AREA Member Apprentice Scores $8 Million in Series A Financing

What’s the value of a comprehensive, vertical industry-focused AR solution? For AREA member, it’s worth at least $8 million. That’s what a group of investors led by Pritzker Group Venture Capital has invested in Series A funding for the pharma- and biotech-focused AR solution provider.

The Apprentice platform is an all-day workflow solution that the entire pharma and biotech organization can use, from the scientist doing drug discovery to the manufacturing operator. Apprentice calls it “the first conversational AR and AI platform.”

“We like to say that we don’t just augment reality; we augment human ability,” said Angelo Stracquatanio, co-founder and CEO of “AR and AI are changing the way workforces across all industries solve problems and share information, ushering in the next wave of human potential.”

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