Augmented Reality for Enterprise Alliance

Benefiting from Enterprise Augmented Reality: Insights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

PwC blog – Organisational training using VR/AR

Sep 25 2018

PwC also has two dedicated VR/AR labs in London where they help clients discover the technology and devise their business...

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Mozenix – Augmented Reality & Industry 4.0: What It Means for CTO’s

Sep 21 2018

The author quite rightly points out that there is also huge emphasis on enabling enterprise decision-makers to better understand how...

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Augmented reality edges into IT operations

Sep 20 2018

But aside from smartphone-based apps such as Pokemon Go, and Google Translate, which can instantly translate street signs in foreign...

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Contractor trials mixed reality headsets on school site

Sep 20 2018

A customised app allowed the project team to then view and check a section of the project’s MEPH work. The...

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Mozilla Pushes WebXR as New Open Web API for Augmented Reality

Sep 19 2018

Lars Bergstrom, Mozilla research engineering manager for VR/AR, wrote: “We’re entering a new phase of work on JavaScript APIs here...

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New Augmented Reality Platform Could Help Save Lives in Combat and Other Crisis Areas

Sep 18 2018

The system they’ve developed links an on-scene medical professional with the world’s leading experts through a headset worn by the...

Read More + Raises $8M Series A for First Conversational AR and AI Platform

Sep 18 2018 shared with us their exciting news: “We just closed an $8M Series A round for our platform built specifically for pharma,...

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XMReality and Semcon initiates a strategic cooperation

Sep 17 2018

Semcon has experienced increased demand for digital content and live interaction from its customers and has invested heavily in AR/VR...

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IDC Forecasts Slower Growth for Wearables in 2018 Before Ramping Up Again Through 2022

Sep 16 2018

This will be the first year of single digit year-over-year growth for the wearables market, mostly due to continuing softness...

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Augmented Reality Everywhere

Sep 16 2018

Virtual reality (VR) immerses you in a fictional, isolated universe. Augmented reality (AR), in contrast, overlays computer-generated information on the...

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RMIT University opens short course in VR and AR driven by industry needs

Sep 13 2018

The announcement came in the same week as consultancy firm Capgemini released a report showing half of all large businesses...

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VR and AR expected to be mainstream in businesses by 2021

Sep 11 2018

The consultancy thinks that half of all businesses not already using AR and VR tech will start using it as...

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Enterprises Discuss Impact of AR/VR and Wearable Tech at the EWTS 2018

Sep 10 2018

Enterprises with large mobile and deskless workforces are beginning to move away from the use of traditional devices like smartphones...

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Changing the Face of the Logistics Industry With Augmented Reality

Sep 6 2018

Joshi writes: “The logistics industry can be considered as the lifeline of global business activities, as it is responsible for...

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Fieldbit and InfinityAR Announce Strategic Alliance to Develop AR smart glasses Software

Sep 6 2018

Through this alliance, Fieldbit and InfinityAR will jointly develop a vertically integrated solution for field service organizations that marries InfinityAR’s...

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Tech Interfaces Need to Get Better – Extended Reality Can Help

Aug 30 2018

Jody Medich, Director of Design for Singularity University Ventures, is quoted to have said that devices should become ‘ready to...

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What we are doing


New dates announced for Production Innovation for Immersive Content Competition Briefing Events

Sep 25 2018

The London morning event has sold out in just 5 days.  Innovate UK has therefore organised a second session in...

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Mozilla Takes Aim at the AR Browser

The AREA Editor
Sep 25 2018

Mozilla is the not-for-profit behind the popular web browser, Firefox. The company works to ensure it stays open by building...

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VR/AR Summit at TechXLR8 Asia: An AREA Recap

Loh Mun Yew, AREA Agent
Sep 25 2018

On September 18 to 20, I had the opportunity to attend the VR/AR Summit at the TechXLR8 event at the...

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AREA Member Apprentice Scores $8 Million in Series A Financing

The AREA Editor
Sep 19 2018

What’s the value of a comprehensive, vertical industry-focused AR solution? For AREA member, it’s worth at least $8 million....

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Improving Acceptance and Adoption of AR through Communication

The AREA Editor
Sep 3 2018

The AREA Publishes Exclusive Free Report on Improving Acceptance and Adoption of AR through Communication We tend to think of...

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AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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AREA and AWE EU Team Up to Offer €100 Discount

The AREA Editor
Jul 17 2018

Act quickly to take advantage of a great money-saving offer from AWE Europe 2018 and the AREA – €100 off...

