THX ahead with Smartglass Certification Program

A press release dated May 30 2017 reveals that THX, a leading provider of superior audio-visual experiences, has partnered with ODG (Osterhout Design Group), a leading developer of Augmented, Virtual and Mixed Reality Smartglasses, to pave the way for excellence in headworn devices.

The driving force of the partnership is the new THX Virtual Cinema Display Certification program, which ensures a world-class viewing experience for Augmented and Virtual Reality Wearable devices.  

The ODG R-9 smartglasses will become the first THX certified product in the program, setting the standard for display excellence and a high bar for future headworn certifications. It will ensure that the R-9 glasses, and any future devices that are certified, are calibrated to the same color and resolution standards that are used in professional Hollywood studios, giving consumers access to visual content from the ‘best seat in the house’, no matter where they are.  

“Augmented reality is the future of audio and visual advancement,” explained Bill Rusitzky, CRO of THX Ltd. “We chose to partner with ODG to certify their product’s best-in-class cinematic experience because we are dedicated to establishing high standards in next-generation technologies, as we have achieved with existing technologies over the past 30 years. We are excited to continue this commitment to consumers, and come together with ODG to deliver premium AV experiences in a very new way.”

The full press release can be read here.

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