PTC: Big Partner Opps in IoT and Augmented Reality
AREA member PTC’s Kerry Grimes has been interviewed by Lynn Haber on Channel Partners Online. PTC, host of the recent LiveWorx Technology Conference, held last month in Boston, is all about investing in a channel-led strategy as the company transitions from its CAD, PLM (project life-cycle management) and SLM (service life-cycle management) roots to Internet of Things (IoT) and Augmented Reality (AR).
Kerry Grimes is Senior Vice President, worldwide channel sales at PTC. In the interview he reveals insight on PTC’s channel strategy. PTC has about 400 partners. Grimes is a channel veteran who, prior to his current four-year stint at PTC, worked in channel sales at Siemens UGS PLM Software for eight years and also, among some other career moves, cut his teeth in the channel as director, channel operations, at IBM Software Group for 13 years.
Grimes states: “The company now has the vision and forethought in two key markets, two key technology waves that are coming at us: IoT and VR/AR – both pieces. We play in both those [VR/AR] markets. We see the AR market first, and that’s where we’re using things like digital twin to tie the physical world with the digital world together. We’re working on VR technologies, which now actually allow you to overlay CAD data while you’re looking at the physical world.”
The full interview can be read here.