Huawei and Leica Partnered in New Research Centre Launch
AREA member Huawei has been mentioned in an article on petapixel.com after teaming up with Leica for a second time to launch The Max Berek Innovation Lab. 5 months after launching the Huawei P9 smartphone, featuring dual Leica cameras, the companies have announced a partnership in launching a photography research and innovation center.
The article discloses that the lab is located in Leica’s headquarters in Germany, and is named after the German microscopy pioneer Max Berek, creator of Lecia’s first lens. Traditional photography, computational imaging, augmented reality and virtual reality are just a few of the fields in which the lab will be innovating. Improving imaging quality through improved physical optical systems and digital software-based technologies will also be on the agenda for researchers at the lab.
Huawei CEO Ren Zhengfei, explains that, “The Max Berek Innovation Lab provides the capacity to establish an even closer partnership with Leica, leading to continuous improvements in image and video quality. As a result, we will deliver the most advanced innovations in the smartphone camera market and bring greater value to consumers.”