Augmented Reality for Enterprise Alliance

Benefiting from Enterprise Augmented Reality: Insights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Atheer Ebook AR for the Transportation and Logistics Industry


Jan 14 2019

In this eBook, Augmented Reality for the Transportation and Logistics Industry, you’ll learn how to: Address the challenges facing the...

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Webinar – ‘XR for business 101: What’s critical for success?’


Jan 9 2019

With panellists including: Coen Sanderink, Business Developer Digitale Infra, Heijmans Julio Cesar Bolivar Lopez, R&D IT Innovation Consultant, Bayer Jan...

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How Businesses Today Are Implementing Virtual and Augmented Reality (Forbes)


Jan 9 2019

Consider this real-world example: Virtual training can eliminate risk in nuclear power plant operation. You would much rather have frontline...

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Getting real with AR


Jan 9 2019

Occupations in fields like healthcare, the military, and nuclear power clearly benefit from the element of safety that AR developments...

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While AR plays catch-up in other sectors, it’s taking over the enterprise


Jan 9 2019

The enterprise sector has already made very real strides whilst other sectors play catch up.  In the past two years,...

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Lowering the barriers to entry – Enterprise AR


Jan 8 2019

The Challenges of Augmented Reality However, developing and managing AR applications is not simple. Typically it requires companies to hire...

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AR and VR made a big splash in enterprise technology this year


Jan 8 2019

Over the past year, two things have changed for the AR and VR market. First, developers in the market have...

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Augmented Reality Is Becoming a Focus in Maintenance Technology


Jan 7 2019

Augmented Reality for Asset Maintenance Augmented Reality allows users to enhance their field of view with real-time superimposed digital information....

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Unlocking the Value of Augmented Reality Data


Jan 7 2019

The word “sensor” has become inseparable from the internet of things (IoT), where sensors detect environmental conditions and communicate these...

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Johan Castevall, XMREALITY on AR VR in 2018 and 2019


Jan 7 2019

How do you view the VR / AR year 2018? Are you satisfied with the past technology year?  – This year...

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25th January 2019 ETSI Workshop, London – Augmented Reality Framework


Jan 7 2019

The ETSI Industry Specification Group ARF was launched by ETSI on 30th November 2017 to define a framework for the...

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Tech Crunch opinion piece on AR startups – will 2019 be a rough year?


Jan 3 2019

2018 was supposed to be a year where the foundational tech for augmented reality was built out a bit and...

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Highlights of 2018 at The AREA


Jan 1 2019

Of the coming year, Mark Sage, Executive Director said: “As we head into 2019 and we look forward to continued...

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Emerging Technology Roundup 2018


Dec 30 2018

In the section on augmented reality, it is stated: “When it comes to augmented reality, we often think of Pokémon...

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International manufacturing group SACMI signs agreement for global roll out of XMReality Remote Guidance


Dec 30 2018

SACMI has decided to perform a global roll-out of XMReality Remote Guidance to its customers, thus strengthening its service offering...

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The 10 Biggest AR Investments of 2018


Dec 29 2018

Information about all the following investments and videos can be found in the full comprehensive write up: WaveOptics $26 million...

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What we are doing

AREA Blog

Sarcos’ Brad Kell on AR in Robotics

The AREA Editor
Nov 2 2018

AREA: Sarcos has been a pioneer in robotics for 25 years now, most recently with its Guardian XO exoskeleton. How...

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AREA-supported ISMAR 2018 Workshop Explores Enterprise AR Requirements

Dr. Michael Rygol
Nov 1 2018

Led by Michael Rygol and Christine Perey, the workshop attracted 33 attendees from a variety of commercial users of AR,...

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AREA Completes Safety and Human Factors Research Project

The AREA Editor
Oct 4 2018

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project, Assessing...

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AREA Launches Research into AR Manufacturing Barriers

The AREA Editor
Sep 28 2018

Hot on the heels of delivering its third research project, the AREA has launched a new project, defined and voted...

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Mozilla Takes Aim at the AR Browser

The AREA Editor
Sep 25 2018

Mozilla is the not-for-profit behind the popular web browser, Firefox. The company works to ensure it stays open by building...

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VR/AR Summit at TechXLR8 Asia: An AREA Recap

Loh Mun Yew, AREA Agent
Sep 25 2018

On September 18 to 20, I had the opportunity to attend the VR/AR Summit at the TechXLR8 event at the...

