Blog on The Economist Demystifies Enterprise Augmented Reality
We’ve detected an increase in the frequency with which major business publications are writing about enterprise Augmented Reality. This post on The Economist blog is a great example of how to help readers understand the differences between AR for enterprise and that designed for consumers, as well as the distinctions between Augmented Reality and Virtual Reality.
The post which demystifies Augmented Reality features two of the AREA’s large enterprise customer members: Boeing and Newport News Shipbuilding and mentions the DAQRI smart helmet as a promising technology.
Although the promise of hands-free displays is large, the costs and other shortcomings of the technology are still high. In the near term many projects demonstrating the effectiveness of Augmented Reality will use tablets, according to Patrick Ryan of Newport News Shipbuilding.