Augmented Reality Apps Fast-Approaching in the Enterprise
An article by TechTarget explains that since Augmented Reality is no longer restricted to entertainment and gaming, AR applications will soon emerge in the enterprise. According to Tom Mainelli, an IDC analyst, over 50% of companies are already either testing AR devices or planning on using it in the future. Their numbers also show that global revenues for the ARVR market will increase by $156.8 billion from 2016 to 2020.
Productivity gains from Augmented Reality apps include:
• Identifying and removing temporary steel in shipbuilding
• Saving time
• Limiting errors made
• Hands-free operation
AR technology is also useful in retail, training, and education. Uses of AR in these industries include:
• Training systems for technicians and engineers
• Showing workers how to install or repair products
• Shopping catalogues that enable customers to view extra information using their smartphones
• Allowing customers to place virtual images of furniture in their homes
• Enabling customers to design projects and view the layout in a 360 video
Despite differences in industry, the AR strategy in enterprise is similar for all. Companies begin with smartphone devices and work their way up to wearable devices as it becomes mainstream. Scott Montgomerie, CEO and founder of AREA Member Scope AR, has also suggested that workers can take action from a wider range of data inputs if the Internet of Things (IoT) combines with AR in the future. You can see Scope AR’s member profile here.