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Wunschsicht’s Lukas Zimmerli: Building an AR Startup in Switzerland

The AREA Editor
Jul 8 2018

Founded in 2017, Wunschsicht GmbH is a Swiss-based AR solutions provider led by Lukas Zimmerli. Wunschsicht is taking a novel...

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AREA Mark Sage AR&VR World Interview: “The Ecosystem’s Beginning to Mature”

The AREA Editor
Jul 4 2018

What is the AREA doing to foster the adoption of Augmented Reality in the enterprise? What kinds of benefits are...

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Reflections on the H1 2018 AR Event Season

Mark Sage
Jul 2 2018

The first half of 2018 was full of AR conferences – and the AREA was a big part of it...

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Get the Inside Story on AR Implementation at our July 11 Webinar

The AREA Editor
Jun 27 2018

Many enterprises are experimenting with AR pilot projects – and learning a great deal from the effort. But that’s only...

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July 18 AREA Webinar Explores the Reality of Enterprise Augmented Reality

The AREA Editor
Jun 18 2018

You’ve heard about the “promise” of Enterprise Augmented Reality. You’ve read about exciting pilot deployments. Perhaps you’ve seen reports of...

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5 Challenges that Providers of Smart Glasses Must Overcome

May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

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May 23rd AREA Webinar is All About ROI

The AREA Editor
May 11 2018

The primary reason for – and the ultimate test of – any AR solution is its return on investment (ROI)....

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The AREA Expands its Reach in Asia/Pacific

The AREA Editor
May 1 2018

  The AREA is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality...

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Putting the ‘work’ into ‘AR Workshop’

Dr. Michael Rygol
Apr 26 2018

Deep in the snow of a wintery Chicago, the annual AREA/DMDII workshop was a hotbed of activity! The sessions attracted...

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Come and join us

Upcoming Events

How to Assess Safety and Human Factor Risks in Your AR Project

This is an online webinar. Please use the links to register. Sep 26 2018

This member-exclusive webinar will enable attendees to learn more about: Current methods in use for assessing safety risks when introducing AR into the workplace Status of standards and regulations concerning AR as a component of workplace safety Core principles of “safety by design” for AR system development How AR can improve workplace safety How to...


Cologne, Germany Sep 26-27 2018

DIGITAL REALITY is already changing our world. But what’s next? Build your knowledge and meet the most inspiring and advanced pioneers on Augmented, Virtual and Mixed Reality, 3D and CGI, Machine Learning and Artificial Intelligence. Experience best practices from various industries and fields, receive latest insights from science and economic market drivers and exchange knowledge about software and hardware development...

Members’ Research Projects Results: Perey Research & Consulting, EPRI and Boeing

This is an online webinar. Please use the links to register. Oct 4 2018

Members of the AREA Research Committee also consider other AREA members to be valuable and seek to explore strategic relationships. To ignite meaningful conversations and expand opportunities for collaboration, representatives of two AREA Founding Sponsor member organizations will share results of recently concluded research projects along with lessons learned during execution and communication about the...

5th Enterprise Wearable Technology Summit

Austin, Texas, US Oct 9-11 2018

This is the most comprehensive and longest-running event dedicated to the business and industrial applications for wearables. Also check out the Enterprisewear blog for news and views relevant to the industry.  


Dubai, UAE Oct 14-18 2018

Executive Briefings. 100+ Hours of Content. The world’s leading personalities and successful ‘technocrats’  help you uncover new perspectives, explore game-changing  ideas and master the smart adoptions that will help you advance. Attend our ‘Invite only’ briefing sessions  attracting key executives from industry verticals, hosted by global brands. Event organisers are hard at work finalizing the...

International Conference on Mechatronics and Robotics

Helsinki, Finland Oct 15-16 2018

This event will provide a common platform to offer learning opportunities and networking amongst fellow technologists, professionals, industrialists, researchers, innovators and students from the areas of Mechatronics and Robotics. The aim is to unite those working in these fields, exchange valuable ideas and explore opportunities and common ground.

Worth watching

Latest Videos

AREA Members Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

We all work together

The AREA Members

AREA Members Spotlight

Mobiliya (A QuEST Global Company) is a global design and engineering services company enabling digital transformation for the world’s leading organizations through disruptive technologies.

The company specializes in next-gen technology consulting, system integration, solution development, deployment and security. The company’s end-to-end services in niche engineering areas, coupled with an innovation-intensive approach, spearhead the success of Mobiliya’s customers and employees.

Based on the strong foundation of its core software engineering capabilities, Mobiliya is setting and realizing technology benchmarks for its customers in industries including: automotive, healthcare, energy, insurance, telecommunications, logistics and more. For more information, please visit

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What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

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Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.