Innovative Marketing Trends include Augmented Reality
More businesses are looking to emerging technology solutions to enhance their marketing strategies. An article on Business Day Online reports that AR implementation is one of the top 5 marketing trends for 2018.
While VR never panned out as the major marketing boon that it was touted to be two years ago, AR is trending strong in nearly all industries.
Much of its AR’s marketing prominence was derived from the Pokemon Go craze that swept the world in 2016, amassing more than 650 million downloads in its first week.
Since then, AR has continued bolstering innovative marketing efforts across a myriad of niches. One of the more successful examples came from Ikea; the brand developed an AR app that enabled shoppers to place furniture in their home before committing to a purchase. Additionally, makeup brand L’Oréal also launched an augmented reality appfor its product lines.
Both examples mark an important trend in innovative marketing as this type of “phy-gital” merger provides a deeply engaging experience for consumers. The personal intimacy in which people use such applications naturally helps to create brand advocates and strong word-of-mouth marketing.
In case you’re not convinced of this trend, consider the fact that Apple has doubled-down on augmented reality with its AR-capable iPhone X and its yet-to-be-released AR headset.
As this type of tech continues to leak into the mainstream, enterprises should be gearing up to create branded content for the medium.