CEO of Apple has concerns about the capabilities of Augmented Reality headsets

Apple CEO Tim Cook on the Future of AR Headsets

An article on ZDNet describes how Tim Cook, the CEO of Apple, has concerns about the capabilities of Augmented Reality headsets, despite having a positive outlook on the future of AR in general.

Important points mentioned in the article include:

  • Cook believes that the technology to build AR glasses and headsets in a “quality way” isn’t available, as he claims there are “huge challenges” with display quality, field of view, etc.
  • An issue that many companies have noticed with HoloLens is the narrow field of view
  • Cook has suggested that Apple will take a while to develop a quality AR headset product
  • Producing AR applications on the iPhone rather than developing a new headset increased commercial opportunity
  • Cook predicts that AR will have a similar rise in popularity as the App Store did, by starting off slowly and then increasing exponentially
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