Welcome to the latest information and news coverage about the AR for Enterprise Alliance and its members. Browse press releases, events and information for media and community relations. Access our press kit for our full story and snapshot of AREA facts and figures.


Press Releases

11 April 2017

Manufacturers Unite to Shape the Future of Augmented Reality


Sixty-five Organizations Develop First Global AR Functional Requirements for Industry; Lockheed Martin, Caterpillar and Procter & Gamble Lead Effort

28 Mar 2017

Industry Leaders Join Augmented Reality for Enterprise Alliance (AREA)


PTC, provider of the ThingWorx® industrial Internet of Things platform (IoT) and Vuforia® augmented reality platform and Flatirons Solutions, a global provider of technical information management solutions for knowledge-driven industries, joined AREA at the Sponsor Level and accepted Board of Directors seats. 

13 Dec 2016Lockheed Martin joins The AREA

The Augmented Reality for Enterprise Alliance (AREA) announced today that Lockheed Martin has joined AREA at the Sponsor level and accepted a seat on its Board of Directors.

1 June 2016

Study Finds Enterprises to Gain New Efficiencies Through Smart Glasses Adoption

The Augmented Reality for Enterprise Alliance (AREA) in partnership with Vital Enterprises, creator of the Vital View quality assurance software platform for smart glasses, today released results of a survey that explores drivers of smart glasses adoption in enterprise environments.
5 Jan. 2016

Eight New Members Join Augmented Reality for Enterprise Alliance (AREA)

The Augmented Reality for Enterprise Alliance (AREA) announced today that since its inception in 2015 it has added eight new members who represent the three segments of the enterprise Augmented Reality ecosystem.  
30 Dec. 2015

Vuzix adds Atheer AiR™ Suite for Remote Expert Collaboration and Rapid Task Flow Deployment to its Growing Ecosystem of M100 Smart Glasses Applications

Vuzix® Corporation (NASDAQ: VUZI), a leading supplier of video eyewear and smart glasses products in the consumer, enterprise and entertainment markets, is pleased to announce that the company has formed a partnership with Atheer, a pioneer of AiR™ (Augmented interactive Reality) computing.  
17 Dec. 2015 

Pioneer of Augmented Reality Computing for the Enterprise, Atheer Closes $14 Million Series B Financing

 Atheer, the company pioneering the new AiR™ (Augmented interactive Reality™) computing platform, today announced that it has closed a $14 million Series B funding round led by Signatures Capital and Streamlined…
3 Dec. 2015 

TeamViewer and Atheer Announce Strategic Partnership and Technology Integration to Benefit Smart Glasses Users

 TeamViewer®, the global pioneer of remote control and online collaboration software, today announced a strategic partnership with Atheer, creators of the new AiR™ (Augmented interactive Reality™) computing platform…
2 Dec. 2015 

Atheer Acquires ONtheGO Platforms to Further Advance Gesture Interaction with Augmented Reality Smart Glasses

Atheer, the company pioneering the new AiR™ (Augmented interactive Reality™) computing platform, today announced an agreement to acquire ONtheGO Platforms. Using computer vision and proprietary…
 19 Nov. 2015

Augmented Reality Leader Atheer Unveils AiR™ Glasses and AiR™ Enterprise Suite to Transform the Way Deskless Professionals Work and Collaborate

Atheer, the company pioneering the new AiR™ (Augmented interactive Reality™) computing platform today unveiled AiR Glasses, the world’s most interactive 3D smart glasses and the AiR Enterprise Suite, a cloud-based…
5 Nov. 2015

AMRC becomes the first UK research organisation to join the Augmented Reality for Enterprise Alliance (AREA)

The University Of Sheffield Advanced Manufacturing Research Centre (AMRC) is demonstrating its leadership role in UK manufacturing by joining the Augmented Reality for Enterprise Alliance (AREA). AMRC is the first…
22 Oct. 2015 Masimo & Atheer to Demonstrate Prototype of Interactive Root® Iris™ Display Powered by AiR™ Smart Glasses PlatformMasimo (NASDAQ: MASI) and Atheer announced today that they will unveil a prototype of the Root Iris display App using the Atheer AiR (Augmented interactive Reality) platform and AiR Glasses at the American Society of…
10 Sept. 2015 

CTIA-The Wireless Association Announces 2015 CTIA Awards Winners

 On day two of Super Mobility 2015, CTIA–The Wireless Association®announced the winners of the Emerging Technology (E-Tech) Awards, Hot for the Holidays Awards and the MobITs Awards.
6 July 2015

AREA and EPRI to host Augmented Reality in Leading-Edge Utilities Event

Augmented Reality for Enterprise Alliance (AREA)  teams with Electric Power Research Institute (EPRI) and IEEE Standards Association to identify opportunities for Augmented Reality in the utilities industry
19 May 2015Atheer Labs Press Release re: AREA LaunchAtheer and Industry Leaders Establish Augmented Reality for Enterprise Alliance (AREA)
19 May 2015NGRAIN Press Release re: AREA LaunchNGRAIN is a Founding Member of the Augmented Reality for Enterprise Alliance (AREA)
19 May 2015AREA Member StatementsSupporting Statements from AREA Founding Members
19 May 2015AREA Launch Press ReleaseAugmented Reality for Enterprise Alliance (AREA) Launches with Goal to Accelerate Adoption of AR Technology

AREA in the News

24 Feb 2016 

The AREA: Thinking Long-Term About Augmented Reality Applications

Augmented Reality applications will not get introduced and adopted as a workplace solution unless they address a burning business need. While the media hypes Apple’s “secret” AR/VR team and Twitter buzzeswith discussions of how Magic Leap raised more money than most ever dreamed possible….
18 Aug 2015

Корпоративная AR на встрече Augmented Reality for Enterprise Alliance (AREA)

Альянс дополненной реальности для предприятий (Augmented Reality for Enterprise Alliance — AREA) — новая международная некоммерческая организация, посвятившая себя делу внедрения AR-технологий в корпоративный сектор. 
10 July 2015AWE 2015 – Day 1 RecapTechnology design specialist Brok Howard blog post: Highlights of AWE day-1 and AR sessions led by AREA members Bosch, EPRI, and APX labs
22 May 2015Augmented Reality for Enterprise Alliance (AREA) Emerges to Accelerate AdoptionRethinkResearch Analysis: Market Will Mature More Quickly with Support of New Association
20 May 2015APX and the Augmented Reality for Enterprise Alliance APX Labs blog post:  How AREA will change the ecosystem
19 May 2015Announcing the AREANGRAIN blog post: Overview of AREA mission, members and potential impacts
 19 May 2015l’Augmented Reality for Enterprise Alliance est Officiellement Lancée RA’ Pro Analysis: Cette nouvelle organisation internationale à pour but de faciliter le développement de la réalité augmentée 
 19 May 2015iQagent Joins AR for Enterprise Alliance as Founding Sponsor Member iQagent announcement: New Organization Will Expand and Mature Augmented Reality Ecosystem