.g., ODG”). Here at the AREA, we tend to simply label all systems not designed for Virtual Reality as Augmented Reality systems.
Digi-Capital sees the mobile market as dwarfing the AR/VR market and cautions today’s AR players about the risks of competing with the likes of Apple, Lenovo, Samsung, and Huawei.