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Augmented Reality for Enterprise Alliance

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Work in concert with the world's leading AR experts.
AREA's members include the world's leading technologists and business organizations in the field of Augmented Reality. Through our network, they collaborate to advance the industry by guiding organizations to overcome the risks and realize the full value of AR.

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Adopting Zero Trust PrinciplesInfographic

By using this infographic, organizations can ensure that their AR systems fit into a security architecture and aligns with their security posture.

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USE CASE FRAMEWORK

Ensure the best possible start for your AR use case.
Without a precisely defined Augmented Reality use case, requirements can't be identified, and a business case can't be built. Our members created the Enterprise AR Use Case Development Framework, which provides a step-by-step process to help organizations overcome these obstacles.

Go to the Framework +

FIRESIDE CHAT

What is XR: Towards a framework for augmented and virtual reality.
AREA Director Mark Sage chats with Prof. Philipp A. Rauschnabel, Universitat der Bundeswehr Munich.

Watch the Short Video +

SEE YOU IN BARCELONA!

31 January - 2 February, 2023
IoT Solutions World Congress presents a global crossroads for business and tech executives looking to transform industries through powerful digital innovation initiatives.

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OBJECT COMPREHENSION

Visual Context for AR.
In this AREA webinar, Brad Quinton of Singulos Research provides insights into visual perception for critical AR applications.

Watch on demand +

NEW AREA RESEARCH

5G and AR: Overview and Survey Results.
Composed of experts in IoT and 5G, our research team assessed literature on 5G-enabled AR solutions for enterprises and the expected evolution of 5G and AR.

Download the report +

Welcome To

The AREA Augmented Reality Portal!

The Augmented Reality for Enterprise Alliance (AREATM) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREATM) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

What we are doing

AREA Blog

Come and join us

Upcoming Events

Field Service East – SC 2022

South Carolina, USA Aug 16-18 2022

Field Service is where cross-industry service, support, and customer success leaders come together to build world-class operations.

AI Manufacturing – Dallas, TX

Dallas, TX Aug 24-25 2022

AI Manufacturing 2022 is a two-day event focused on providing in-depth discussions and solutions for manufacturing professionals who are transforming their operational systems. The 5th annual event will bring together senior-level decision makers, digital transformation leaders, IT Directors and others tasked with evaluating new technologies and accelerating their digital transformation. The event will cut through...

The Virtual Reality & Augmented Reality Conference

Dublin, Ireland Sep 13 2022

This gathering of over 500 senior management includes senior management from the AR and VR sector as well as key executives from sectors such as gaming, real estate, medicine, manufacturing, retail, transport etc that stand to be transformed by the technology. The event offers an opportunity for the sector to gather and keep up to...

METAVSUMMIT

Dubai, UAE Sep 14-15 2022

METAVSUMMIT is an event that specializes in helping Web 3.0 Companies (Blockchain, Metaverse and NFTs) and Investors meet under one roof for them to be able to create long-term business relationships. The Event currently holds the position of being the most focused investment event for the web 3.0 industry. This means that METAVSUMMIT focuses on...

Immerse Technology Conference: Understanding & Application in Industry

Sheffield, UK Sep 28-29 2022

The AREA, Made Smarter Innovation and Immerse UK in collaboration with the HVMC, is holding an enterprise XR workshop / demonstration event on the 28th – 29th September 2022, taking place at the AMRC Factory 2050 in Sheffield, UK. We will be looking at Augmented Reality (AR) technologies and Virtual Reality (VR) technologies across a two...

GITEX Global X Ai

Dubai Oct 10-14 2022

GITEX GLOBAL is one of the world’s most influential meeting places for the technology industry; bringing together thought-leaders, creators, innovators and makers to discuss, debate and challenge new ideology, showcase new products and identify future opportunities. With 6 shows under one roof, conference programmes with over 1000 expert speakers, 4000 exhibitors and more than 200...

Worth watching

Latest Videos

Transforming the Workforce Through Connected Devices

AR on the Manufacturing Floor – IIoT World Day

AREA Webinar Archive

AREA Members-Only Material

Why join the AREA?

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time..

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

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What Members Think

Members Testimonials

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

The AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

Being part of an international coalition helps networking and possible future international expansion. AR is currently advancing rapidly and we’re keen to keep up to date on the most recent technological advances. We’re interested to see how companies on the customer side have leveraged AR in their business and to learn more about AR business models to refine our own value proposal. The AREA research and tools are potentially valuable assets for us.

Stereoscape

The AREA unites the AR community with focus on the enterprise sector, in which we see the driver for growth and maturity of XR. We believe that Holo-Light can contribute to that eco-system with expertise in AR software development, engineering use cases and technology enabling the streaming of all XR applications.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Johan de Geyter
Johan de Geyter CEO - Iristick

We appreciate all the work, which has already been done in R&D and think that the combination of market insights of all members will bring us closer to mass adoption and rollouts in the enterprise sector.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

The activities throughout the year including workinars, committees, podcasts and events are a remarkable platform for all companies with interest in XR, not only giving us the chance to present ourselves, but also shape the future of XR. We see the AREA as a platform, cross-linker and companion in the world of XR and believe that we can achieve much more as a community.

Luis Bollinger
Luis Bollinger Co-Founder - Holo-Light

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