Augmented Reality for Enterprise Alliance

Thought Leadership

Latest Blog Posts

GE’s Sam Murley Scopes Out the State of AR and What’s Next


Jan 18 2017

General Electric (GE) has made a major commitment to Augmented Reality. The industrial giant recently announced that it plans to...

Read More +

The AR Market in 2017, Part 4: Enterprise Content is Not Ready for AR


Jan 12 2017

Previous: Part 3: Augmented Reality Software is Here to Stay   As I discussed in a LinkedIn Pulse post about...

Read More +

The AR Market in 2017, Part 3: Augmented Reality Software is Here to Stay


Dec 21 2016

Previous: Part 2: Shiny Objects Attract Attention   There are some who advocate for integrating AR directly and deeply into enterprise...

Read More +

The AR Market in 2017, Part 2: Shiny Objects Attract Attention


Dec 18 2016

Previous: Part 1, Connecting the Dots   There’s a great deal of attention being paid to the new, wearable displays...

Read More +

The AR Market in 2017, Part 1: Connect the Dots


Dec 13 2016

In your profession, you’re one of those who are most aware of future technologies. The proof of this fact is...

Read More +

Welcome Lockheed Martin to the AREA


Dec 7 2016

The newest member of the AREA is one of the largest companies in the aerospace, defense, security, and technologies industry...

Read More +

New Editor Joins the AREA


Nov 11 2016

The AREA has a new editor. Jim Cassidy joined the organization in October and is tasked with supporting the research...

Read More +

Augmented World Expo Europe 2016: A Review


Nov 7 2016

The inaugural Augmented World Expo (AWE) Europe is now history. The big conference and exhibition that for seven years has...

Read More +

When a Developer Needs to Author AR Experiences, Part 1


Oct 25 2016

There’s an established process for creating a new Web page. If it’s not already available, you begin by defining and...

Read More +

When a Developer Needs to Author AR Experiences, Part 2


Oct 25 2016

This post is a continuation of the topic introduced in another post on the AREA site. Choose a Development Environment...

Read More +

Digitally Assisted Assembly at Factory 2050


Oct 17 2016

In a previous article, we introduced the University of Sheffield’s Advanced Manufacturing Research Centre (AMRC), a member of the AREA...

Read More +

Calculating ROI for AR Investments: One Approach


Oct 14 2016

In a field as young as AR, organizations seeking to justify investments have had little historical data available to help...

Read More +

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.