Augmented Reality for Enterprise Alliance

Thought Leadership

Latest Blog Posts

Mixed Reality: Just One Click Away

Feb 16 2017

Author: Aviad Almagor, Director of the Mixed Reality Program, Trimble, Inc. Though best known for GPS technology, Trimble is a company...

Read More +

AREA Members Featured in IndustryWeek Article on AR in Manufacturing

Feb 5 2017

AREA members Newport News Shipbuilding (NNS), DAQRI, and Upskill and AREA Executive Director Mark Sage are featured in an article...

Read More +

The 1st AREA Ecosystem Survey is Here!

Jan 23 2017

The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education,...

Read More +

The AREA Issues Call for Proposals for an AR Research Project

Jan 23 2017

The AREA has issued a request for proposals for a funded research project that its members will use to better...

Read More +

GE’s Sam Murley Scopes Out the State of AR and What’s Next

Jan 18 2017

General Electric (GE) has made a major commitment to Augmented Reality. The industrial giant recently announced that it plans to...

Read More +

The AR Market in 2017, Part 4: Enterprise Content is Not Ready for AR

Jan 12 2017

Previous: Part 3: Augmented Reality Software is Here to Stay   As I discussed in a LinkedIn Pulse post about...

Read More +

The AR Market in 2017, Part 3: Augmented Reality Software is Here to Stay

Dec 21 2016

Previous: Part 2: Shiny Objects Attract Attention   There are some who advocate for integrating AR directly and deeply into enterprise...

Read More +

The AR Market in 2017, Part 2: Shiny Objects Attract Attention

Dec 18 2016

Previous: Part 1, Connecting the Dots   There’s a great deal of attention being paid to the new, wearable displays...

Read More +

The AR Market in 2017, Part 1: Connect the Dots

Dec 13 2016

In your profession, you’re one of those who are most aware of future technologies. The proof of this fact is...

Read More +

Welcome Lockheed Martin to the AREA

Dec 7 2016

The newest member of the AREA is one of the largest companies in the aerospace, defense, security, and technologies industry...

Read More +

New Editor Joins the AREA

Nov 11 2016

The AREA has a new editor. Jim Cassidy joined the organization in October and is tasked with supporting the research...

Read More +

Augmented World Expo Europe 2016: A Review

Nov 7 2016

The inaugural Augmented World Expo (AWE) Europe is now history. The big conference and exhibition that for seven years has...

Read More +

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.