Augmented Reality for Enterprise Alliance

Benefiting from Enterprise ARInsights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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ExxonMobilbecomes the AREA’s 50th member

The AREA reached a milestone recently when ExxonMobil became the first oil and gas company, and the 50th member overall, of the alliance.

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5th AREA Research ProjectCall for RFP Submissions

The latest AREA research project on Best Practices of Merging IoT + AIR + AR is now calling for RFP Submissions from suppliers to carry out the research required.

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LiveWorx19The Definitive Event for Digital Transformation

Join 6,500+ tech innovators in Boston for four days of jam-packed education, networking and entertainment! Enhance your technical skills and drive business outcomes. In addition, attend The AREA’s interactive workshop focusing on the barriers to adoption and RoI

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Scope AR closes funding $9.7M to Expand Enterprise AR Platform

Mar 21 2019

“AR is becoming an important tool for how knowledge is shared within heavy industry, allowing workers to get the information...

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How Porsche Transformed Automotive Dealer Service with AR

Mar 19 2019

Previous articles have examined other talks such as by Scope AR another AREA member. Joining the list is Atheer‘s work with Porsche to...

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Appearition works with Epson at 2019 Formula One Rolex Australian Grand Prix

Mar 18 2019

See the photos of the Appearition team at the event on LinkedIn. Congratulations to the Appearition team on what is...

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XMReality signs software order worth SEK 1.5 million with US defense group

Mar 15 2019

In a press release dated 26 February 2019 an ongoing negotiation was revealed with a US defense group for an...

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London’s Heathrow Tower Begins Testing Augmented Reality for ATC

Mar 15 2019

About 15 days each year, air traffic controllers working inside London Heathrow’s 286-foot control tower experience essentially IFR conditions when...

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Crunchfish and Nibiru provide AR gesture control for Polaroid

Mar 15 2019

Nasdaq First North-listed Crunchfish entered a partnership with the Chinese company Nibiru in 2018, where they will re-sell Crunchfish’s gesture...

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Vuzix strikes reseller partnership with Verizon for enterprise customers

Mar 14 2019

Per the agreement, Verizon Sourcing, the subsidiary that handles procurement of the inventory that Verizon sells, will offer the Vuzix Blade, M300XL,...

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Scope AR Industrial Stories

Mar 13 2019

Component inspections Customers of a large industrial equipment distributor have to make regular trips to the service center for component...

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Augmented Reality with Remote Guidance

Mar 11 2019

In a recently executed field study it has been confirmed that 84% of users prefer the XMReality AR- solution compared...

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Future-proofing Irish economy with Emerging Technologies

Mar 11 2019

Heather Humphreys, the enterprise minister, is launching the plan at Dogpatch Labs in the CHQ Building in Dublin’s docklands today,...

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5 Digital Transformation Trends in the Factory for 2019

Mar 9 2019

While that primary objective doesn’t change much year to year, how manufacturers are achieving this goal is evolving at a rapid pace....

Read More + Updated AR Platform Enhances Pharma Manufacturing

Mar 5 2019

The company reports that the new UX/UI design for smart glass Tandem sessions is more intuitive, with redesigned screens, text,...

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Facebook Working on Oculus Go, Quest Enterprise Editions

Mar 4 2019

“Starting with VR, we are building an Oculus Go and Oculus Quest Enterprise edition expected to launch in 2019,” it reads in part. “Are...

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Augmented reality surgical technology unveiled by Philips and Microsoft

Mar 4 2019

The Philips and Microsoft augmented reality concept, built for HoloLens 2, brings live imaging and other sources of vital data...

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Planning for the future of Intelligent Power Generation

Feb 27 2019

The main points can be summarised as follows: An Electric Power Research Institute-led collaborative utility project, called I4Gen (Insight through...

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Smart glasses for Construction Industry

Feb 27 2019

Tunnel vision—focusing on a single objective while remaining blind to peripheral risks and opportunities—can make even the steadiest projects sway....

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What we are doing


The AREA & NIST Survey on AR Standards for Industry

Mar 21 2019

To complete the survey will take approximately 5 minutes and aims to provide valuable information which will help drive and...

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Augmented Reality a hot topic at MWC Barcelona 2019

Mar 5 2019

By Christine Perey, PEREY Research & Consulting, AREA Board member and chair of the AREA’s Membership and Research Committees. Augmented Reality,...

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AREA to Lead Workshop at LiveWorx 19

Mar 5 2019

LiveWorx has earned a spot on everyone’s calendar of must-attend events due to its content-packed agenda. The June conference in...

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AREA Research Project on Best Practices of Merging IOT +AI+AR

Feb 21 2019

The AREA is issuing a request for proposals for a funded research project that will produce tools to increase dialog...

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ThirdEye Gen: The company behind “the world’s smallest Mixed Reality smart glasses”

Feb 14 2019

AREA: How and when was ThirdEye Gen founded? CHERUKURI: The company’s been around for about three years. The first two...

