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Companies that design, manufacture and furnish (via OEM or directly) hands-free displays such as head-mounted, wearable displays, dedicated projection AR technology or other display components must master and integrate many complex technologies including optics, human-machine interaction
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Companies that develop, publish and sell commercial AR software, as well as provide maintenance, support and integration can look forward to an increase in customer demand over the next few years
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AR experience publishers are any firms or individuals that gather, publish and sell data sets for usage or resale by other provider segments or enterprise AR customers
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There are many different types of AR experience developers today and this diversity will only increase as the AR ecosystem grows, similarly to web development
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In the early assessment phase of a new technology, research is commonly performed by dedicated groups of engineers who understand the enterprise business very well and have the mandate to experiment with, and to study new technology components. They have a budget to purchase sample
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The AREA’s conceptual model of the AR ecosystem resembling a biological ecosystem takes into account macro-system factors that gradually emerge and evolve as the result of convergence of many trends. For example, some of the technological trends contributing to the growth of AR include:
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A biological ecosystem is comprised of segments, usually hunters and hunted. The business analogy is that of suppliers of a product or service facing their consumers, with facilitating organizations or services between the two major segments
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