Augmented Reality for Enterprise Alliance

3D Asset Usagein Enterprise AR

This is a public summary of the complete AREA research report prepared by Eric Lyman, Director of 3D Technologies at 3XR Inc. under contract with the AREA.

Download the Report +

WorkinAR Essentials SeriesNow Open

The WorkinAR Essential Series is a set of interactive tracks and sessions designed to help enterprises new to Augmented Reality (AR) understand and develop a business case justification and identify and overcome potential AR deployment challenges.

Details and booking +

AR for Business Continuity

Mark Sage, Executive Director of THE AREA speaks with Umar Arshad, Head of Growth for AR Products at PTC, about leveraging augmented reality to maintain business continuity and build resiliency.

Watch the Video +

AREA Membersoffer pandemic support

As organizations throughout the world cope with the quarantining and work-from-home restrictions necessitated by the global coronavirus pandemic, AREA members are springing into action to help.

Read More +

ROICalculator

The AREA provides the ‘ROI Calculator’ as a tool to help AREA members understand potential cost savings and other business benefits when deploying AR solutions.

Access the Calculator +

Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

Read More +

Explore the AREA Startup Membership Today!

The AREA’s Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

Read More +

Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

What we are doing

AREA Blog

Come and join us

Upcoming Events

AREA Master Class WorkinAR Session – AR Medical Device Training: How Medtronic reduces onboarding times by 50%

Online May 20 2021

Join Peter Tortorici (Medtronic) and Dirk Schart (RE’FLEKT) to learn how Medtronic is using Augmented Reality (AR) Training Guides to reduce onboarding times by 50%.

Vuforia Live

Online May 27 2021

Vuforia Live is a half-day virtual event devoted to all things augmented reality, featuring sessions on the business value of AR, spotlights on real-world AR case studies, updates on PTC AR products, and a sneak peek into what the Vuforia team is working on next.

WSJ Tech Health Partnership – The Transformation and Advancement in Healthcare Technology

Online Jun 9 2021

Join tech executives, health-industry leaders, researchers and policymakers for in-depth conversations on how technology can help eradicate Covid-19.    

ISMAR 2021 Conference

Bari, Italy Oct 4-8 2021

IEEE International Symposium on Mixed and Augmented Reality (ISMAR) is the premier conference for Augmented Reality (AR) and Mixed Reality (MR). ISMAR explores the advances in commercial and research activities related to AR and MR and Virtual Reality (VR) by continuing the expansion of its scope over the past several years.

The 8th Enterprise Wearables Technology Summit EWTS

Online Oct 6-27 2021

The Enterprise Wearable Technology Summit (EWTS) is the longest-running and most comprehensive event dedicated to the business and industrial applications for wearables, including AR/VR/MR (XR) glasses and headsets, body-worn sensors and exoskeletons.

AWE XR Conference and Expo 2021 USA

Santa Clara, CA Nov 9-11 2021

With over a decade in the space, Augmented World Expo (AWE) is the leading AR/VR event series in the world. AWE hosts four annual events (Silicon Valley, Munich, Asia, Tel Aviv) and has meetup chapters all over the world. Forbes calls AWE “the most essential AR/VR conference and expo.” AWE has also been mentioned in...

Worth watching

Latest Videos

AREA Webinar Archive

AREA Members-Only Material

Why join the AREA?

AREA Roundtable recordings

Augmented Reality for Business Continuity – Interview with Umar Arshad of PTC and Mark Sage of AREA

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

View Member +

What Members Think

Members Testimonials

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

The AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.

Stereoscape

The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter
Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.