Augmented Reality can Enhance Enterprise Performance

People are beginning to grasp the value of Augmented Reality to enhance enterprise enterprise performance but it is easy to oversimplify the situation and mislead audiences.

The title of this LinkedIn Pulse post by Jesus Rodriguez sounds ambitious. It asserts that Augmented Reality will redefine the enterprise. The title suggests that the post will explain the impacts of Augmented Reality on all enterprises, but in reality it only briefly suggests possible impacts on five industries. The five on which the author focuses are: Education, Public Safety, Construction, Training and Retail.

There are numerous web pages that will help clarify the use cases for Augmented Reality in these industries. Unfortunately, the brevity of this post barely scratches the surface of the use cases and does not permit the reader to really understand the full impact or potential for change. The AREA and its members are developing content that is highly descriptive towards the goal of reducing the hype that could build up before people actually prove the value of Augmented Reality on enterprise operations.

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