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Fieldbit on AR-enabled Industrial Field Service Applications

The AREA Editor
Jan 29 2019

AREA: How and when did Fieldbit originate? RAPOPORT: My partners and I came from the world of industrial automation technologies....

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ExxonMobil Becomes the AREA’s 50th Member

The AREA Editor
Jan 22 2019

“Joining the AREA means we can collaborate with fellow technology leaders to further explore immersive technology,” said Adam Wariner, architecture...

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Sarcos’ Brad Kell on AR in Robotics

The AREA Editor
Nov 2 2018

AREA: Sarcos has been a pioneer in robotics for 25 years now, most recently with its Guardian XO exoskeleton. How...

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AREA-supported ISMAR 2018 Workshop Explores Enterprise AR Requirements

Dr. Michael Rygol
Nov 1 2018

Led by Michael Rygol and Christine Perey, the workshop attracted 33 attendees from a variety of commercial users of AR,...

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AREA Completes Safety and Human Factors Research Project

The AREA Editor
Oct 4 2018

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project, Assessing...

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AREA Launches Research into AR Manufacturing Barriers

The AREA Editor
Sep 28 2018

Hot on the heels of delivering its third research project, the AREA has launched a new project, defined and voted...

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Mozilla Takes Aim at the AR Browser

The AREA Editor
Sep 25 2018

Mozilla is the not-for-profit behind the popular web browser, Firefox. The company works to ensure it stays open by building...

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VR/AR Summit at TechXLR8 Asia: An AREA Recap

Loh Mun Yew, AREA Agent
Sep 25 2018

On September 18 to 20, I had the opportunity to attend the VR/AR Summit at the TechXLR8 event at the...

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AREA Member Apprentice Scores $8 Million in Series A Financing

The AREA Editor
Sep 19 2018

What’s the value of a comprehensive, vertical industry-focused AR solution? For AREA member, it’s worth at least $8 million....

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Improving Acceptance and Adoption of AR through Communication

The AREA Editor
Sep 3 2018

The AREA Publishes Exclusive Free Report on Improving Acceptance and Adoption of AR through Communication We tend to think of...

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AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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Come and join us

Upcoming Events

The AREA & AMRC Annual Workshop

Sheffield, UK Mar 26-27 2019

The AR for Enterprise Alliance (AREA) is the only global, membership-funded, non-profit alliance dedicated to accelerating the adoption of enterprise Augmented Reality (AR) by supporting the growth of a comprehensive ecosystem. This year, we’ve joined forces with the Advanced Manufacturing Research Centre (AMRC) to host our annual AREA Workshop dedicated to AR for Enterprise. Use this link to register for the...

Model-Based Enterprise (MBE) Summit 2019

Gaithersburg, Maryland, US Apr 1-4 2019

The goal of the MBE Summit is to identify challenges, research, implementation issues, and lessons learned in design, manufacturing, quality assurance, and sustainability of products and processes where a digital three-dimensional (3D) model of the product serves as the authoritative information source for all activities in a product’s life cycle.

Wearable Europe Conference & Exhibition

Berlin, Germany Apr 10-11 2019

New opportunities for wearable technologies Many consumer electronics sectors are saturated, which has brought wearable technology to the forefront of development. This is the only event to look at what is really needed and the capabilities offered by new technologies. Aimed at the full ecosystem from fashion brands to material providers, attendees will uniquely learn...

VRX Europe

Amsterdam Apr 10-11 2019

Why does VRX Europe matter to you? We are in the dawn of a new immersive tech era. With the wave of new headsets, a budding consumer market and businesses profiting from improved processes and productivity, there is much progress to be celebrated. Yet major challenges remain. The future of VR, AR and MR hangs...

Field Service

Palm Springs, US Apr 23-26 2019

Speakers include: Jeff Coleman, President Strategic Service Accounts Comfort Systems USA Buddy Saucier, VP Service and Security & Fire Operations Johnson Controls Amy Patiuk, Systems Support Manager Parsons Technologies James Crowl, US Country Service Manager ABB And many more. Take a look at the full list here. Sitting passively in the audience is so 2016. This year Field Service...

Asia VR&AR Fair & Summit

Guangzhou, China May 9-11 2019

With over 100 brand exhibitors including JD.COM , HTC, Royole, DeePoon VR, Super Captain, Hiran and SLQJ VR this event aims to facilitate the cooperation between a range of VR & AR representatives.

Worth watching

Latest Videos

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

We all work together

The AREA Members

AREA Members Spotlight

RealWear is all about being real. Real transfer of knowledge in real-time.

RealWear’s HMT-1 is the world’s first 100% hands-free wearable computer, controlled only with your voice while keeping your hands free for the work. Companies like Colgate Palmolive, Eastman Chemical, Toyota and State Grid have trusted RealWear to take their industrial workforce to the next level.

Bring out the best in every worker with RealWear.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.