Augmented Reality on Gartner’s 2015 Hype Cycle for Emerging Technologies

Each year Gartner Group publishes a simple graphic to express the way its analysts feel different emerging technologies are evolving with respect to their likelihood to meet the expectations of users. Augmented Reality has been evaluated for at least five years.

While many use the graphic to guide IT purchasing decisions, it is important to note that the analysts who prepare this annual assessment are not focused more heavily on enterprise than consumer markets. They also make no distinction between the measures of satisfaction.


This year, in Gartner’s figure published in a press release, Augmented Reality is entering the deepest section in the trough of disillusionment with between 5 and 10 years before it fulfills the promise of productivity. For enterprise customers, the time to productivity will depend highly on the use case and the key performance indicators the customer expects to impact. As those who read this news feed realize, and the AR for Enterprise Alliance observes daily, many in industry and enterprise that have tasks to perform in the physical world and realistic expectations will be gaining benefits much sooner.

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