Personality Type Impacts Wearable Hardware Acceptance
Personality types are known to impact many aspects of our daily life, including user acceptance of having to wear unusual hardware for the purpose of having Augmented Reality experiences. A scientific publication on ResearchGate.com describes several studies conducted by Philipp Rauschnabel, Alexander Brem and Bjoern Ivens on the direct and moderating effects of human personality on the awareness and innovation adoption of smart glasses.
The study suggests that those with personalities that are open and extroverted are more likely to already be aware of smart glasses such as Google Glass. It follows naturally that those who perceive the potential for benefits and social conformity of smart glasses are more likely to adopt such wearables. According to the authors, the strength of these effects is moderated by an individual’s level of openness to new experiences.
Findings like these could help the development and validation of new processes that help AR project managers select the best users with which to work on enterprise Augmented Reality pilots, proofs of concept and introduction projects.