Euromonitor Study Breaks Augmented Reality Down
The more sources of information about Augmented Reality that are balanced and clearly written with less hype the better.
In his digital analyst post on the Euromonitor International blog, Pavel Marceux, shows that he’s done his research as he answers four simple questions in a short an succinct manner:
1. What are the differences between virtual (VR) and augmented reality (AR)?
2. In what industries does augmented reality offer practical applications?
3. Is augmented reality a natural fit for wearable tech?
4. What are the primary challenges to its success?