CNET Offers Analysis of Apple’s Acquisition of Metaio
Taking a little more time to perform due diligence on the recent acquisition rumors, staff writer Michelle Meyers’ article on the CNET site goes into more depth about Metaio’s change in circumstances and the impacts the acquisition could have on those planning or already deploying Augmented Reality. Meyers did not obtain a confirmation of the rumor from Apple, but points out that a research note published by Piper Jaffray senior research analyst Gene Munster in March already confirmed that Apple is “exploring the augmented reality space.” If and when confirmed, the timing of the deal with respect to recent announcements by Google and Microsoft demonstrates that AR is an increasingly strategic component of the computing environment and the operating system in particular.