Augmented Reality for Enterprise Alliance

The Players

AR Ecosystem

The success of a new technology is often dependent on the ecosystem built around it. The more complex the technology, the more diverse the ecosystem that supports it – and the more vital it is to nurture that ecosystem to ensure success.

Gartner defines a digital ecosystem as “an interdependent group of enterprises, people and/or things that share standardized digital platforms for a mutually beneficial purpose (commercial gain, innovation or common interest)”[1]. Digital ecosystems enable you to interact with customers, partners, adjacent industries, and even competitors to further your goals.

The AREA is focused on accelerating the adoption of enterprise Augmented Reality (AR) by creating a comprehensive ecosystem. The AR ecosystem is composed of many industry players that need to work together to deliver on the promise of enterprise AR. These players include enterprises (the users of AR technology) and AR solutions providers, as well as non-commercial organizations, such as academic institutions and industry groups. Together, these segments of the AR ecosystem are working to ensure that AR solutions are delivering value to the broadest range of users

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Communications (Network) Providers

They are a critical enabling component of infrastructure for Augmented Reality, when AR users require networking capabilities for mobile AR devices. Examples of AR-specific requirements include increased bandwidth for visual search capabilities via a remote database or for video conferencing with a remote user or expert, as...

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Institute (Commercial or Nonprofit) Conducting Enterprise AR Research

Research institutes are essential to technological innovation in the growing field of Augmented Reality, and are funded by government or by private concerns. The AREA provides resources to support research groups and institutes focusing on enterprise AR through all phases of their evolution. Join the AREA today to benefit...

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Nonprofit Member Organization

These organizations also perform research and advocacy on behalf of their members to the business community at large, providing opportunities for networking and information sharing, as well as contributing to the definition of technical standards and best practices in Augmented Reality applications. The AREA The AREA seeks...

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Provider of Higher Education and Professional Training Services

They can be independent corporations or learning organizations within larger entities. Independent education and training providers are often accredited or certified by standards bodies to offer their services, and play a role in educating the general business community on the usage and benefits of Augmented Reality. The AREA The...

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About Business Ecosystems

“An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world. The economic community produces goods and services of value to customers, who are themselves members of the ecosystem. The member organisms also include suppliers, lead producers, competitors, and...

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Is There a Keystone Business, Dominator and Hub Landlord Business in AR?

In his review of Iansiti and Levien’s book, Albert Foer summarized the central thesis of the book as follows: At the center of each ecosystem is a so-called keystone business. Wise keystone management acts upon enlightened understanding that a keystone’s fate is shared with that of the other...

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Consumer vs. Enterprise AR Users

The enterprise user has different requirements and expectations than the consumer user, whom is typically targeted by most AR developers. Throughout history, technological innovations helped businesses perform better. In the 1990s, a few technological innovations took off on a mass market scale in the hands...

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