Augmented Reality for Enterprise Alliance

Thought Leadership

Latest Blog Posts

Insights on Enterprise AR from CES 2018

Dexter Ang
Jan 28 2018

2017 was the year that Augmented Reality emerged from the trough of disillusionment. Enterprise AR, with nuts-and-bolts use cases and...

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CES 2018 Recap: Atheer on the Flex AR Reference Design

AREA Editor
Jan 22 2018

One of the highlights of CES 2018 earlier this month was the introduction of an enterprise AR reference design from...

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Behind the UK’s £33 Million Investment in AR/VR

AREA Editor
Jan 11 2018

When the British government published its Industrial Strategy White Paper last November, one of the report’s major announcements was a...

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The AREA Releases Member-Exclusive ROI Calculator and Best Practice Report


Dec 21 2017

The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report. Conducted...

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Augmented Reality Lowers Errors in Automotive Manufacturing


Dec 7 2017

According to mathematical models, manufacturing processes can become highly data driven, nimble and responsive. People and equipment are deployed to...

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The AREA Welcomes Nine New Members

AREA Editor
Nov 28 2017

The new members come from every corner of the AR ecosystem, including app developers, interaction technology providers, manufacturing solutions providers,...

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What is Projection or Spatial Augmented Reality?


Nov 18 2017

Projection Augmented Reality, sometimes also referred to as “spatial Augmented Reality,” is a method of delivering digital information to users...

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Harvard Business Review Goes All-in On AR


Nov 17 2017

Now Augmented Reality is getting the HBR spotlight in the November/December issue – and you can download a copy of...

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Alex Gibson Interviews AREA’s Mark Sage at AWE Europe 2017 in Munich, Germany


Nov 6 2017

In this podcast, Alex Gibson of 103.2 Dublin City fm reports from AWE Europe held in Munich, Germany on 19...

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Crunchfish CEO on Gesture Technology and the Future of AR

AREA Editor
Oct 26 2017

How would you describe the state of the AR ecosystem today? It’s a very exciting period within AR. We have...

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How Augmented Reality Is Transforming Work


Oct 17 2017

Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated...

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AREA Publishes Industry-First Wearable Enterprise AR Security Research Reports

AREA Editor
Oct 16 2017

In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality...

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