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AREA Member Apprentice Scores $8 Million in Series A Financing

The AREA Editor
Sep 19 2018

What’s the value of a comprehensive, vertical industry-focused AR solution? For AREA member Apprentice.io, it’s worth at least $8 million....

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Improving Acceptance and Adoption of AR through Communication

The AREA Editor
Sep 3 2018

The AREA Publishes Exclusive Free Report on Improving Acceptance and Adoption of AR through Communication We tend to think of...

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AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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AREA and AWE EU Team Up to Offer €100 Discount

The AREA Editor
Jul 17 2018

Act quickly to take advantage of a great money-saving offer from AWE Europe 2018 and the AREA – €100 off...

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Wunschsicht’s Lukas Zimmerli: Building an AR Startup in Switzerland

The AREA Editor
Jul 8 2018

Founded in 2017, Wunschsicht GmbH is a Swiss-based AR solutions provider led by Lukas Zimmerli. Wunschsicht is taking a novel...

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AREA Mark Sage AR&VR World Interview: “The Ecosystem’s Beginning to Mature”

The AREA Editor
Jul 4 2018

What is the AREA doing to foster the adoption of Augmented Reality in the enterprise? What kinds of benefits are...

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Reflections on the H1 2018 AR Event Season

Mark Sage
Jul 2 2018

The first half of 2018 was full of AR conferences – and the AREA was a big part of it...

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Get the Inside Story on AR Implementation at our July 11 Webinar

The AREA Editor
Jun 27 2018

Many enterprises are experimenting with AR pilot projects – and learning a great deal from the effort. But that’s only...

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July 18 AREA Webinar Explores the Reality of Enterprise Augmented Reality

The AREA Editor
Jun 18 2018

You’ve heard about the “promise” of Enterprise Augmented Reality. You’ve read about exciting pilot deployments. Perhaps you’ve seen reports of...

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5 Challenges that Providers of Smart Glasses Must Overcome


May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

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Come and join us

Upcoming Events

AREA Security Committee Webinar | Overcoming Barriers to AR Project Implementation: A Security Perspective

This is an online webinar. Please use the links below to register. Jan 17 2019

Our final webinar in the series we will discuss how we can address the barriers to getting AR projects launched beyond pilots and how we move them to being scalable and sustainable?

ETSI Augmented Reality Framework Workshop

London (please register via email to Sylwia.korycinska@etsi.org) Jan 25 2019

This morning workshop is open to all, will be conducted in English and is free to attend. The ETSI Industry Specification Group ARF was launched by ETSI on 30th November 2017 to define a framework for the interoperability of AR applications and services. 18 companies have now joined the initiative. Registration is from 08h00 with...

3rd Internet of Things India Expo 2019

New Delhi Jan 29-31 2019

The event has already grown to become the Indian Industry’s source of IoT and emerging technologies to establish new partnership for ecosystem. The 2019 edition will continue to explore the latest innovation in IoT and innovations by brightest startups. To read about last year’s success with this event, download the report here.

TEAR 3M

San Diego, US Feb 21-22 2019

Attendance will be limited to a maximum of 400 attendees so register now to avoid disappointment! 8th February 2019 is the last day to register for military/government. 25th January 2019 is the last day to register for industry/academia.

Model-Based Enterprise (MBE) Summit 2019

Gaithersburg, Maryland, US Apr 1-4 2019

The goal of the MBE Summit is to identify challenges, research, implementation issues, and lessons learned in design, manufacturing, quality assurance, and sustainability of products and processes where a digital three-dimensional (3D) model of the product serves as the authoritative information source for all activities in a product’s life cycle.

VRX Europe

Amsterdam Apr 10-11 2019

Why does VRX Europe matter to you? We are in the dawn of a new immersive tech era. With the wave of new headsets, a budding consumer market and businesses profiting from improved processes and productivity, there is much progress to be celebrated. Yet major challenges remain. The future of VR, AR and MR hangs...

Worth watching

Latest Videos

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

We all work together

The AREA Members

AREA Members Spotlight

Crunchfish are passionate about human interaction with electronic devices. Their vision is to change the interaction into one on human conditions.

They provide software and user experience (UX) expertise for Augmented Reality that creates new interaction possibilities using gesture control and proximity solutions.

Delighted to announce their extended cooperation with LLVision on top of winning two new client projects you can read all about this and other news in their latest press releases, news articles and videos by following the member link below.

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What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

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Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.