Bosch CEO Bullish About AR in Windshields
When Werner Struth, the CEO of Robert Bosch, took the stage at CES 2015 he was full of predictions. In his keynote, covered by the Wall Street Journal, Struth shared that the electronics giant is working with companies like Mishor3D on bringing information out of the dashboards and into view as Augmented Reality projected on the windshields of automobiles.
Of course, the manufacturer isn’t alone to be working on the projection of navigation and assistance where drivers can see it. General Motors, Daimler and Continental Corporation are also working on the heads-up display technology. It will still be several years before AR support in mass market cars is commonplace, but it’s getting closer.