Augmented Reality for Enterprise Alliance

Thought Leadership

Latest Blog Posts

ThirdEye Gen: The company behind “the world’s smallest Mixed Reality smart glasses”

The AREA Editor
Feb 14 2019

AREA: How and when was ThirdEye Gen founded? CHERUKURI: The company’s been around for about three years. The first two...

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Fieldbit on AR-enabled Industrial Field Service Applications

The AREA Editor
Jan 29 2019

AREA: How and when did Fieldbit originate? RAPOPORT: My partners and I came from the world of industrial automation technologies....

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ExxonMobil Becomes the AREA’s 50th Member

The AREA Editor
Jan 22 2019

“Joining the AREA means we can collaborate with fellow technology leaders to further explore immersive technology,” said Adam Wariner, architecture...

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Sarcos’ Brad Kell on AR in Robotics

The AREA Editor
Nov 2 2018

AREA: Sarcos has been a pioneer in robotics for 25 years now, most recently with its Guardian XO exoskeleton. How...

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AREA-supported ISMAR 2018 Workshop Explores Enterprise AR Requirements

Dr. Michael Rygol
Nov 1 2018

Led by Michael Rygol and Christine Perey, the workshop attracted 33 attendees from a variety of commercial users of AR,...

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AREA Completes Safety and Human Factors Research Project

The AREA Editor
Oct 4 2018

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project, Assessing...

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AREA Launches Research into AR Manufacturing Barriers

The AREA Editor
Sep 28 2018

Hot on the heels of delivering its third research project, the AREA has launched a new project, defined and voted...

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Mozilla Takes Aim at the AR Browser

The AREA Editor
Sep 25 2018

Mozilla is the not-for-profit behind the popular web browser, Firefox. The company works to ensure it stays open by building...

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VR/AR Summit at TechXLR8 Asia: An AREA Recap

Loh Mun Yew, AREA Agent
Sep 25 2018

On September 18 to 20, I had the opportunity to attend the VR/AR Summit at the TechXLR8 event at the...

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AREA Member Apprentice Scores $8 Million in Series A Financing

The AREA Editor
Sep 19 2018

What’s the value of a comprehensive, vertical industry-focused AR solution? For AREA member Apprentice.io, it’s worth at least $8 million....

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Improving Acceptance and Adoption of AR through Communication

The AREA Editor
Sep 3 2018

The AREA Publishes Exclusive Free Report on Improving Acceptance and Adoption of AR through Communication We tend to think of...

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AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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