Catchoom Found Augmented Reality at MWC 2016

AREA member Catchoom is a Barcelona-based computer vision technology service provider and developer of visual search enabling technologies which sends its team to Mobile World Congress each year. In this post on the Catchoom blog, the marketing team describes the situation at MWC 2016 very succinctly: it was more like a ‘Virtual Reality World Congress.’  The first highlight of the post is the photo of Facebook founder Mark Zuckerberg casually strolling amid hundreds of journalists wearing Samsung VR headsets during the Samsung preview evening event. This really set the stage for what blossomed into a global discussion about potential risks of VR turning people into tethered, captive puppets.

The post then provides insights about the vendors which were showing AR and making announcements in conjunction with the event. The most notable Augmented Reality announcement covered in the Catchoom blog was the Epson Moverio BT-300 introduction. Other highlights included the Fujitsu helmet for industrial workers.

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