Augmented Reality for Enterprise Alliance

Key AR terms

Area Glossary

Augmented Reality has been the subject of scientific and engineering research for decades but has only recently been brought to the attention of wider audiences. As the concept is broad, it is easily confused with other new and emerging technologies with which it shares attributes.

The AREA has compiled the following list of key AR terms and their definitions to help enterprises understand what distinguishes AR from other technologies and to provide a helpful reference when reading about AR-specific tools and concepts.

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3D Object Tracking

3D Object Tracking is a tracking technique based on using a three-dimensional object to represent a real object to be augmented. 3D image tracking requires more processing power than 2D image tracking, but the visual effect is more realistic, providing more depth and detail, which may be valuable in some AR applications.

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