Written by AREA staff, members and guests, posts on the AREA blog provide analyses and opinions on AR-assisted enterprise. Topics include analyses of upcoming or recent events and new solutions and trends in technology and the market. If you have a post you would like us to publish, please contact the AREA editor with a brief summary of your topics and point of view.
The members of the AR for Enterprise Alliance (the AREA) are cordially invited to attend the tenth in-person meeting. The meeting will take place on Friday, October 28th, 2016, in Barcelona, Spain. Read More
Innovation in wearable technology continues to accelerate. Smart watch vendors are making so many announcements there are portals dedicated to helping customers sort through the details. There is also a portal to help customers compare the features of wearable displays for AR. Read More
Today, companies in many industries seek to develop AR and VR applications for their needs, with the band of existing Augmented Reality solutions extending from gimmicky marketing solutions to B2B software. Helping production companies train their workers on the job by augmenting service Read More
Due to the potential to radically change user engagement, Augmented Reality has received considerable and growing attention in recent months. Pokémon Go certainly has helped and, in turn, generated many expectations for the advancement of AR-based solutions. In fact, the game has Read More
Since its release on July 6th, Pokémon Go has become a global phenomenon—with downloads of the mobile app exceeding 75 million within the first three weeks. Many reviewers credit the game's meteoric success to its innovative use of "Augmented Reality." To those of us in the enterprise Read More
Further to my last post about the AWE ’16 conference, I want to share some thoughts and areas for future focus from my first two months as the Executive Director of the AREA. It’s exciting to be involved in such a vibrant and dynamic ecosystem of AR providers, customers and research Read More
AREA member JoinPad provides cloud-based and contextually aware software that simplifies processes in a number of industries. The company’s BrainPad product integrates enterprise resource systems and sensor networks to add Augmented Reality visualization and contextual computing to Read More