Augmented Reality for Enterprise Alliance

Thought Leadership

Latest Blog Posts

Mixed Reality: Just One Click Away


Feb 16 2017

Author: Aviad Almagor, Director of the Mixed Reality Program, Trimble, Inc. Though best known for GPS technology, Trimble is a company...

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AREA Members Featured in IndustryWeek Article on AR in Manufacturing


Feb 5 2017

AREA members Newport News Shipbuilding (NNS), DAQRI, and Upskill and AREA Executive Director Mark Sage are featured in an article...

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The 1st AREA Ecosystem Survey is Here!


Jan 23 2017

The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education,...

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The AREA Issues Call for Proposals for an AR Research Project


Jan 23 2017

The AREA has issued a request for proposals for a funded research project that its members will use to better...

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GE’s Sam Murley Scopes Out the State of AR and What’s Next


Jan 18 2017

General Electric (GE) has made a major commitment to Augmented Reality. The industrial giant recently announced that it plans to...

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The AR Market in 2017, Part 4: Enterprise Content is Not Ready for AR


Jan 12 2017

Previous: Part 3: Augmented Reality Software is Here to Stay   As I discussed in a LinkedIn Pulse post about...

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The AR Market in 2017, Part 3: Augmented Reality Software is Here to Stay


Dec 21 2016

Previous: Part 2: Shiny Objects Attract Attention   There are some who advocate for integrating AR directly and deeply into enterprise...

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The AR Market in 2017, Part 2: Shiny Objects Attract Attention


Dec 18 2016

Previous: Part 1, Connecting the Dots   There’s a great deal of attention being paid to the new, wearable displays...

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The AR Market in 2017, Part 1: Connect the Dots


Dec 13 2016

In your profession, you’re one of those who are most aware of future technologies. The proof of this fact is...

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Welcome Lockheed Martin to the AREA


Dec 7 2016

The newest member of the AREA is one of the largest companies in the aerospace, defense, security, and technologies industry...

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New Editor Joins the AREA


Nov 11 2016

The AREA has a new editor. Jim Cassidy joined the organization in October and is tasked with supporting the research...

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Augmented World Expo Europe 2016: A Review


Nov 7 2016

The inaugural Augmented World Expo (AWE) Europe is now history. The big conference and exhibition that for seven years has...

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